07/24/2026
Floren at Shawnee Park:
Name, Brand Identity, Marketing Materials & Website
Floren is a six-storey, purpose-built rental building in Shawnee Park, next to Fish Creek Provincial Park and steps from the Fish Creek–Lacombe LRT station.
Working as a subcontractor for Anstice Communications, we helped Floren stand out in Calgary's competitive rental market by building a brand around Park-to-Platform Living — a lifestyle where nature and city connection are both part of the everyday experience.
A key element of the identity is the name itself. Derived from the Latin for "to flourish," Floren suggests growth, vitality, and forward momentum. The wordmark emphasizes the letters "flo," reinforcing ideas of flourishing, movement, and finding your flow, while natural textures and lifestyle photography bring the concept to life across every touchpoint.
Project Scope
Name + Brand Identity
Art Direction
Marketing Materials
Signage
Website
The result is a cohesive rental brand that clearly communicates Floren's defining advantage: contemporary living with nature outside the door and the city within reach.
View the full case study on the website, https://lnkd.in/eHQyicQF