Fresh Media

05/21/2026

Brands with heart are the real winners.👍❤️

My current phone case was worse for wear and in need of a new splashy cover for my archaic iPhone 12. A friend suggested Pela, as local shops only offer the more current phone covers. Yes, I know… mine’s now a vintage model, but I still love it.

Shopping Pela online was easy-breezy, and offered lots of fun designs to choose from, plus designs are original and not AI created. One of the things that drew me in was how they give back with each purchase. Like any customer, I want to feel good about my purchase and the brands I choose.

A couple of wins from the get-go; simple to navigate online experience, easy purchase process, and up-to-date communication on my order.

You could say that’s just good customer service, but how many times have you left something in the online shopping cart, because the process got wonky?

As my current case further frayed and weathered, I’ve been counting down the days for my new arrival. Much to my surprise, it was delivered a few days ahead of schedule. Yay.

Then it got even better.

Within the package there was a sweet note of thanks for my purchase and gratitude for helping support their mission to reduce waste and recycle. How lovely.

But there’s more.

The envelope it was shipped in can be used to send my old case back to the Pela, free of charge l, and they will recycle it. How awesome is that!

No waste. No worries. Just heartfelt help to keep our planet happy and free of tech waste.

That my friends, is how you earn brand loyalty. Showing your true mission to help others, and in this case the planet, plus building a strong consumer experience.

I’m now officially a Pela brand fan for life. 🤘

- Mel

05/19/2026

Going big with your marketing doesn’t have to mean big budget.

A clever British Columbia small business used their marketing smarts to gain attention that’s put them on the map in a big way.

Big Star Sandwiches were going about their day, when a staff member suggested a specific message on their sandwich board. Was this an attempt by a Liam Neeson super fan? It sure was! Neeson is currently shooting a movie in the neighbourhood and the restaurant team thought ‘What if we call him out on our sign?’.

Never really expecting it to work. But, it did. Later that same day, the world-renowned star walked right up to the counter, and in his signature voice, said “Where’s my free sandwich?”. The star was too busy to dine in, but obliged a photo before heading back to set.

In a time when all things online seem to be the primary focus, remembering your offline presence and keeping your marketing simple can be a win!

And, why did it work?

• They were aware of what was happening within their neighbourhood.

• They trusted their instinct to try something spontaneous.

• The message was direct - we want Liam Neeson to come in here.

• They used what they had within their means for marketing. A traditional sandwich board.

The genius part is that the message had humour, evoked an emotion (or maybe hunger) that enticed Liam to take part in the fun. Marketing doesn’t need to be a big budget to be effective, it just needs to connect with the target consumer. This target being Mr. Neeson who seems to always be a target in many of his movies.😉

Shout out to Big Star Sandwich Co. for using their small business savviness in marketing. 🙌

📸

05/14/2026

HAPPY VICTORIA DAY WEEKEND!👑🎉

We're closing up a little early for an extra long weekend and looking forward to some quality R & R with family. We hope you have a fantastic weekend too... and fingers crossed for some sunny weather. 😎

We'll be back to business, Tuesday May 19th.

05/12/2026

SOOOOO PROUD OF THIS RECORD BREAKING YEAR!! A fantastic lineup of burgers & incredible amount of funds raised for PEI FVPS!!! 🙌

Congrats to The Local on earning the title of MOST LOVED BURGER 2026! 🏆👏👏👏

05/12/2026

SOOOOO PROUD OF THIS RECORD BREAKING YEAR!! A fantastic lineup of burgers & incredible amount of funds raised for PEI FVPS!!! 🙌

Congrats to The Local on earning the title of MOST LOVED BURGER 2026! 🏆

🏆🍔 𝗠𝗢𝗦𝗧 𝗟𝗢𝗩𝗘𝗗 𝗕𝗨𝗥𝗚𝗘𝗥 𝟮𝟬𝟮6🏆🍔

Put your hands together for PEI'S MOST LOVED BURGER for 2026...

'MAC-CHEESY' FROM THE LOCAL PUB AND OYSTER BAR!

This winning burger featured a 5 oz Island Beef Patty, Fried Wonton Strips, MacPhee’s Peppered Smoked Bacon, Provolone Brie Cheese, Aged Yellow Cheddar, Shredded Romaine, Dill Pickles, Candied Onion Jam, and Charred Onion Aioli on a Griddled Brioche Bun.

Plus -- we are thrilled to share that records were broken this April as 142,004 burgers were sold... that's $142,004 in funds raised for Anderson House -- the most we've ever raised in a single campaign.

A huge THANK YOU to everyone for eating local, supporting local and making a real difference for Anderson House -- we are so grateful for your continued support. 🍔❤️

05/12/2026

It's been such a wild ride these past 15 years of PEI Burger Love! We're so proud to see all of the good this event has brought across the Island to so many small businesses, industries and the greater benefit to through Give Back Burger donations.

Melody recently chatted with Matt Beardsley on how Burger Love has evolved over the years, and its connection to our Island community, culture, and supporting local. A true example of how our idea and building a loved brand with a lot of heart has made such a positive impact.

So, tune in to Eastlink TONIGHT at 7pm (Channels 10 and 610)to catch the highlights from Melody and Danya, plus the winner of 2026’s Most Loved Burger and the total funds raised for Anderson House this year!

* You can also see the grand finale donation details, plus the Most Loved Burger announced on our Burger Love social channels. 🙌 😉

04/30/2026

Well, April sure was a fast one! Last call for 🍔❤️🙌

A month of burgers, brands at Fresh Media, and rolling with illness that doesn’t seem to want to leave me.

That said, today’s the LAST DAY of year 15
PEI Burger Love and we couldn’t be more excited to know this event is helping Anderson House PEI FVPS in such a big way! $1 for every burger sold all month long will be donated in support of Anderson House all of the incredible work that they do for our Island community. It’s the tastiest way to give back… one burger at a time. 🥰

So, get out there today and grab a final Burger Love, support local businesses and feel good about giving back with a happy belly & a happy heart. 👏👏👏

04/02/2026

We're hopping into a long weekend break. 🐰

Wishing everyone a Happy Easter, and hope you enjoy this extended time with family and friends. Our office is now closed, reopening Tuesday, April 7th. Have a great weekend!☺

04/02/2026

Let the tasty fun begin! PEI Burger Love is officially on for the entire month of April with a record breaking amount of participating burgers all in support of our friends at Anderson House PEI FVPS. 🍔💛

From tip-to-tip across the Island you'll find 114 tempting creations to satisfy you cravings, support local and a very worthy non-profit. 💜

Go to https://peiburgerlove.ca/ to start planning your burger adventures!

PEI BURGER LOVE IS ON 🍔❤️

Today is the day -- the official start of PEI Burger Love with a record amount of burgers being served up!

Of course, depending on when you see this and the weather, please travel safely as it seems Mother Nature didn't receive the memo that the grills are being fired up today.

Best of luck to all participating restaurant teams as you get set to welcome hungry guests for the entire month of April. Thank you once again for committing to donate $1 from each burger sold this month to Anderson House.

All the burger details are on our site > https://www.peiburgerlove.ca

Happy burger-lovin' PEI!

03/30/2026

Woohoo! Bring on the tastiest month of the year! 🍔💛

We're pumped to see year 15 launch for PEI Burger Love and all of the support the Give Back Burgers will offer to PEI FVPS

WEBSITE LIVE TUESDAY 🍔❤️

The grills are getting ready to heat up!

For your April burger planning, we are launching the website tomorrow, Tuesday, March 31st!

Tomorrow is when you can see what each participating restaurant will be serving up this year in support of Anderson House.

Then on Wednesday, April 1st, we officially launch!

So get ready to start planning your burger route with the website reveal tomorrow!