02/12/2026
In partnership with Empower Brand Marketing, our team executed a Nescafé Sweet & Creamy sampling program at 20 FreshCo locations across Western Canada.
Shoppers had the chance to sample, learn, and connect with the product right in store — creating meaningful interactions and strong engagement throughout the demo.
Huge shoutout to our amazing Brand Ambassadors for delivering a seamless experience at every location!