Silver Maple Communications

03/02/2023

“People don’t buy what you do, they buy why you do it.” – Simon Sinek.

What’s your why? And, importantly – why? https://virg.in/3GdR

01/09/2023

Which one of these strike you as the new truth in post-covid marketing? # 3 raises the bar for companies, in many cases the bar will be too high to reach.

The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies requ...

12/10/2022

Another Covid casualty? Do you know of any others?

The father-son duo has seen net worth collapse as Carvana stock continues to plummet.

11/15/2022

Women's Entrepreneurship Day is everyday but the official day is November 19, 2022.

Women's Entrepreneurship Day is every day! Celebrate, empower and support women in business to alleviate poverty.

10/22/2022

What will be your plan in 2023? Most companies generate a significant amount of their earnings in Q4.

Numbers are expected to drop below 2020 levels as inflation and economic uncertainty hit consumers who are already pessimistic.

10/20/2022

The secret to marketing is differentiation. You shouldn't be listening to those who tell you otherwise. A Blue Ocean strategy ensures that you are always creating different.

Find out how Stitch Fix combined AI and human creativity to create billions in market value.

10/18/2022

Instead, as AdAge reported, influencer marketing is transforming considered buys in B2B for good. Thirty-eight percent of B2B marketers already consider influencer marketing a powerful lead generation avenue – in other words, the latest and greatest competitive advantage.

10/05/2022

The point is: never give up.

Perkins, who is Australian, founded the design platform with zero Silicon Valley connections. It's now the world's most valuable startup founded and led by a woman.

09/03/2022

Prefab homes have been around for awhile but these guys are next level.

An amazing 375 sq ft ADU delivered with a full size bathroom, kitchen, appliances and tall ceilings with big windows for under $50k.

08/25/2022

Therein lies the dilemma.

A report sets out changing consumer preferences and how retailers with stores need to create a seamless experience across physical and online channels.

12/08/2021

The most expensive countries to start a business were very surprising.

UAE is the world's most expensive country to start a business, but it's free in Rwanda.

10/22/2021

How do you build your pitch deck, that is the question?

If you're looking for startup funding, let hockeystick help connect you to the right investors for your business.