Tara Linsley

Tara Linsley Helping you master your marketing with a
solid strategy to create a profitable business We believe in working hard and being kind. Let's grab coffee and chat!

A communications and marketing agency that helps you engage your customers to reach your business goals. We're a small, but fierce team of communications professionals that work to provide you and your company the strategy and tools to connect with your customers to ultimately reach your business goals. Our main home base is in Chestermere, with majority of our clients being in the Calgary area.

🤖 Have you tried AI? Are you struggling to ensure the content is relevant and aligned with your specific needs and objec...
08/31/2023

🤖 Have you tried AI? Are you struggling to ensure the content is relevant and aligned with your specific needs and objectives?

Here are a couple quick ways to boost your AI results:

🎯 Be Specific: Precision pays off! Instead of vague requests, like "Tell me about technology," try "Explain the impact of AI in healthcare" for a more tailored response.
🍊 Set the Tone: Define the style you want. Specify if you're looking for a formal academic explanation or a casual chat. AI adapts better with clear guidance.
⏰ Use Constraints: Keep it in check! Mention word limits or timeframes in your prompts. For example, "Summarize the history of cinema in 100 words."
🧪 Experiment and Iterate: Don't be afraid to iterate and experiment with your prompts. If you're not getting the desired result, refine your prompt and try again.

Bonus: Tell the AI tool to ask you questions to clarify for your business. It gets better and better

Ready to make your AI interactions more efficient? Leave me a comment with you favourite AI tips below!

- Tara

🍊 You've probably heard the buzz of offering free value and resources to your audience, BUT do you know why?! There are ...
08/29/2023

🍊 You've probably heard the buzz of offering free value and resources to your audience, BUT do you know why?!

There are many reasons. One we like to focus on that in my opinion is the deepest of them all is TRUST.

💫 Offering valuable content or resources for FREE establishes trust with your audience.

When people see that you genuinely want to help them, they are more likely to trust your expertise and recommendations.

🔥 What's one tip or value you can offer today?

Follow me for more marketing tips for small business owners.

- Tara

Ready to turn your business dreams into reality? Take your idea or startup to the next level with our Marketing Planner ...
08/29/2023

Ready to turn your business dreams into reality? Take your idea or startup to the next level with our Marketing Planner Template.

🎯 Get strategic. We often get caught up in the content for reels, TikTok, Instagram bios, and branding, but here's the secret sauce: without a solid strategy, scaling and building a profitable business can be tough and often causes wasted time and resources.

📋 That's where our template comes in. It's designed to help you fill in the gaps, guiding you toward a marketing strategy that will zero in on your goals. With a clear roadmap, you'll know exactly which path to take to convert your audience into loyal customers.

Here's what you get:
🍊Goal-focused marketing
🍊AI prompts to research metrics and deep dive on your audience's behaviour
🍊Narrow in on your tactics and create priorities and timelines

It's just $47! That's a small investment for a powerful tool that can supercharge your business.

Need more personalized guidance? Book a 60-minute call or a 90-minute audit with us to fine-tune your strategy. We're here to support you every step of the way!

📆 Don't miss out on creating the path to a plan that converts. Get your Ultimate Marketing Strategy Planner Template today! Link in my bio to grab it.

- Tara

🍊 Ever find yourself doubting your marketing skills and battling impostor syndrome? We've all been there. 😬 That nagging...
08/26/2023

🍊 Ever find yourself doubting your marketing skills and battling impostor syndrome? We've all been there.

😬 That nagging feeling that you're not "expert" enough? What if they find out I am not as good as they think? That person over there is way better why would they work with me?

Sound familiar? Let's tackle it with these 3 tips to help in those moments:

1. Own Your Expertise: You're more capable than you think. You are unique and people want to work with you for what you specifically offer in your way.

2. Keep learning. Feel unsure about an area - decide if it's something you need to learn about or not. Sometimes the more you know, the less room for impostor thoughts!

3. Connect + Network: Seek support from fellow entrepreneurs and mentors. You're part of an inspiring community. Remind each other on the hard days this is a weird job. And to keep going.

🔥 Bonus: don't compare. Especially if it leads to self-criticism. That is NOT - I repeat NOT motivating.

What do you think? Any questions?! What other Imposter Syndrome hacks have you discovered? Leave me a comment ⬇️

- Tara

Ever feel overwhelmed when planning your marketing campaigns? We totally get it! But here's a little secret that can mak...
08/24/2023

Ever feel overwhelmed when planning your marketing campaigns? We totally get it! But here's a little secret that can make all the difference.

Start with the End in Mind: 🎯

For instance, if you're wondering how to plan your course launch and how many will attend to figure out price, first, break down your entire budget and all the nitty-gritty details. Then, work your way backward to figure out the ideal attendance and ticket price.

Ask these 3 questions to get started:
1. What Is My End Goal?
2. Get to the details, Have I Carefully Budgeted and Accounted for All Expenses? What is the timeline, and little steps I need to take?
3. Am I missing any of the skills required?

By starting with the end goal and reverse-engineering your strategy, you gain clarity, focus, and a roadmap to success. Often you can get rolling and see the small steps - protip: it takes the anxiety out of the process to break it down.

Send me a DM if you're ready to dive in with a mini-marketing plan today. Take less time in your marketing and get better more strategic results today!

- Tara

Struggling to stay consistent with content?! I got you. 🍊 Crafting content that's both engaging and consistent is no sma...
08/16/2023

Struggling to stay consistent with content?! I got you.

🍊 Crafting content that's both engaging and consistent is no small feat. Get organized and focused on content that converts today. Avoid wasted time and get measurable results with a digital content planner!

🗓️ Tackle the challenge head-on with monthly, weekly, and metric tabs in Excel. Unleash your creativity while staying focused on your business goals. Repurpose, tweak, and fine-tune with data-backed insights to increase audience engagement.

📝 Fill in the gaps and embrace the magic of a tailored content strategy. No more content creation chaos! 💥 And guess what? I'm right here to support you.

Need feedback? Or feeling stuck? Book a 60-minute call or a 90-minute audit with me – let's conquer content together!

🔗 Head to the link in my bio to grab your Digital Content Planner for just $19.99!

-Tara

Why you need a strong call to action (CTA) 💪🏻Just like a director guiding the perfect scene, a CTA directs your audience...
08/15/2023

Why you need a strong call to action (CTA) 💪🏻

Just like a director guiding the perfect scene, a CTA directs your audience to take the exact steps you've got in mind. Don't make your audience guess what to do!

🔥 Hot tip: Craft your content with a purpose, reverse-engineering it from your CTA. What's the end goal? Where do you want them to go? Then, weave in value that sparks connections, because not every post is about selling.

🍊 Remember, it's all about solving a problem. Describe how your offering makes their lives better, and then drop that CTA.

The action you want them to take? It's the bridge between your solution and their need.

And as we're in it for the long haul, building connections and brand loyalty is your superpower. It's not just a post – it's a relationship in the making.

Follow me for more marketing tips for small business owners.

- Tara

💬 Why do I have low engagement?! I am posting consistently!Do you post and ghost?! My first question to my clients is ar...
07/31/2023

💬 Why do I have low engagement?! I am posting consistently!

Do you post and ghost?! My first question to my clients is are you engaging other accounts?

You're not alone if this is you. We can look at a number of things - there is not a simple formula to engagement, BUT there are a few juicy for interacting that increase engagement!

1️⃣Don’t be afraid to double-tap, comment, and share the love with your fellow niche accounts! 💕 Building a supportive network fuels engagement and forms meaningful connections.

2️⃣ Ask questions, seek opinions, and create interactive polls! 🗳️ Embrace the beauty of genuine conversations with our incredible audience.

3️⃣Use your hashtags to find and search where your audience is and engage there.

When you’re ready for a custom marketing strategy with actionable steps through 1:1 monthly coaching, apply for my 3-month coaching package in my bio or DM me coaching!

-Tara

Ready to level up your online presence with Google for Business? ✨ Put your business on the digital map with Google for ...
07/27/2023

Ready to level up your online presence with Google for Business? ✨

Put your business on the digital map with Google for Business.

First! Unlock the Power: Claim and verify your business listing on Google My Business.

🌟 Add all the magical details—contact info, opening hours, eye-catching photos—to make your business shine brighter than a shooting star!

🌐 Optimize your Google for Business profile with keywords and categories that speak the language of your customers.

🌈 Reviews and Reputation: Encourage happy customers to leave reviews and respond to feedback. Build a stellar reputation that attracts more adventurers to your business.

📣 Share the Adventure: Keep your followers in the loop by posting updates, offers, and special events on your Google for Business profile.

Don't sleep on this FREE awareness for your business. Drop a ✅ if you've got this done on Google already!

-Tara

🍊 Have you mapped out what your customer's journey to purchase is? 🧠From how they learn about your business to purchase ...
07/27/2023

🍊 Have you mapped out what your customer's journey to purchase is?

🧠From how they learn about your business to purchase there are typically a few steps to conversion! When you can narrow in on the stages for your consumers you create sales, loyalty and stronger brand awareness!

🎯Let’s chat about how to harness the power of a marketing funnel! There are 4 steps:

1️⃣Awareness: The prospect is aware of their problems and possible solutions for them
2️⃣ Interest: The prospect shows interest in a group of services or products
3️⃣Desire: The prospect begins to evaluate a certain brand
4️⃣Action: The prospect decides whether to purchase

After-purchase
💕Loyalty: Continuing to build the customer relationship post-purchase to set up for the future.

Adjusting your funnel to reach your audience’s needs is key to conversion.
What do you think? Any questions?! Leave me a comment ⬇️

- Tara

Being an entrepreneur and small business owner is NOT easy. Systematizing my business is key to keeping me on track and ...
07/24/2023

Being an entrepreneur and small business owner is NOT easy.

Systematizing my business is key to keeping me on track and not reinventing the wheel. What if I told you - you could skip rewriting the same proposals, invoice quickly and project-based, save email templates and contracts and literally drag and drop while having it look like you have your s**t together?!

Sounds too good to be true right? I thought so too. I have a killer product I use (and I'm still learning all that is can do). It's called Honeybook! 🍯

Funny name, but I promise it's the sweetest tool 😉

This client management system helps me book clients, send emails, contracts + invoices, proposals, workflows for automation and so much more, all while showcasing my brand. It's professional and sleek.

Use Honeybook just like me to get a 25% discount off your first year!

DM me and I'll get you my code!

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Address

148 Seagreen Manor
Chestermere, AB
T1X0E9

Telephone

+14034662284

Website

http://unpackedpod.ca/

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Engage your customers & reach your goals

A communications and marketing agency that helps you engage your customers to reach your business goals. We're a small, but fierce team of communications professionals that work to provide you and your company the strategy and tools to connect with your customers to ultimately reach your business goals. We believe in working hard and being kind. Our main home base is in Chestermere, with majority of our clients being in the Calgary area. Let's grab coffee and chat!