Systematic Marketing Solutions

Systematic Marketing Solutions We help you improve your business’s marketing so you can find and keep your ideal customers.

How our family trip to Victoria landed me a 17-month contract with one of the most values-aligned organizations I’ve wor...
03/27/2025

How our family trip to Victoria landed me a 17-month contract with one of the most values-aligned organizations I’ve worked with. ⏬⏬

As someone who’s always felt deeply connected to water, I planned a trip to the West Coast with my family in August, wanting to explore Canada’s ocean coastline rather than head abroad. What I didn’t expect was that this would spark a deeper curiosity in my son about our coastline and lead me to (COLC), whose mission now mirrors how I teach him about where he calls home.

In October 2024, the Canadian Ocean Literacy Coalition (COLC) formally entered the chat, and I joined their amazing team!

I’ve been loving the contract work! I’ve been developing strategy, creating content, and supporting national campaigns like Ocean Week Canada 2025 with an amazing, collaborative team.

As Q1 wraps up, I’m taking a short maternity leave before returning to COLC and Systematic Marketing Solutions in May, ready to pick up where I left off on ocean-focused campaigns and, of course, the broader strategies that light me up.

So, thanks for the check-ins and the recommendations.

Just a brief life update that I’m riding a beautiful wave of change and purpose.

💛🌊🤰🏾

When you know how to use them, your customer reviews are a goldmine! I help business owners like you reveal what your cl...
01/08/2025

When you know how to use them, your customer reviews are a goldmine!

I help business owners like you reveal what your clients value most, turning feedback into actionable steps to attract more of the right people.

No guesswork, no gimmicks, just clarity and strategy to keep your marketing focused on what works.

Let’s chat if you’re ready to see what your reviews are (really) telling you!

Book a consult at: systematicsolutions.ca/consultation

So long, 2024!If you’re here for an overly positive, perfectly curated recap of 2024… this ain't it.But I will say this:...
01/06/2025

So long, 2024!

If you’re here for an overly positive, perfectly curated recap of 2024… this ain't it.

But I will say this: 2024 was one of my best years personally. My family thrived, my mental health thrived, I kept an energetic toddler alive (while growing another!), and I landed an unexpected full-time contract that feels so aligned. 🙏🏾

On top of that, I attended more networking events than ever, connected with some amazing business owners, hired an incredible EA, taught my first webinar at a conference, and made a few big (and scary) business investments. Oh, and I fully embraced my new role as Alberta’s unofficial tour guide for visiting friends and family 😅

But it wasn’t all highs. My marketing business slowed compared to the year before, a paid client ghosted me, and I had some disappointing business transactions (more on buyer’s remorse another time). I also struggled to show up in Q4 and let’s just say it was rough in more ways than one. There were plenty of rejections, assumptions, and all the roller-coaster moments entrepreneurship throws at you.

I’m not rolling into 2025 with big audacious goals. I’m keeping it simple—focused on showing up: one email, post, event, and workout at a time.

Here’s to kicking off the first Monday of 2025!

My process helps business owners like you gain clarity on who your ideal clients are, understand their buying journey, a...
11/14/2024

My process helps business owners like you gain clarity on who your ideal clients are, understand their buying journey, and focus on the right marketing mix to attract and retain them.

If you’re seeking the same clarity Gail experienced, let’s connect for a consultation: systematicmarketing.ca/consultation.

Wondering what the difference is between your target audience and ideal client? Your target audience is the segment of t...
11/12/2024

Wondering what the difference is between your target audience and ideal client?

Your target audience is the segment of the market you serve.
An ideal client represents the ideal of who you want to attract. They make up the smallest segment of the market.

Who doesn’t want a higher ROI, stronger customer relationships, and a more efficient marketing spend? These are just a f...
11/11/2024

Who doesn’t want a higher ROI, stronger customer relationships, and a more efficient marketing spend? These are just a few key benefits when you truly understand your ideal clients before investing time and money into new products, services, and marketing efforts.

Need help getting clear on who your ideal clients are? Let’s connect!

There you have it—my process for helping business owners like you identify, attract, and speak directly to your ideal cl...
11/08/2024

There you have it—my process for helping business owners like you identify, attract, and speak directly to your ideal clients. No trends, no gimmicks—just intentional work to uncover the problems they need solved and position you as the solution. Let's chat if you're ready to get clear on who your ideal clients are!


The first step before executing any marketing is defining your ideal customer. Your marketing is designed to attract peo...
11/01/2024

The first step before executing any marketing is defining your ideal customer. Your marketing is designed to attract people or businesses needing your services.

Take the time to identify your ideal customers right from the start. Assumptions lead to costly mistakes.

Vulnerability post incoming….As marketers, we’re constantly advising businesses on how to sell their services, how to pr...
09/18/2024

Vulnerability post incoming….

As marketers, we’re constantly advising businesses on how to sell their services, how to present themselves confidently, and how to build trust with their audiences. But here’s the truth: it’s not always easy for me to market myself. With all my knowledge, it’s easy to overthink every post, every strategy, and every result.

Sometimes, I struggle when I don’t see the results I want. It’s frustrating, especially when I know I’m following the fundamentals. But even when things don’t fall into place, I remind myself it’s just a matter of time.

Here’s what I always return to:

1️⃣ Strategic Partnerships: I seek out other professionals who serve my ideal clients and collaborate with them to create something bigger for our clients. I’m a big fan of creating superb value through collaboration.

2️⃣ Networking: Pushing my way introverted-natured self to network often. Not just for sales but to become visible in different spaces—tech, agriculture, education—you name it. It’s about being seen and connected.

3️⃣ Consistent Content: Yes, some content will fall flat. But each post is a chance to learn, tweak, and grow. Keep giving value and sharing your work and your expertise.

4️⃣ Accountability: Whether it’s a mastermind, a business coach, or a supportive group, having people keep you motivated and on track is key.

This post is as much a reminder to myself as it is to you: Your next client/contract is just around the corner.

If you’ve made it this far, thank you for reading. Would you be willing to do me a favour?

👉 Share this with another business owner who may be struggling with motivation so they know they’re not alone.
👉 If someone you know is looking for a dependable, knowledgeable, and methodical fractional marketer, please share a post of mine that has resonated with you in the past. You know, so that the algorithm can do its thing 😃

Thanks for being here, and thanks for showing up.

Who you’re selling to shapes how you sell—it’s that simple!Marketing hasn’t changed much, but the way people shop has.🔍 ...
09/12/2024

Who you’re selling to shapes how you sell—it’s that simple!

Marketing hasn’t changed much, but the way people shop has.

🔍 Want to pinpoint your ideal target audience?

Start with your most profitable customers—study them, understand what makes them tick, and find more like them!

It’s been a while since I’ve felt the Sunday Scaries, and I credit much of that to how I plan my week. Working as a frac...
09/08/2024

It’s been a while since I’ve felt the Sunday Scaries, and I credit much of that to how I plan my week. Working as a fractional CMO means strategy is everything—methodical and intentional.

I realized early on that I do my best work for clients when I’m organized, and I’ve carried that same mindset into my personal planning. Sundays are all about setting clear intentions for the week, with a predictable routine, but with some wiggle room (because life happens).

So, how do I set myself up for success each week? Here’s what I do (feel free to borrow):

- Family meetings with my husband (non-negotiable).

- Assign weekly tasks to our Executive Assistant.

- Schedule specific days to work on client deliverables.

- Register for one networking event (because showing up matters).

- Plan activities for the toddler—extracurricular, playdates, the whole nine yards.

- Pick two tasks that will actually move the needle forward in both businesses and choose what days I will work on them.

- Accept that change is okay. Life happens, and that’s part of the plan, too.

Still evolving, but this is what works for me. What’s one thing from this list you live by and one thing you’ll try next Sunday? And if you can do this while enjoying some fresh air outside—even better! 🌿


Are you a business owner? Want to test how strong your marketing strategy is? Need guidance about what marketing to focu...
09/06/2024

Are you a business owner?

Want to test how strong your marketing strategy is?

Need guidance about what marketing to focus on in your business and when?

Then, comment ‘quiz’ and I'll send you the link to take the How Strong Is Your Marketing Strategy quiz and get started on your marketing strategy.

Why? Because trends can only get you so far and, you and your business deserve a marketing system that is resilient and purposeful.

Not a business owner? Share this with someone who is 🙌🏾

Address

Edmonton, AB

Opening Hours

Tuesday 9:30am - 3:30pm
Thursday 9:30am - 3:30pm
Friday 9:30am - 3:30pm

Website

http://www.systematicmarketing.ca/services

Alerts

Be the first to know and let us send you an email when Systematic Marketing Solutions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Systematic Marketing Solutions:

Shortcuts

Share

Category