08/28/2025
Subject: Optimize Your Fall Swag or Product Samples with Dimensional Mail
This fall, as you plan to send swag or product samples to your clients, staff, or prospects, here are some simple tips to help you manage your budget and choose the best item for your campaign.
One of the most cost-effective ways to send a tangible product is through Canada Post's dimensional mail service. While this service has specific size and weight limitations, it can significantly reduce your shipping costs compared to standard parcels. The key is to design your package to fit within the designated dimensional mail guidelines.
Canada Post specifies the maximum outside dimensions for this service:
Length: 14.9 inches
Width: 5.1 inches
Thickness: 2.4 inches
Weight: Up to 1.346 kg (3 lbs)
These dimensions still allow for a great deal of creativity. The pricing for this service can start as low as $1.784 per unit, though rates can vary based on a number of factors, including volume and specific service options. Canada Post does have a minimum quantity of 1,000 for certain services, and may apply a penalty rate for undelivered quantities, so it's essential to confirm the exact terms of your specific mailing.
In the post-COVID era, we've seen a clear shift in consumer behavior. With brick-and-mortar retail facing new challenges, getting products and samples directly into people's hands at home has become more important than ever. Dimensional mail campaigns are a highly effective way to cut through the digital noise and create a memorable, tangible connection with your audience.
