08/27/2026
On the fence about joining TikTok?
Watch this video to find out if it’s the right move for your brand!
55% of Gen Z (born 1997 to 2012) users engage with brand content on TikTok. When users interact with brands on TikTok, they're significantly more likely to engage with short-form videos.
TikTok isn't just a social network. It's a search engine, news source, birthplace of culture and a shopping mall. TikTok is the top channel for product discovery among Gen Z with 49% of Gen Z consumers turning to the platform.
If your target audience is majority Gen Z, TikTok is the place to be. With its massive focus on organic product discovery, this platform could be the perfect fit to scale your business.
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