10/09/2026
Have you tried the NEW Cadbury Dairy Milk Biscoff yet?
Our team is in Sobeys and Safeway stores across Western Canada handing out samples, and we have to say, this display is one of our favourites. It's bold, it's eye-catching, and it's hard to walk past without stopping, which is exactly what makes a great demo.
We've teamed up with Empowered Brand Marketing to run this program over multiple weekends. Round one wrapped in September, and we're back October 17–18 at more stores in Alberta, BC, Saskatchewan and Manitoba.
See you at the table!