Kelly Diels

Kelly Diels Writer + Coach for Culture Makers. I write about The Female Lifestyle Empowerment Brand because I want us to RESIST IT. All opinions my own.

Years ago, when I was in the middle of being brutally, publicly trashed by people I thought were my people, I wrote to G...
09/03/2026

Years ago, when I was in the middle of being brutally, publicly trashed by people I thought were my people, I wrote to Gloria Steinem.
If anyone knew how to survive a “feminist” trashing, she would. She’d endured a lot of slings and arrows, and she was still standing. Shining.
She didn’t know me but she wrote back.
She told me that an individual can never stop a trashing. Only a community can.
From that, I realized I had to stop trying to get through it alone. I had to stop explaining myself better and stop seeking the one perfectly worded sentence that would make it stop, because there wasn’t one. There was only each other. The pain was collective in origin – my sisters! – but so was the medicine.
Also: Ms Magazine saved my life.
One afternoon, as an abused, shame-soaked teenager spending my summer at the library, I picked up a Ms Magazine and read it cover to cover. I learned that the thing my Opa was doing to me was a thing that happened to millions of girls and children around the world. It had a name. It had numbers. It had a source, and the source wasn’t me.
Which meant the shame was not mine to carry.
Being able to zoom out and see that bigger picture dissolved my shame, instantly. That allowed me to push back, to refuse, and eventually, a few years later, to have him arrested.
It’s a lesson I’ve carried every day since: the thing we think is our fault, the thing we hold as proof of our wrongness, almost never is. It is almost always an unjust social condition being downloaded onto our individual shoulders.
That lesson, and how to turn pain into power, formed me. It saved me. I still teach it every day of my life.
When luminaries like Ms Gloria Steinem leave us, and the generation ahead of us — our elders, our matriarchs — start departing one by one, please remember that their light isn’t gone. The torch is being passed. It’s ours now. We’re becoming the elders and the matriarchs. We’re going to be the ones the kid at the library finds, and we had better be worth finding.
Let’s do our teachers and lighthouses and beacons, the ones that saved us and formed us, proud.
Rest in pleasure Ms Gloria Steinem. You were medicine.

08/30/2026

I think this is the messy middle..

Don’t mind us, we’re just having an ordinary author book signing over here. Being the Director of Marketing for Mama Gen...
08/28/2026

Don’t mind us, we’re just having an ordinary author book signing over here. Being the Director of Marketing for Mama Gena and engineering her book launch has been one of the best things I’ve ever done in my life. Career fu***ng highlight and total honour. 1000% recommend working with your heroes.

And if you can buy the book TODAY — or at least Saturday before noon — because it could help me land this epic book on the bestseller list which is my biggest fu***ng desire right now. Xoxoxo

08/28/2026

I was in this room. Actually I helped make this room happen-as one of players on the most talented team on earth- and it is one of the biggest fu***ng career honours of my life to be Mama Gena’s Director of Marketing and promote the s**t out of On Our Knees.

It is a masterpiece of a book. READ IT xoxoxo
Pre-orders now available on Amazon.

Dolly Parton has never needed to become less feminine to become more powerful.She built an empire in rhinestones and big...
08/26/2026

Dolly Parton has never needed to become less feminine to become more powerful.

She built an empire in rhinestones and big hair.
She wrote the songs.
She owned the work.
She bet on herself.
She turned talent into intellectual property, intellectual property into wealth, and wealth into opportunity for other people.

And perhaps most importantly: she never apologized for being ambitious and generous, glamorous and strategic, wildly successful and deeply herself.

That’s the Dolly lesson I keep coming back to:

You do not have to become someone else to become powerful.

You can build the thing.
Own the thing.
Make the money.
Take up the space.
Stay soft.
Stay funny.
Stay feminine.
Stay gloriously, unmistakably you.

Dolly Parton didn’t wait for permission to become iconic.

She built her own damn table and then made room for everybody else. 💅✨

Here’s to the women who refuse the false choice between being powerful and being themselves.
May we all be a little more Dolly🤍🕊️

08/25/2026

You don’t need to announce the plan. You need to stay focused long enough to finish it.

So I thought we were getting photos…turns out he had another sinister agenda 💍💍💍We have been together 16 tumultuous pass...
08/23/2026

So I thought we were getting photos…turns out he had another sinister agenda 💍💍💍

We have been together 16 tumultuous passionate family-raising years and already call each other husband and wife, but when we decided to make a life together we were totally impoverished AND we had a baby in the way, so that was our focus: getting stable, bringing our two little families together. So there was never a ring, a proposal.

I’ll be honest: I had a jagged story in my heart that I wasn’t the kind of woman who got those things. It was a tiny secret paper cut on my soul. And it wasn’t true…these cruel little fictions we carry around almost never are. Because look at us, more smitten and in love and obsessed with each other, a decade and a half later.

WITH THE BIGGEST RING 💍 I HAVE EVER SEEN IT MIGHT HAVE PLANETS ORBITING IT🤍

When you want to win, you can never have too many Emilys.15 days out from my client’s magnificent book launch, and I’ve ...
08/23/2026

When you want to win, you can never have too many Emilys.

15 days out from my client’s magnificent book launch, and I’ve had to put post-its all over my office wall to track the first and last names and backstories for all the Emilys who are making it happen. There are the podcasthost Emilys. The PR Emily. The bulk-buy Emily who ordered by the case. The affiliate Emily. The three (3) assistant Emilys. The street-team Emilys hitting reply on emails and hyping it up in every comment section at 1am.

So here’s to the Emilys. The dreamers, the doers, the door-openers, the deal closers, the 1am repliers, the make-s**t-happeners.

Tag your Emily. She’s probably already on it. And if you don’t have one — go find one. Or ten.

08/22/2026

Yeah, No.
Compromise is not always the answer. Sometimes the most powerful thing you can say is: No. I will not abandon myself just to make this work.

Why do we call it “starting over” like it’s a failure??? Refusal is a muscle. you don’t have to believe you can — you ju...
08/21/2026

Why do we call it “starting over” like it’s a failure???
Refusal is a muscle. you don’t have to believe you can — you just have to refuse to go back.
Comment REINVENT and I’ll DM you the essay.

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Chilliwack, BC

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