Proof

Proof Proof helps companies make data-driven decisions that drive impact.

Core services include digital experience strategy & optimization, business analysis, analytics solutioning & implementation, and analytics training.

If you’re looking for a sign to get up and work your butt off to make your dreams a reality, this is it 😘✨
05/26/2021

If you’re looking for a sign to get up and work your butt off to make your dreams a reality, this is it 😘✨

05/21/2021

We've made it to the money-making phase of my Instagram content funnel... Today we're talking CONVERSION!

Quick recap.. We're breaking down the types of Instagram content that drive people from discovering your content (Awareness), to wanting to learn more about you (Consideration), to finally becoming a prospective client (Conversion).

In the Conversion phase our goal is to drive Website Taps.

As a metric, Website Taps tells us we've convinced people that our business is worth checking out, and you're soooo close to converting them to a Lead.

My top content categories that drive Website Taps are my Service Based Posts and Biz Tips. These are the posts where I offer helpful /educational info and really showcase the services my business provides, and the value I can bring them.

Go check your insights and let me know what content categories are driving Website Taps for you!

Say it louder for the people in the back!! And then say it to yourself, again, and again, and again!Trust me, I know tha...
05/19/2021

Say it louder for the people in the back!! And then say it to yourself, again, and again, and again!

Trust me, I know that staying in bed and watching tik toks until the sun comes up sounds way better than turning on your computer and putting the hours in….but that’s not going to get you where you want to go (believe me, I tried).

It’s not always going to be easy, but have a bit of faith in yourself and know that your work ethic is going to be the thing that takes you places more than anything else!

What are you doing today to add another page to your success story??

05/17/2021

It's again and this week we're talking about the Consideration phase of my Instagram content funnel.

In this phase we want to drive Profile Visits and Saves.

Profile Visits indicate you've caught someone's attention and they want to see more and get to know you better. And hopefully when they arrive at your profile, they'll give you a Follow.

My top content categories that drive Profile Visits are Personal Insight and Every Day posts.

Saves tell us that people want to keep your post handy. Typically because you've provided some valuable information that they want to leverage in the future; or maybe they want to recreate your content... Imitation is the best form of flattery!

My top content categories that drive Saves are Biz Tips, Wine Recos and Quotes.

If the Instagram Content Funnel has been helpful, you’re going to want to sign up for the Instagram Insights Masterclass!!I’m walking you through my process of identifying top-performing content in Instagram Insights, and turning it into a content strategy that moves people from discovery to lead.

Sign up for our final live class (or get the replay) at the link below!

https://bit.ly/3uW9643

05/14/2021

Wanna know my secret recipe for driving Awareness on Instagram (paired with some cheesy moves)?! Here's the tea for INstaSIGHTs Part 7...

We measure Awareness with the following metrics: Reach, Post Interactions and Shares.

Reach tells us... well... how many people your content reached. My best Reach content pillars include entertaining Reels, posts with "hotspot" hashtags (think ), personal insight, and every day life posts.

Post Interactions tell us how engaged people are with your content. My top content is typically personal and travel posts.

Shares really speak to the quality and relatability of your content. If someone is willing to share it and put their name on it, it must be good right?! Quotes are one of the easiest pieces of content to produce, and also the most shared.

What type of content drives the highest Reach, Post Interactions and Shares for you?!

Are you spending too much time trying to come up with Instagram content ideas? And after all that time, you're still not...
05/13/2021

Are you spending too much time trying to come up with Instagram content ideas? And after all that time, you're still not seeing the results in engagement or leads?

If this sounds all too familiar, then you're going to want to register for the Instagram Insights Masterclass!⁠⁠
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In this masterclass, we're going to teach you:⁠⁠
⁠⁠
1. The Metrics that Matter on Instagram and why they’re so crucial for getting discovered, driving engagement and generating leads⁠⁠
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2. A Simple and Effective Content Strategy that dramatically cuts down the time and stress in coming up with ideas that resonate with your audience⁠⁠
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3. How to Identify your Top-Performing Content So you can make more informed business decisions and drive results with your content⁠⁠
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4. The Single MOST Effective Way to Increase Instagram Leads and how to move your audience from discovery to conversion⁠⁠
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Registration for Wednesday and Friday is OPEN! Click the link in my bio for more details.

If you can't make it live, still sign up, as we'll be sending out the replay. ⁠⁠
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Spots are limited, so sign up for this Masterclass now!

Your weekly reminder to own your vibrance! Take yourself into that boardroom (or zoom meeting) and show them exactly wha...
05/12/2021

Your weekly reminder to own your vibrance! Take yourself into that boardroom (or zoom meeting) and show them exactly what you’re made of!

🎉 REGISTRATION IS OPEN! 🎉 And you don't want to miss this one! We've been hard at work getting our FIRST Masterclass rea...
05/11/2021

🎉 REGISTRATION IS OPEN! 🎉 And you don't want to miss this one! We've been hard at work getting our FIRST Masterclass ready for you all!⁠⁠
⁠⁠
Over the past couple months, I've been giving you bite-sized tips on how to leverage your Instagram Insights to help your business. And we've brought it all together, plus more, to teach you everything in one jam-packed session:⁠⁠
⁠⁠
The Instagram Insights Masterclass: Learn my simple strategy to identify your top performing content to drive leads⁠⁠
⁠⁠
In this masterclass, we're going to teach you:⁠⁠
⁠⁠
1. The Metrics that Matter on Instagram and why they’re so crucial for getting discovered, driving engagement and generating leads⁠⁠
⁠⁠
2. A Simple and Effective Content Strategy that dramatically cuts down the time and stress in coming up with ideas that resonate with your audience⁠⁠
⁠⁠
3. How to Identify your Top-Performing Content So you can make more informed business decisions and drive results with your content⁠⁠
⁠⁠
4. The Single MOST Effective Way to Increase Instagram Leads and how to move your audience from discovery to conversion⁠⁠
⁠⁠
Registration is now OPEN! So sign up for this Masterclass now!⁠⁠ LINK IN BIO!
⁠⁠
What are you most excited to learn?!

🛑✋🏻STOP scrolling! You're going to want to save this post for later... promise!⁠⁠⁠⁠Over the past few weeks, I've been fi...
05/10/2021

🛑✋🏻STOP scrolling! You're going to want to save this post for later... promise!⁠⁠
⁠⁠
Over the past few weeks, I've been filling you in on my approach to content generation that drives engagement and leads... my Instagram Content Funnel as I like to call it!⁠⁠
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Here we're bringing it all together, so you can easily see how to move people from Awareness --> Consideration --> Conversion with your content!⁠⁠
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Don't forget to Save to refer back to later. And feel free to Share with your biz besties!

05/07/2021

INstaSIGHTs Part 6: Want to know my secret strategy to plan all my content?! Even though there might not seem like a rhyme or reason for some of the stuff I post, there's a reason for it all!

I think about it like I do any marketing funnel... the goal is to drive top funnel awareness with high Reach and Enagement type posts. Then generate interest (or Consideration as it's typically called) by creating valuable content that people Save and drives them to your profile (and hopefully results in a Follow). Then mix in your service based posts to drive people to your website or email list (our Conversion in this funnel).

Over the next few weeks, I'll be taking you through each step of this funnel, and the categories of content that work best for me for each!

Do you have content pillars?!

Say it with me people! Consistency, consistency, consistency!Why? Because those late night work and wine sessions that y...
05/05/2021

Say it with me people! Consistency, consistency, consistency!

Why? Because those late night work and wine sessions that you’re doing (because you procrastinated), are a lot more fun when you don’t have to do the work part 🤯

What do you do to stay consistent with your work??

Ever wonder how the elusive Instagram algorithm works to show your content? Well here's what we know!Instagram rates the...
05/03/2021

Ever wonder how the elusive Instagram algorithm works to show your content? Well here's what we know!

Instagram rates the below engagements (in order of priority) to evaluate how good and relevant your content is. And the higher you score, the more people they will show your content to!
- Saves
- Shares
- Comments
- Likes

In the Insights dashboard you can look at all the metrics to see which posts did the best within each category. Next week I'll be sharing which content categories work the best at driving each for me!

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