Lead Prospect

08/27/2026

Quelle belle soirée à l’AGM de Chambre de commerce Brome-Missisquoi , au Conserve à Brome. 👏

08/26/2026

Quebec is about two percent of the North American market… For a lot of manufacturers here, it is one hundred percent of their sales.

Not because the product does not travel. Ontario, Alberta and British Columbia buy the same equipment, in the same currency, under the same rules, and most Quebec companies have never worked those provinces seriously.
The US is a bigger step, but it is still the largest room on the continent and it is not closed.

What actually stops expansion is more boring than strategy. Nobody owns it. Opening a market is a full time job and everyone in your building already has one. So it stays a line in the plan, year after year, until someone finally hires a rep and hopes.

This is the work we do, and we do both halves of it.

The strategy. Which markets, in what order, and whether you go direct, through distributors, or through national accounts. Territory, ideal customer, pricing that survives a negotiation outside Quebec, positioning and sales materials that hold up in English.

The delivery. We prospect. We recruit and qualify distributors. We book the meetings, run the follow-up, and build the CRM and lead process underneath so nothing dies in somebody’s inbox. If you do not have a business development team, we become it. If you do, we build the system they run on and add capacity to it.

Six months in, you should have named target accounts outside Quebec, a live pipeline you can look at, first agreements or dealers signed, English sales assets that work, and a follow-up process that runs without anyone remembering to run it.

Why us. Consultants hand you a plan and leave. Agencies send you leads and call it growth. We stay and make the calls, and most of these mandates are structured as a retainer plus commission, so a real part of what we earn only arrives when something signs.

If your next market has been next year for three years running, that is a solvable problem.

[email protected]
LeadProspect.ca

08/26/2026

Le Québec représente environ deux pour cent du marché nord-américain… Pour bien des manufacturiers d’ici, c’est cent pour cent de leurs ventes.

Ce n’est pas parce que le produit ne voyage pas. L’Ontario, l’Alberta et la Colombie-Britannique achètent le même équipement, dans la même devise, sous les mêmes règles, et la plupart des entreprises québécoises n’ont jamais travaillé ces provinces sérieusement.

Les États-Unis demandent un pas de plus, mais ça demeure le plus grand marché du continent, et il n’est pas fermé.

Ce qui bloque réellement l’expansion est plus banal que la stratégie. Personne ne s’en occupe. Ouvrir un marché est un travail à temps plein, et tout le monde chez vous en a déjà un. Alors ça reste une ligne dans le plan, année après année, jusqu’à ce qu’on finisse par embaucher un représentant en espérant que ça marche.
C’est le travail que nous faisons, et nous en faisons les deux moitiés.

La stratégie. Quels marchés, dans quel ordre, et selon quel modèle: vente directe, distributeurs ou comptes nationaux. Territoire, client idéal, structure de prix qui tient la route en négociation hors Québec, positionnement et outils de vente solides en anglais.

L’exécution. Nous prospectons. Nous recrutons et qualifions les distributeurs. Nous fixons les rencontres, faisons les relances, et bâtissons le CRM et le processus de gestion des demandes en dessous, pour que rien ne meure au fond d’une boîte courriel. Si vous n’avez pas d’équipe de développement des affaires, nous devenons cette équipe. Si vous en avez une, nous bâtissons le système sur lequel elle roule et nous lui ajoutons de la capacité.

Après six mois, vous devriez avoir des comptes cibles nommés hors Québec, un pipeline actif que vous pouvez consulter, de premières ententes ou de premiers distributeurs signés, des outils de vente en anglais qui fonctionnent, et un processus de relance qui roule sans que personne ait à y penser.

Pourquoi nous. Les consultants remettent un plan et repartent. Les agences envoient des leads et appellent ça de la croissance. Nous restons et nous faisons les appels, et la plupart de ces mandats sont structurés en honoraires plus commission: une part réelle de ce que nous gagnons n’arrive que lorsque quelque chose se signe.

Si votre prochain marché est « l’an prochain » depuis trois ans, c’est un problème qui se règle.

[email protected]
LeadProspect.ca

08/20/2026

Beaucoup de solides entreprises B2B québécoises sont discrètement prêtes pour leur prochaine étape de croissance, que ce soit rejoindre de nouveaux clients partout au pays ou faire le grand saut vers le marché américain, et plusieurs ne réalisent pas à quel point il existe du soutien pour les aider à y arriver.

Pour les entreprises qui regardent vers le sud de la frontière, il y a du financement gouvernemental disponible (des programmes comme CanExport) qui peut couvrir une bonne partie des coûts d'entrée sur le marché américain. L'argent est souvent là. Ce qui freine les entreprises, ce n'est généralement pas le budget. C'est de savoir comment réellement percer un nouveau marché et y gagner des parts une fois qu'on y est.

C'est justement là-dessus que nous travaillons chez Lead Prospect. Nous aidons les entreprises à se positionner pour un nouveau marché, à bâtir le marketing et la demande qui vont avec, et à ouvrir et conclure de vraies occasions d'affaires grâce à notre équipe de développement des affaires. Le financement vous amène à la ligne de départ. Savoir quoi faire ensuite, c'est ce qui fait la différence.

Si la croissance vers de nouveaux marchés est dans vos plans pour l'année à venir, ne laissez pas les tarifs douaniers vous faire reculer!

Ça nous fera plaisir d'en discuter avec vous. Écrivez-nous!

08/20/2026

A lot of strong Quebec B2B companies are quietly ready for their next stage of growth, whether that means reaching new customers across the country or making the bigger move into the US market, and many don't realize how much support is actually out there to help them do it.

For companies looking south of the border, there's government funding available (programs like CanExport) that can cover a real portion of the cost of entering the US market. The money is often there. What usually holds companies back isn't budget. It's knowing how to actually break into a new market and grow share once you're in it.

That's the part we work on at Lead Prospect. We help companies position themselves for a new market, build the marketing and demand behind it, and open and close real business through our BDR team. Funding gets you to the starting line. Knowing what to do next is what makes it pay off.

If growing into new markets is on your radar for the year ahead, don't let tariffs scare you away!

We are happy to talk it through with you. Send us a message!

06/16/2026

De nombreux propriétaires d’entreprise passent des années à augmenter leur chiffre d’affaires.

Beaucoup moins consacrent du temps à accroître la valeur de leur entreprise.

Lorsqu’une entreprise dépend de son propriétaire pour les ventes, les relations clés, les rapports, les prévisions, la prise de décision et les connaissances opérationnelles, la croissance devient plus difficile et la valorisation en souffre.

Les entreprises qui obtiennent les meilleures valorisations sont souvent celles qui s’appuient sur des systèmes matures, des processus clairs, des données fiables et des mécanismes de revenus prévisibles.

Chez Lead Prospect, nous travaillons aux côtés des équipes de direction pour renforcer les opérations de revenus à travers les ventes, le marketing et le développement des affaires. Nous aidons les organisations à mieux s’aligner, à automatiser les tâches répétitives, à améliorer leur visibilité et à intégrer l’intelligence artificielle de façon sécuritaire là où elle crée une réelle valeur d’affaires.

Notre objectif est simple :

Bâtir une entreprise plus performante, plus rentable et moins dépendante d’une seule personne.

Que vous envisagiez de vendre votre entreprise dans deux ans, dans dix ans ou jamais, créer une organisation capable de fonctionner sans vous demeure l’un des investissements les plus précieux que vous puissiez faire.

https://www.leadprospect.ca

Lead Prospect helps Canadian SMBs grow with fractional RevOps, marketing ex*****on, automation, and bilingual training — strategy through to ex*****on.

06/16/2026

Many business owners spend years growing revenue.

Far fewer spend time increasing the value of the business itself.

When a company depends on the owner for sales, key relationships, reporting, forecasting, decision-making, and operational knowledge, growth becomes difficult and valuation suffers.

The companies that command stronger valuations are often the ones with mature systems, clear processes, reliable data, and predictable revenue engines.

At Lead Prospect, we work alongside leadership teams to strengthen Revenue Operations across sales, marketing, and business development. We help organizations create alignment, automate repetitive processes, improve visibility, and integrate AI securely where it creates real business value.

Our objective is simple:

Build a business that performs better, generates more profit, and becomes less dependent on any one individual.

Whether you plan to sell in two years, ten years, or never, building a company that can run without you is one of the most valuable investments you can make.

https://www.leadprospect.ca

Lead Prospect helps Canadian SMBs grow with fractional RevOps, marketing ex*****on, automation, and bilingual training — strategy through to ex*****on.

05/30/2026

Nous sommes fiers de faire partie de ce formidable groupe de professionnels à Bromont 👏
We are proud to be part of this amazing network of professionals in Bromont! - BNI Bromont

Ce matin, j’ai eu le plaisir de participer au lancement de BNI Action Bromont, sous l’invitation de Victoria Cruz.
BNI International est un réseau d’affaires présent partout dans le monde qui permet aux entrepreneurs de développer leur entreprise grâce au référencement et à l’entraide entre membres.
J’y ai rencontré des entrepreneurs de Bromont et des environs qui partagent tous un même désir : faire progresser leur entreprise en s’appuyant les uns sur les autres et en développant des liens d’affaires solides et humains.
Merci au Bistro M pour son accueil chaleureux!

05/17/2026

Team meeting from 🇫🇷 France this morning ☀️
Nothing like a little European inspiration ☕️ 🥖

Amelia Macey & Eva Macey - Take lots of pics for the team back home 🇨🇦

05/15/2026

Marketing & Business Development Coordinator
(Cowansville)

Location: Eastern Townships, Quebec
Position Type: Part-time with potential to evolve to full-time
Schedule: Part-time, flexible hours (20 hrs/week)
Compensation: $22 to $25/hr. Based on experience
Start Date: As soon as possible
Languages: French and English (bilingualism essential)

WHAT WE OFFER
Lead Prospect is a business growth and commercial strategy consulting firm, specialized in supporting B2B SMEs and technology companies in Quebec. Our mandates cover business development, marketing, go-to-market strategy and revenue growth management for active clients across multiple sectors.

POSITION OVERVIEW
As part of our growth, we are looking for a versatile coordinator to support the day-to-day ex*****on of client mandates in marketing, content, prospecting and communications, in close collaboration with the consulting team.

This role is for someone who enjoys both organizing and delivering; someone who takes pleasure in keeping things in order, ensuring information is in the right place, and seeing their efforts translate into concrete results for clients.

We believe in the potential of curious, motivated people. We offer ongoing training, structured support, and an environment that values learning. You don't need to be an expert. You need the desire to learn, a natural openness to AI and automation tools, and the satisfaction of seeing things done right.

This position is a genuine career opportunity. The selected candidate will actively participate in building the systems and processes that will enable the team to grow. They will have access to modern tools, stimulating mandates and a concrete professional development path, with a perspective toward full-time.

KEY RESPONSIBILITIES
Content Creation & Social Media
• Design and schedule visual and editorial posts for LinkedIn, Facebook and Instagram, for client mandates and for Lead Prospect
• Write engaging, bilingual copy adapted to each audience and platform
• Use artificial intelligence tools to accelerate content production, ensuring quality, voice consistency and bilingualism
• Manage content calendars and meet publication deadlines without constant supervision
• Write and adapt content for newsletters, web pages and email campaigns
Prospecting & Business Development
• Write, personalize and send prospecting and follow-up emails in French and English
• Manage and enrich the CRM: contact updates, status tracking, target segmentation
• Follow up on action items from client meetings based on automated meeting notes
• Respond to inbound inquiries by email and phone in a professional and bilingual manner
• Support advertising sales management and communications within client mandates in regional and digital media
• Actively participate in events, trade shows and networking activities on behalf of the team (occasional availability required)
Coordination & Operational Support
• Participate in client meetings on Teams and follow up on action items from automated meeting notes
• Format and finalize client documents: reports, presentations and deliverable tracking
• Coordinate logistics for podcast episodes, associated publications and online community activities
• Support registration management and communications for workshops and events for SMEs in the region

CANDIDATE PROFILE
Required Skills & Aptitudes
• French-English bilingualism, both oral and written — rigorous command of both languages
• Excellent writing skills: ability to write with clarity, creativity and voice consistency across audiences
• Strong creative sense: comfortable with the visual design of social media posts (Canva or equivalent)
• Experience in client relations, customer service or a role focused on contact with a business clientele
• Interest in prospecting, business development and B2B commercial environments
• Taste for organization, rigorous follow-through and attention to detail, the person who makes sure nothing falls through the cracks
• Natural curiosity for AI and automation tools, no prior expertise required
• Autonomy, rigor and ability to take initiative without constant supervision
• Occasional availability for events, trade shows or networking activities in the region
Assets
• Experience in marketing, communications, sales support or a versatile administrative role
• Knowledge of LinkedIn, Canva, professional email tools or CRM platforms
• Knowledge of the Eastern Townships business community: local network, regional players, regional business culture, a determining asset
• Familiarity with collaborative tools such as Teams, SharePoint, Google Workspace or similar

CONDITIONS & WORK ENVIRONMENT
This position is offered part-time (20 hours per week), with schedule flexibility. It is intended for someone established in the Eastern Townships or a neighbouring region, who wishes to invest in an evolving and meaningful role.

Availability for in-person meetings in Cowansville, client events and networking activities is expected on an occasional basis. The selected candidate must be well-acquainted with the Eastern Townships, its business fabric and its community. They will work closely with the leadership team and will have a direct and visible impact on the growth of clients and the firm.

Progression to a full-time role is a concrete objective for the person who demonstrates initiative, rigor and a commitment to results. Following a three-month probationary period, a salary review is planned, along with the possibility of a commission structure based on performance and contribution to business development.

A NOTE FOR CANDIDATES IN DEVELOPMENT
If you don't yet have formal experience in marketing or business development, but you are organized, bilingual, creative, comfortable with people and open to learning, we encourage you to apply. We value attitude, curiosity and the will to grow as much as professional background. Training and support will be provided to help you succeed and evolve in this role.

HOW TO APPLY

Please send your curriculum vitae along with a brief cover letter to:
[email protected] or submit your CV on our website: https://leadprospect.ca/marketing-and-business-development-coordinator/

Subject: Application: Marketing & Business Development Coordinator

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

Lead Prospect | leadprospect.ca | Growth, Engineered