10-20 Marketing

10-20 Marketing Our Mission Is To Help Every Small Business Become Found Online Easily. Retailers, Restauranteurs an All this to say, when you succeed, we succeed.

10|20 Marketing helps B2B and B2C brands and business owners generate traffic, leads, and sales by creating powerful brand narratives, and ensuring they’re positioned exactly where they need to be – in the minds of all the right consumers. We form meaningful partnerships with all of our clients, weaving digital strategies like paid advertising, lead conversion, social media, geofencing, and directory marketing with empathy, storytelling, web design, and graphics – for expertly crafted campaigns that WORK.

06/01/2026

The strongest client relationships we have built over the years were not forged in the wins.

They were built in the harder stretches. The periods when a client was navigating something difficult, internally or externally, and the most useful thing we could do was stay present without adding to the noise.

There is a version of client service that confuses activity with value. The follow-up that does not need to happen. The check-in is really about your own discomfort with silence. The solution was offered before anyone asked for one.

What we have learned, across many years and many relationships, is that knowing when not to push is as important as knowing when to lean in. Presence without pressure is its own form of support. And in long B2B relationships, it is often what determines whether a partnership deepens through a difficult moment or quietly frays because of it.

The clients who stay are rarely the ones for whom everything was smooth. They are the ones where both sides figured out how to show up well when things were not.

05/28/2026

Years ago, we took on a client a few years into running this business, one bigger than anything we had handled before. Real budget. Real scope. Real expectations.

We said yes before we had fully thought through what saying yes meant operationally.

The first few weeks were fine. And then the work started arriving in volume, and we realized the systems we had built for a smaller agency weren't the ones needed for this one. We were fulfilling the contract while simultaneously trying to figure out how to support it. Both things at the same time, with the same hours.

We got through it. But we learned something during that period that we think about whenever a client relationship grows faster than expected.

Winning is a different skill from sustaining. Winning takes confidence, hustle, and a willingness to say yes before you're entirely ready. Sustaining takes process, consistency, and a clear-eyed look at where the gaps are before the client finds them.

The best thing we did during that stretch was not to celebrate the win. It was sit down the week after and ask: what do we not have yet that we are going to need?

In industrial supply, that question is worth asking every time something significant lands. The companies that handle growth well tend to be the ones that ask what it takes to scale early on, before the second order is due and before the cracks start to show.

05/25/2026

We were working on a website rebuild for a client with a complex product catalogue. Their data lived in a legacy system that didn't communicate cleanly with the new platform. We'd been trying to work around it. It was slow, inconsistent, and getting worse.

Our team lead stopped the conversation and said, "We're giving this to our technical lead."

He looked at it for one day. His response was: "This is not a problem."

There are people on every good team who see things others don't. Not because they're smarter, but because their frame of reference is different. They approach a technical knot the way a craftsperson approaches a warped joint, with patience and a very specific kind of knowledge about where the give actually is.

What he solved in a day would have taken weeks of workarounds and would have cost a lot. More importantly, it unblocked everything downstream. The designer could move forward. The client could see real progress. The project started breathing again.

The most valuable thing on a team is sometimes not a deliverable. It's the person who knows where the real problem is.

Bravo, !

05/21/2026

We were on a call with a client last week, and we pulled up their website together. They'd been running paid search ads for several months.

The blog hadn't been updated in years. There were outdated pages that no longer reflected how the business actually worked. There was a single contact form on the entire site.

I said it as gently as I could: this site isn't ready to receive the traffic you're paying for.

They knew. They just hadn't had anyone say it to them plainly.

This is more common than people admit, especially in industrial supply, where the product knowledge is deep, and the digital infrastructure hasn't always kept pace. Companies invest in sales. They invest in trade shows. They invest in paid media. And the website sits there doing minimal work because no one has treated it as a lead generation asset.

A website that doesn't convert is not a traffic problem. It's a website problem. And putting more budget behind ads is only going to send more people into a room with no clear path forward.

The fix isn't always expensive or complicated. Sometimes it's a form on the right page, a clearer headline, a contact path that isn't three clicks away. The basics, done well, change what the ads are actually capable of delivering.

05/19/2026

A client showed us a lead during a campaign review last month. It was a significant one. A large potential account, well-known in their sector, reaching out without any prompting.

We traced it back. The lead came from a product page that had no paid support behind it. No ads. No email campaign. Nothing.

Just good, clear content sitting on the site, doing its job quietly.

There's something that changes in how you think about content when you see this happen. All the money going into campaigns, and this lead came from a page that nobody had actively promoted in months. It was just there, answering the question a buyer typed into Google, and eventually surfacing it to the right person at the right time.

This is how organic content works in industrial B2B. It doesn't make noise. It compounds. A well-written product page or a clear how-to article keeps working long after you've forgotten you published it.

The question we always come back to is: how many pages on your site are working this hard? And how many are working against you because the information is incomplete, outdated, or simply not there?

Sometimes the best lead source is the one you stopped paying attention to.

05/14/2026

We were in a meeting not long ago with a marketing manager at a manufacturer whose products move through an established distributor network.

They asked a question we don't hear often enough.

How does this actually help us get found by someone who isn't looking for us yet?

It's a sharper question than it sounds. Because in B2B, and especially in industrial supply, there are usually two people involved in any vendor search.

There's the researcher, who is often a junior or intermediate person tasked with building a shortlist. And there's the decision maker, who inherits that shortlist and rarely changes it dramatically.

The researcher is the one doing the searching. And the researcher is searching on Google, on directories, on LinkedIn, wherever the signal takes them.

If you don't show up where that person is looking, you don't make the shortlist. And if you don't make the shortlist, it doesn't matter how strong your product is or how long you've been in the market.

Local listings, search presence, consistent digital visibility. These are not nice-to-haves for industrial companies. They are how researchers build their shortlists.

And the shortlist is where everything begins.

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2020 Trans-Canada Highway
Dorval, QC
H9P2N4

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