06/18/2026
Last week, the Carmella team had the opportunity to attend ScaleUP Week.
One of the biggest takeaways was the value of being surrounded by other business owners and leadership teams who are facing many of the same challenges we are, or who have already worked through them. Growth can feel isolating at times, but being in a room full of people openly sharing their experiences is a powerful reminder that many of the challenges of scaling a business are shared.
The event also gave us an opportunity to reflect on our own business.
The conversations around budgets, goals, expectations, growth plans, leadership, and team development felt like a mirror of where we are today and where we want to go next. It reinforced both the responsibility and privilege of building a company, leading a team, and helping our clients grow alongside us.
One question that continued to surface throughout the week was:
"Does our current ideal customer support the goals we want to achieve?"
It is a simple question, but an important one. As businesses grow, strategy must evolve alongside it. The customers, services, and opportunities that got you here may not be the same ones that take you where you want to go next.
We left with new ideas, fresh perspective, and renewed excitement for the work ahead.
A huge thank you to the organizers, speakers, and business leaders who shared their experiences so openly. The conversations were honest, practical, and exactly what growing businesses need more of.
