Brandhouse

Brandhouse Brand development, brand management & outsourced digital brand marketing services rooted in strategy for tech-based start-ups in Canada and USA.

Founders and entrepreneurs are realizing that without strategy their branding and marketing efforts are much like buildi...
10/01/2022

Founders and entrepreneurs are realizing that without strategy their branding and marketing efforts are much like building the Sistine chapel without a plan. ⁠
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Here are the important questions brand builders need to answer to make sure your brand marketing efforts are targeted, cohesive, and efficient. ⁠
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Why are we here? {reason beyond money}⁠
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Who are we here for? {target audience}⁠
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Where are we going? {vision}⁠
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What are we committed to? {mission}⁠
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How are we different? {value proposition}⁠
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Why should people care? {values & beliefs}⁠
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What's our personality? {look, feel, and voice}⁠
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What's our message? {brand key messages}⁠
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Did any of these surprise you? If you need help with validating or developing your brand strategy - book a call or shoot us an email.⁠
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Overlooking or under-developing any one of these pillars the chances of branding success are significantly reduced.Brand...
09/29/2022

Overlooking or under-developing any one of these pillars the chances of branding success are significantly reduced.

Brand Strategy. Brand Identity. Brand Marketing

Brand Strategy answers who you are, what you do, who you are for, why people should care and how you will show them. By the way, most start-ups and small businesses avoid, ignore, or just don't know about it; therefore, their marketing lacks the clarity to influence/convert.

Brand Identity (most well known) and also misunderstood. More than just a logo, the visual branding elements are designed to communicate the attributes of the brand visually together as a whole.

Brand Marketing is where a brand's message is delivered across various touch points, including social media, commercials, billboards, events, content marketing, print, and media channels.

For any marketing tactic or strategy to have success, it must be calibrated to the brand it represents.

Focusing and managing Branding and Marketing in this way over time will result in the right message being delivered, to the right audience, at the right time and through the right methods.

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Brand growth is about building two main market-based assets. ⁠⁠Mental Availability & Physical Availability. ⁠⁠Mental ava...
09/27/2022

Brand growth is about building two main market-based assets. ⁠
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Mental Availability & Physical Availability. ⁠
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Mental availability refers to being top of mind for consumers. What are your brand's distinct assets and how are they managed? This takes innovation and differentiation going beyond logos, colours, and icons. Building intellectual property includes processes, products, and frameworks that can outlast after competitors copy you.⁠
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Physical availability - the idea here is to make it easier for more people to buy and more often to gain more market share. How does your service fit within consumers' day-to-day lives? ⁠
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Do your branding and marketing efforts focus on building these two kinds of assets?

Most business owners think that building a brand has to do with making a visually appealing representation of their busi...
08/20/2022

Most business owners think that building a brand has to do with making a visually appealing representation of their business. But people connect with brands in the same ways we connect with people. We are social beings and relate to the world around us through our emotions.

Hi! I'm so happy you are here. Brandhouse - the brand marketing partner for service-based startups who are preparing for...
08/17/2022

Hi! I'm so happy you are here. Brandhouse - the brand marketing partner for service-based startups who are preparing for the digital renaissance based in Calgary serving Canada, USA, and worldwide.

My name is Gill Co, Calgary native the Creative Director of Brandhouse leaning into an exciting new chapter and her calling. Having started my own brick and mortar, working with other startups then to have rounded out my experience working for one of the most aspirational brands in the world - I am channeling all my knowledge and passion for helping people to now helping other businesses communicate their value and build a memorable brand.

I hope you join me and my remote digital team with a follow. We'll be sharing tips, creative storytelling, strategies, behind the scenes of a startup agency, and brand marketing news across social media platforms.

Looking forward to working with you!

Most business owners who don't see returns from their marketing efforts, waste time hiring graphic designers, photograph...
08/17/2022

Most business owners who don't see returns from their marketing efforts, waste time hiring graphic designers, photographers, videographers, and copywriters in hopes of finding the ad campaign that can bring them results.

The lack of results is not because of the lack of effort but rather the lack of:

1. a clearly defined market to target
2. a distinct competitive advantage
3. a system to deliver the right messages

It took over 300 years for the Mona Lisa to command the eyes of millions all over the world. Your business doesn't have this kind of time.

A brand strategy makes your brand more relevant, helps you focus on the biggest opportunities for your business in its market, and increases the efficiency, and effective of your marketing dollars.

If you're interested in understanding the components of brand strategy or whether or not your brand strategy is effective, book a strategy audit call with us.

Storytelling brands like Nike, Airbnb, and Disney better connect with their customers by celebrating their customer's st...
07/03/2022

Storytelling brands like Nike, Airbnb, and Disney better connect with their customers by celebrating their customer's stories.

This is a powerful way to meaningfully connect with your audience in a meaningful way that makes them the hero of their own story. The biggest brands tell stories not about themselves but about their customers.

How does your brand fit into their story of their success? Why should they care about your brand? Why should they trust you? And most importantly why should they buy from you and not from others?

These questions can be answered with spending the time and effort to define what is your brand strategy.

Follow along as we share more tips, techniques, and strategies to help your start-up build a memorable brand.

Brands that know their brand purpose are better positioned to serve their audience. The reason why purpose driven brands...
07/01/2022

Brands that know their brand purpose are better positioned to serve their audience.

The reason why purpose driven brands have proven to be successful in growing their audience is because they understand why they exist beyond money and have been able to communicate this message across all their brand touchpoints in cohesive ways.

It's in human nature to find relate-ability because it's a way for us to build trust and thousands of years ago our survival depended on it.

Money might be the driver...but beyond that...what's your reason?

Raise your digital profile, grow your revenue, and be top of mind in this congested market using Brand Strategy. “The id...
06/28/2022

Raise your digital profile, grow your revenue, and be top of mind in this congested market using Brand Strategy.

“The idea is there locked inside. All you have to do is remove the excess stone.” - Michelangelo

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Downtown Calgary, AB
T2G1E5

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 4pm

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