09/15/2022
Actions speak louder then words - or in this case letters.
When I think of your brand and try to represent it in letterforms a lot of work goes into how those forms carry the personality of your brand.
These letterforms always need to be dynamic, they need to have a posture that presents who that brand is. Sometimes this is subtle and conveys a quiet proud, sturdy nature, other times they are lively and full of movement - whatever it ends up as it should never fall flat.
This is monogram piece I particularly enjoyed, it didn’t make it through the concept rounds but was one of my favourites.
