Marca Strategy

Marca Strategy Remarkable brands have a clear purpose, a strong team and a compelling presence. Let us help you enhance yours.

There are many reasons why organizations may need to rebrand. Some are business-oriented issues such as a merger or acqu...
06/10/2021

There are many reasons why organizations may need to rebrand. Some are business-oriented issues such as a merger or acquisition, a trademark or legal issue, or a new market or line of business. But most often than not, rebrands are needed when organizations fail to evolve with their audience and market needs. Failing to continuously evolve your brand over time may lead to stagnation and irrelevance and rebranding at that point in time may be too late.
Your brand may be doing well but if you haven't looked at it in a while or are not sure if it is still meaningful and engaging to your audience, you’re at risk that someone else will fill that gap.

If you need to evaluate your brand or if you're considering a rebrand, we can help.

Newest episode is out! 🎉 It can be hard to grow your business and this episode is filled with tips that will help you. C...
06/01/2021

Newest episode is out! 🎉 It can be hard to grow your business and this episode is filled with tips that will help you. Click the link in bio!

branding101

If you're a listener of our podcast, then you know how much we stand behind the importance of being purpose-driven. We w...
05/20/2021

If you're a listener of our podcast, then you know how much we stand behind the importance of being purpose-driven. We were very excited to see release their first report on the state of corporate purpose. These are some of their findings, but there is so much more that brands will find valuable to their decision making. Click the link in bio to read their report yourself!

05/18/2021

What a beautiful weekend we had! ☀️ Hopefully, you guys could enjoy it, because Calgary can't seem to decide whether we get snow, rain, or sun this week. Every time I check the weather report, the predictions change!

Anyways, if you haven't already, check out our newest episode with Miruna Dragomir from . This episode is packed full of behind-the-scenes insights regarding social media and the teams running the accounts for large companies. Social media was a particularly important channel during the pandemic and will continue to be one for the future, so you don't want to miss out on what we discuss.

🎉 Exciting news! 🎉 We've created a Spotify playlist with episodes from all of our favourite podcasters that we believe...
05/15/2021

🎉 Exciting news! 🎉 We've created a Spotify playlist with episodes from all of our favourite podcasters that we believe will help you in your branding and marketing. This month's list includes episodes from , , and many others. In alignment with the Spring season, we will be regularly adding episodes that touch on trends, rebranding, reaching new audiences, storytelling and creating touchpoints.

Click the link in bio to follow the playlist and stay on top of your marketing!

⭐. New episode!!! ⭐ Today, we speak with Miruna Dragomir from and discuss everything from what the large organizations...
05/13/2021

⭐. New episode!!! ⭐ Today, we speak with Miruna Dragomir from and discuss everything from what the large organizations are doing to how small companies can become more effective with their social media strategies. Click the link in our bio to listen to our conversation.

Today we want to recognize all the moms and all the women who support us in our lives. They may be our teachers, coaches...
05/09/2021

Today we want to recognize all the moms and all the women who support us in our lives. They may be our teachers, coaches, aunties, sisters, cousins, mentors or friends. Thank you for your sacrifices, love, and support. Thank you for being an example of strength, compassion, and generosity. The world wouldn't be the same without mothers.

Releasing content consistently is not easy. It's time-consuming and can be hard to fit into your busy schedule. That bei...
05/06/2021

Releasing content consistently is not easy. It's time-consuming and can be hard to fit into your busy schedule. That being said, it's one of the most important ways to staying connected with your audience. What are some ways you stay on top of your content creation for your brand, personal or professional?

05/01/2021

Do you know how to differentiate yourself from other brands? If you're looking for answers to these questions, episode 92 was made for you. Here's a little snippet.

New episode is out! This week, we walk you through the steps needed to build your personal brand and build the reputatio...
04/29/2021

New episode is out! This week, we walk you through the steps needed to build your personal brand and build the reputation you desire to have. Link in bio!

What brands are you following? Let us know in the comments below!

Establishing your brand follows a similar process as company brands, yet there are some key considerations you don't wan...
04/28/2021

Establishing your brand follows a similar process as company brands, yet there are some key considerations you don't want to forget. Join us tomorrow as we discuss the steps for building your personal brand and the questions you need to ask yourself!

04/25/2021

Backcasting... a term not very well known but it should be! Chad Park clearly articulates what it means by contrasting it with the more popular term, forecasting.

In our newest episode, Chad and Luiza discuss how organizations, both big and small, can utilize backcasting in combination with forecasting to work towards our common goal of becoming sustainable. If you want to integrate stronger sustainability plans into your business strategy, click the link in our bio!

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