Meaningful Marketing and Events

Meaningful Marketing and Events I've been offering branding, design, social & google ads for over 10 yrs in nearly every capacity-employee, contractor & business owner.

Here I'll share my knowledge with other business owners and offer services to those who are tired of the DIY approach

Great explanation if you're wondering what happened today on Facebook and Instagram!
10/05/2021

Great explanation if you're wondering what happened today on Facebook and Instagram!

06/06/2021

Okay pals. Real talk.

We're FB super users.
We were the 'early adopters'
2007 us was rolling our eyes at everyone who wasn't on the Facebook™️ yet.

We had it down.

Then Instagram™️ came around and we were like okay ya. No big deal.
It's Facebook but with photos.
It's Twitter but with, like, 30 hashtags.

Then came stories.
Then stickers.
Wait. Do the hashtags go in the comments?

Highlights, Carousels and Reels....oh my.

Just when we think we have it down they introduce something new.

Our elder millennial brains are TIRED.

I'm here to help! I'm hosting a *FREE* 3-Day challenge for business owners who want to get a handle on all the updates and learn how to use IG for business without asking your pr***en for help (although they honestly are a wealth of knowledge!)

We get started on June 14! If you can't make it on challenge days you'll keep access to the group until June 30th so don't stress so you can complete the challenge at your own pace!

Join here!
https://docs.google.com/forms/d/e/1FAIpQLSdxi6ApJ4L69DHsfmRenneuaIJNAJAGP3ZcjkDoY2omqwBHaQ/viewform

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05/31/2021

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Lots of brands default to posting 90% of their content as promotional. Promoting is great when your ideal customer or cl...
05/13/2021

Lots of brands default to posting 90% of their content as promotional. Promoting is great when your ideal customer or client is ready to buy, but not all of your followers are at the same stage of the buying cycle.

Some want to get to you know better. Share your knowledge, inspire people with your story (or share stories that inspire people).

DM me if you need some help!

I made a goal this year to read 52 books (or one/week). I just finished book #30 by Canadian author Kelly Small . It wa...
05/03/2021

I made a goal this year to read 52 books (or one/week). I just finished book #30 by Canadian author Kelly Small . It was thought-provoking, to say the least. Here are my thoughts...

We live in a society where more is more and I think we could all benefit from a quick pause to think about why we create the work we do and what impact it has on society. It's not easy to stand by your values when there's a job or opportunity on the line. It's not easy to say no when everyone is saying yes. This book made me think about the times where I've had to stand in my integrity and how gut-wrenching it can feel.

I was recently passed over for an opportunity when I refused to provide spec work (four different projects that would end up being over 30 hours of work in advance of an interview)

It honestly killed me a little to send the email. I respect the organization, the executive team, and their mission, however, I respect myself more. Completing the work would have made me complicit in a practice that hurts people. It's inequitable and not a best practice in the industry. My values were not in alignment and chances are, I'd be stepping into a role where my time and contribution would not be valued.

Coming from a business driven by sponsorships before my current role, we had to take a hard look at who and what we'd allow, and to be completely honest, the decisions I made then are not the same decisions I would make today, and I think that's a good thing.

I've grown a lot in the past 10 years, and I've been curious and open enough to admit that my actions and privilege have contributed negatively to marginalized people. I've changed my language (more times than I can count because words matter SO much more than you think).

I've learned how important my role is as a creative and that I have the power to help write a better story, to build a more equitable society, and be kinder to the earth.

(Swipe to see my response to the request for spec work...)

Guilty. 🙋‍♀️Ever spend hours and hours making plans?Ideas are flowing.You're a fu***ng genius.You are going to conquer t...
05/02/2021

Guilty. 🙋‍♀️

Ever spend hours and hours making plans?

Ideas are flowing.

You're a fu***ng genius.

You are going to conquer the world.

And then, even just a few hours later, doubt creeps in.

Did you really think this would work?

What did these notes even mean?

Who do you think you are?

✨The magic you're looking for is in the work you're avoiding✨

✨The magic is in recording that video✨

✨The magic is in the trying, the failing, the learning and the growing✨

✨The magic is you.✨

04/21/2021

It doesn't have to be this hard.

I can help you put together a strategic content plan that's aligned with your company's purpose and vision.

Give me an hour, I'll give you clarity.

DM for details!

04/12/2021

How would it feel to not wonder what to post?

DM me to chat about how we can work together to align the what with your WHY.

Your brand isn't your logo. Your brand isn't your tagline. Your brand isn't your website. Your brand isn't your name.
04/10/2021

Your brand isn't your logo.
Your brand isn't your tagline.
Your brand isn't your website.
Your brand isn't your name.

Did you get an email this morning from facebook™️? Here's what you need to know...
04/05/2021

Did you get an email this morning from facebook™️? Here's what you need to know...

Spring break at the cabin. Goal setting and making plans. ✅✅✅
04/02/2021

Spring break at the cabin.

Goal setting and making plans. ✅✅✅

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Edmonton, AB
T5J

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