We help you reach your Gen Z, Millennial and mature student enrollment goals through advertising. In fact, our goal is to work with 500 PSE's by the year 2022.
Glacier is an exclusive Higher Education marketing powerhouse that is fueled by a competitive and extremely fun culture. Established in 2012, Glacier has worked with over 200 post-secondary institutions across North America with that number rising rapidly. We are a team of forward thinkers who are always looking to innovate and improve the educational marketing industry. From our unique high schoo
l advertising platform to our digital and social media services, we are changing the way students receive educational information and how they make one of the biggest decisions of their lives. Our Core Values
DO THE RIGHT THING
We constantly strive to do the right thing, whether it be for our clients, our team members, our partners, or our community. HAVE FUN
We believe life is too short not to have fun every single day. BE COMPETITIVE
We constantly strive to win, whether it be to win for our clients, to improve ourselves, or to be the best ping pong player in the office.
06/06/2022
Where Do High School Students Really Spend Their Time Online?
Learn where high school students are spending the majority of their time online, and discover what content is resonating with them.
03/16/2022
TikTok and Higher Education Marketing in 2022 - TikTok provides unique opportunities for higher education institutions to strengthen their brand and resonate with prospective students. Learn more on the platform, how to use it and paid media opportunities for higher ed marketers in this post.
TikTok provides unique opportunities for higher education institutions to strengthen their brand and resonate with prospective students.
03/11/2022
Should Your Snapchat Campaign Target Teenagers [Updated 2022] - Marketing to teenagers has become more challenging as attention spans decrease, but social media platforms such as Snapchat are providing creative ways to ensure your message is still received.
Marketing to teenagers has become more challenging as attention spans decrease, but social media platforms such as Snapchat are providing creative ways to ensure your message is still received.
09/02/2021
How High School Students are Researching Higher Ed Institutions in 2021: Social Media & Advertising
Academica Group and Glacier surveyed over 1,400 high school students in the first quarter of 2021 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.
08/26/2021
How High School Students are Researching Higher Ed Institutions in 2021: Tools and Opinions
Academica Group and Glacier surveyed over 1,400 high school students in the first quarter of 2021 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.
08/19/2021
Higher Ed Plans for High School Students in 2021 and Beyond
Academica Group and Glacier surveyed over 1,400 high school students in the first quarter of 2021 exploring high school students’ usage of marketing and branding resources for postsecondary institutions.
08/09/2021
Social Media Strategies Summit: Higher Ed Influencer Advertising Q&A
The Glacier team is honored to be included as a featured speaker at the upcoming Social Media Strategies Summit for Higher Education, happening virtually this October 18-21.
07/08/2021
Best Practices and Creative Strategies for Higher Education Advertising
The best practices and creative strategies to successfully run a higher education advertising campaign to high school students in 2021.
05/05/2021
Commonly Asked Questions in Influencer Marketing
There are recurring questions that we hear from our clients when it comes to understanding the impact that influencer marketing can have. Here are some of our most popular questions, along with the answers.
03/04/2021
5 Things Higher Ed Marketers Need to Know About Clubhouse
We’ve all seen the headlines heralding club house as the next social platform to rival the likes of Facebook. We’ve heard that it is bringing about a cultural shift in social media we have yet to see. So, what’s all the hype about?
02/11/2021
Hype Your Higher-Ed
"Simply put, Collab Houses increase outreach, creativity and content volume by bringing influencers together into the same house to work together. By leveraging one another’s following, and sharing content ideas they are able to foster an environment of ultimate creativity."'
01/26/2021
The Top 10 Bernie Sanders Memes from Canadian Universities
Last Wednesday was the Inauguration of Joe Biden. While the event is of major significance as we move forward into 2021, something awesome happened that is completely unrelated to politics. Bernie Sanders provided us with the potentially the “meme of the year”.
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With over 200 higher education clients, we're experts in higher education advertising.
At Glacier, our focus is to help universities and colleges use the most innovative advertising strategies to achieve awareness and enrollment goals. With our experience, network, services and tools, we ensure your message is seen by anyone searching “higher education”. We are a team of forward thinkers who are always looking to innovate and improve the educational marketing industry. From our unique high school advertising platform to our digital and social media services, we are changing the way students receive educational information and how they make one of the biggest decisions of their lives.
Our Core Values:
DO THE RIGHT THING We constantly strive to do the right thing, whether it be for our clients, our team members, our partners, or our community.
HAVE FUN We believe life is too short not to have fun every single day.
BE COMPETITIVE We constantly strive to win, whether it be to win for our clients, to improve ourselves, or to be the best ping pong player in the office.