My Wolf Design

My Wolf Design Award winning Creative Studio partnering with service based, small businesses to bring your passions

Freak flags I fly proudly...Unpack my suitcase the moment I get home. Doesn't matter if it's 2am.My home is always in a ...
06/19/2026

Freak flags I fly proudly...

Unpack my suitcase the moment I get home. Doesn't matter if it's 2am.

My home is always in a state of "I could host at any moment and not need to clean first."

The volume on the radio can never be on an odd number. Unless it's a 5. Because 5 gives even energy.

No overhead lighting. Ever. Accent lighting only. Non-negotiable.

I make my side of the bed even when my husband is still in it.

I always have a nail file and lip chap within arm's reach. No exceptions.

The sound the vacuum makes when it sucks something up is genuinely one of life's great pleasures.

I clean the entire house before leaving for vacation. In case a robber breaks in and judges me.

Recycling gets picked up on Friday mornings. I happy dance Thursday nights and announce it's recycling eve. Every single week.

I once gave our door code to a flower delivery girl I had never met because her voice sounded kind and I wasn’t home to accept them.

My husband does extreme sports. I don't bat an eye.

My sister and I have agreed we want to be cremated and have our remains sprinkled at the dump. Because we love the dump. Because things have been purged and organized.

My idea of heaven is getting all of life's mysteries solved. That lost hat. Finally explained. JonBenet Ramsey. Killer identified. Every he said she said argument. Receipts.

I severely judge what people order at a restaurant. Down to their character.

Flavoured coffee is a morning drink? No. Afternoon only. Black coffee is the only acceptable morning coffee. Flavoured coffee is coffee with training wheels.

True crime documentaries calm me.

The onboarding questionnaires aren't for us. They are for you."Oh yeah. This is what I want. This is what works. This is...
06/15/2026

The onboarding questionnaires aren't for us. They are for you.

"Oh yeah. This is what I want. This is what works. This is what doesn't. I don't know why I never saw it before."

She said this about her own business. During onboarding. Before we'd designed a single thing.

The questionnaire didn't tell us what she needed. It told her.

Most business owners have never been asked the right questions about their own brand. So the clarity was always there. It just had nowhere to go.

We do this before we touch a single thing.

Some clients come to us with a DIY brand they've outgrown.Jeff came to us with nothing.He was opening Mobility Lab Healt...
06/11/2026

Some clients come to us with a DIY brand they've outgrown.

Jeff came to us with nothing.

He was opening Mobility Lab Health and Wellness Centre — a multidisciplinary physio, chiro, and massage clinic — and needed everything built before the doors opened. Brand identity. Custom Squarespace website. Jane app integration. Exterior signage. Business cards.

All of it. From a blank page.

That is actually one of our favourite kinds of project. No legacy to untangle. No bad decisions to reverse. Just a clean foundation built the right way from the start.

Swipe to see what we built.

Comment CONSULT below and I'll send you the booking link for a free discovery call directly.

Life has always been good. Lately it's better. And that changes everything.We made some changes. Nothing dramatic. More ...
06/10/2026

Life has always been good. Lately it's better. And that changes everything.

We made some changes. Nothing dramatic. More movement. More time outside. More of the right people around us.

Mike and I are training for Hyrox again. Evie is in more even more activitie. We are meeting people we genuinely connect with and spending real time with them. There is this quiet feeling that has settled in lately that I can only describe as: things are really good.

And here is what I did not expect.

When life feels this good, the things that are not aligned hit differently. Not from a place of exhaustion or burnout. From a place of protection. Like I finally have something worth guarding and I am not willing to let anything disrupt it.

I have been in a difficult situation recently. Not with the work. With the dynamic around it. And for a long time I could feel something was wrong but I could not name it. It was just a weight I was carrying.

I did something I had not done before. I asked Claude to summarize what the situation looked like from the outside, without telling it what I wanted to hear. Just the facts. What it saw.

It put words to things I had felt in my nervous system for months but could not articulate. It confirmed my gut completely.

I think the version of me from two years ago would have just put her head down and pushed through. Not anymore.

I want things to be really good everywhere. Not just at home. Not just on Saturday mornings. Everywhere.

That felt worth saying out loud. :)

You have 5,000 followers. You booked 3 clients last month. Your Instagram is not the problem.Coaches spend months buildi...
06/09/2026

You have 5,000 followers. You booked 3 clients last month. Your Instagram is not the problem.

Coaches spend months building an Instagram audience. Showing up consistently. Writing captions that take an hour. Posting Reels they had to talk themselves into making.

The followers come. The engagement ticks up. The DMs say "love your content."

And then they look at their client roster and wonder what is going wrong.

Nothing is going wrong on Instagram. Instagram is doing its job. It is getting you seen.

The problem is what happens next.

Someone finds you on Instagram. She likes what she sees. She clicks your link in bio. And she lands on a website that looks nothing like the person she just spent six months following.

Different energy. Different aesthetic. Copy that sounds like it was written by someone who has never met you. No clear next step.

She came ready to book. She left confused.

Instagram builds the audience. Your brand and website convert it. When one is doing its job and the other is not, the gap shows up in your bookings. Not your follower count.

Comment WEBSITE below and I'll send you our free website audit directly.

Some of you have been watching our work for a while. You already know what you want. This is for you.Delena had been fol...
06/05/2026

Some of you have been watching our work for a while. You already know what you want. This is for you.

Delena had been following us on Instagram long before she ever reached out. Every time we posted a new medspa website, she'd click through and look at it. She was doing her research quietly, in her own time, until she was ready.

When she was ready, she moved fast.

If that sounds familiar, if you've been watching the work, saving the posts, thinking "when the time is right", I want you to know that the time doesn't get more right on its own.

The business keeps growing. The brand keeps staying where it is. The gap gets wider.

The medspa owners we work with don't regret the investment. They regret the delay.

If you're ready, comment CONSULT below and I'll send you the booking link for a free discovery call directly.

Every time we launched a new medspa website, she was already looking at it.Delena runs Beaudee Clinic out of a salon sui...
06/04/2026

Every time we launched a new medspa website, she was already looking at it.

Delena runs Beaudee Clinic out of a salon suite.
Her landlord provides tenants with a standard website, built cheap, and he owns the domain. If you leave, you pay him for it.

She knew it wasn't working. But she also knew exactly who she wanted to fix it.

Anytime we posted a new site on Instagram, she'd go look at it. She was doing her homework long before she ever reached out.

When she was ready, she inquired. Full brand identity, custom Squarespace website, copywriting, and photography. The whole thing.

On our offboarding call she said: "I really love the website. It's so good."

That's it. That's the whole review. :)

Swipe to see the transformation.

Comment CONSULT below and I'll send you the booking link for a free discovery call directly.

I got burnout trying to avoid burnout. No regrets.About a year ago I was using AI the same way most business owners are ...
06/03/2026

I got burnout trying to avoid burnout. No regrets.

About a year ago I was using AI the same way most business owners are using it right now.

Asking it to write captions. Getting back something that sounded like a brand account run by a robot. Deciding AI wasn't for me. (And yet continuing to use it.)

If you spotted it, I understand. I had no idea what I was doing.
Then I found a mastermind built around learning it properly. And something cracked open.

I'm not being dramatic when I say it changed everything. I felt like a caged animal that had just been freed. I couldn't stop. The ideas were coming faster than I could build them. I was going to sleep at 11pm and waking up at 4am excited to work. Genuinely excited. At 4am.

I basically rebuilt my business. And I'm still only scratching the surface.

The crash came eventually. Obviously. That's what happens when you operate on four hours of sleep and pure adrenaline for weeks. But I signed up for it and I would do it again.

I think about what it must have felt like when businesses first got access to the internet. The ones who went all in early figured out something the others didn't. That's where we are right now with AI.

I'm on the most expensive AI plan. I cannot imagine running this business without it. And we are just getting started. :)

When most business owners build their brand, they are not thinking about strategy. They are thinking about how they want...
06/02/2026

When most business owners build their brand, they are not thinking about strategy. They are thinking about how they want to feel.

Safe. Professional. Legitimate.

So they pick colours that feel calming, fonts that feel clean, a logo that feels premium. And it looks beautiful. For a while.
Then the business grows. The clientele shifts. The treatments get more advanced. The prices go up. And the brand stays exactly where it started.

In medical aesthetics, that gap is especially expensive.

Because your brand is not just a visual. It is clinical credibility. It is the thing a prospective client is reading before she decides whether you are the kind of injector who understands her face or just the closest available option.

A brand chosen on aesthetics alone can look good and still lose clients you should have had.

The ones that work were built on strategy first. Aesthetics followed. There is a difference and your clients can feel it even if they cannot name it.

Comment BRAND below and I'll send you our packages and pricing guide directly.

Medical aesthetics is not like booking a haircut.The client researching your medspa is making a medical decision. She is...
06/01/2026

Medical aesthetics is not like booking a haircut.

The client researching your medspa is making a medical decision. She is thinking about who is going to touch her face, what credentials they have, whether the results will look natural, and whether she can trust the person behind the needle.

She is doing all of that research on your website before she ever reaches out.

And if your website looks generic, dated, or disconnected from the level of care you actually provide, she talks herself out of it. Not because your work isn't exceptional. Because the website didn't make her feel safe enough to find out.

Trust is the conversion mechanism in medical aesthetics. Not aesthetics. Not price. Trust.

Your brand and website are the first place that trust either gets built or it doesn't. And you don't get to be in the room to course-correct it.

Comment WEBSITE below and I'll send you our free website audit directly.

Address

Cambridge, ON

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 9am - 4:30pm

Telephone

+12899371338

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