Broad World Consulting

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Broad World Consulting

You're great at what you do. Let's make it known. Broad World Consulting is results-focused. Every b We work with brands of all sizes from around the world.

Global brands like Coca-Cola, Nike, Hearst Magazines, and Benefit Cosmetics, and Vancouver-based brands like Freedom Marine Yacht Sales, Vancouver Giants, True Curated Designs, and Jenna Maye Fitness have turned to us for thoughtful strategic-planning and effective creative writing.

04/11/2022

The dynamic duo 💁🏼‍♀️🙋🏽‍♀️

Stef: Founder, globe trotter (50+ countries and counting!), and sheriff of the grammar police. Stefanie has spent over 15 years in the corporate world working with some of the biggest brands around the globe. Now, she's bringing that expertise to help YOU hit your business goals via strategic marketing.

Sarina: Account manager and pop culture lead. With over 5 years of marketing experience in industries like tech, e-commerce, publishing, and hospitality — Sarina sees the detailed tactics within the big picture.

Your on-call marketing team. All it takes is a DM slide 💌

04/08/2022

You'll want to save this for strategy planning 📝

Keeping your marketing strategy simple is one of the best things you can do for your business. You don't need all the nooks and crannies — start with a strong foundation and add things in as needed.

We recommend reverse-engineering to ensure all levels of your strategy are connected and tied to your overall business mission. Because after all. that's why you started in the first place.

SWIPE to find out how ➡️

Not only does this method keep things tight and tidy, but it keeps everyone in your organization aligned and moving towards the same target. 🎯

04/05/2022

What if we told you you're already sitting on a content goldmine that you just haven't tapped into yet?

One of the most common frustrations we hear from clients is that they don't have time to constantly create new content. With our strategy, they don't have to.

Here's how to do the work one time and get at least three pieces of original content out of it.

1) Start with a hero piece of content: a blog post. Break this into an intro, three or more sections that dive into your topic, and wrap it up with a conclusion.
2) Take those three + middle sections of your blog, create one piece of content with each of them, and sprinkle them throughout your social channels.

💡 Build them into Instagram posts, create reels, or add them as a block in your newsletter.

Worried about repeating yourself? Don't be — even your biggest fans only engage with 20% of your content across all channels. Rinsing and repeating are a-ok!

🕓 Want more time-saving strategies? Send us a DM or shoot us an email: [email protected]

03/25/2022

Feeling like this lately? We totally get it. Let us take it off your plate with thoughtful and strategic social media management and content creation ✨

Send us a DM with your biggest business marketing frustration — let's talk!

03/24/2022

Blogs aren’t only for travel influencers, sports fans, or parents — they’re the key to an effective content marketing strategy for businesses of all sizes. We've listed why in our new blog post. Tap the link in our bio to get the scoop!

💡 Questions or need a hand getting your blog up and running? Leave a comment or send us a DM!

03/22/2022

How much more likely are you to use a service or buy a product if it's recommended by someone else?

93% of potential buyers would read online reviews first before deciding to purchase a product or not. And 91% of consumers between the ages of 18 and 34 trust online reviews as much as they trust personal recommendations 🤝

Showing off reviews from your happy customers is one of the most valuable ways to make that next sale. They also give your business an SEO boost. Keywords listed in reviews tells search engines who you are and what you do. So the next time someone is searching for your product or service online, your business is more likely to pop up on Google's first page.

💬 The good news is, your customers are happy to provide feedback: a survey from BrightLocal reported, of the 74% of customers who were asked to provide feedback, 68% were willing to do it!

How to gather reviews:

➡️ Ask at the right time. Timing is everything — ask after a customer expresses they've had a positive experience, has recommended you to someone else, or has tagged your business in a social media post. This is when they're most engaged.

➡️ Make it as easy as possible. Customers aren't likely to leave a review if it's too complicated. For online customers, link them directly to the review platform. And for in-person, provide them with a card or flyer with a short link or QR code. The less steps, the better.

➡️ Let them know how long it'll take. One of the biggest roadblocks in gathering reviews is time. Letting a customer know it'll only take 2 minutes boosts the likelihood that they'll sit down and do it — everyone's got 2 minutes.

➡️ Tell them how much it helps your business. Some people don't realize this isn't just a feather in you cap, but a small gesture that makes a big impact.

Questions? Send us a DM or email us: [email protected] 💌

03/18/2022

Running your business never rests, but you should.

Friendly reminder to give yourself a break this weekend 💛

03/15/2022

The last few years we've missed out on one of our favourite marketing activations: IRL events. While we love digital for meeting people wherever they are and being discovered, there's nothing like interacting face-to-face.

🤝 Events help us storytell, connect, and build brand loyalty. They're also a great place to aggregate photo and video content to share with the world! 📸

We'd love to help you with:
- A VIP customer event
- An influencer dinner
- PR events with local media
- Pop-up shops or specialty shopping events
- Product samplings

Curious how this can help your business or how we'd track ROI? Shoot us a DM or email us at [email protected] 💌

03/14/2022

"... I've worked with other consulting companies, and I wish I had found them sooner. Being a smaller business, they put in the extra mile for their clients and it truly showed. I'll continue to use them and recommend them to others."

As Owner, Director of Clinical Operations & Health & Wellness Consultant , Mo is busy supporting the health and wellness of his clients. We're happy to take care of Genetica's social media strategy and posting with the goal of attracting new customers! So Mo can get back to doing what he does best — running his business.

👉 Our clients often communicate that they don't have the time or know-how to be business owners AND marketers. And here's the thing: you shouldn't have to do both — that's where we come in.

Ready to take it off your plate? Send us a DM or shoot us an email to get in touch: [email protected] 💌

03/11/2022

Are you a brick and mortar business? It's essential that you're set up properly on Google to maximize your discoverability 📈

All of this happens under your Google My Business account. These 2 things are ESSENTIAL for new customer acquisition:

1️⃣ Ensure your 'Info' section is filled out completely. This is how your customers will find you and get in touch, both on and offline. Inputting your address will put you on Google Maps — making it easy for people to stroll in if they're in the area.

2️⃣ Your company description not only tells new and existing customers who you are, but it ties into Search Engine Optimization. So, if your description says you're a flower shop, Google will know to list your business when someone searches for bouquets in the area 💐. No matter what lanuage they're searching in!

Bottom line: We always want to be drawing customers into the store. The best way to do that is by ensuring you're discoverable with a quick Google search📱

03/07/2022

And shout out to the business owners who trust their marketing team to navigate said sh*tstorm. We love ya! ❤️

03/05/2022

Getting a customer to make the first purchase with you is SO much harder than getting a repeat buyer. It requires clear, consistent nurturing and relationship building.

💛 Second-timers often just need to take a peek at something they like — a much easier sell.

Most businesses are focusing on the next new customer, but don't forget about those buyers you've already got. Get them back in your store, website, or onto your social platforms and put a focus on strengthening those existing relationships. Because the more you do, the more likely that happy second-time buyer is going to say nice things about you to someone in their life 💬 leading to a new customer with zero effort from you

Address

55 Alexander Street
Downtown Vancouver, BC
V6A1B2

Website

http://biz.broadworld.co/

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