MHG.digital.marketing

MHG.digital.marketing Freelance Digital Marketing Services

Here it is folks. My ‘why’. In my experience ADHD is one of the most misunderstood conditions. It shows up in so many di...
10/01/2026

Here it is folks. My ‘why’.

In my experience ADHD is one of the most misunderstood conditions. It shows up in so many different ways in people. I think the name adds to the confusion around it. Here’s to helping educate others about this and how you can help.

Generic trust signals don’t work with families who have been let down. “Safe space” “Non-judgemental” “We respect all st...
09/15/2026

Generic trust signals don’t work with families who have been let down.

“Safe space” “Non-judgemental” “We respect all styles”.

Every practice says this.

The ones families choose are the ones specific enough to prove they’ve thought about neurodiversity, not just read a template.

“We use visual supports because processing differs.” “We celebrate how your child communicates.” “Your child’s sensory needs aren’t something we fix.”

Specificity proves you can see their child. Vagueness doesn’t.

What would a family need to read on your website to know you actually get it?

One email a month. Not a sales pitch.Just something your subscribers actually need.A resource. A tip. Something they sav...
09/11/2026

One email a month. Not a sales pitch.

Just something your subscribers actually need.
A resource. A tip. Something they save.

Not about your services, but about their life.

The ones who know you actually care will come back when they’re ready to work together .

What would make your subscribers want to open an email from you next month?

A parent gets a diagnosis for their child, they Google.They need someone who understands their child. What they find ins...
09/05/2026

A parent gets a diagnosis for their child, they Google.

They need someone who understands their child. What they find instead: clinical language, credential lists, jargon.
They keep searching.

By the time they find your practice, they’ve done the work themselves. They’ve vetted you. They trust you. They just need to book.

You won’t know any of this happened.

That’s why SEO matters. Not for vanity, but for access.

For the families searching in the dark.

08/25/2026

Your families don’t search the way you think.

They search what they’re experiencing. Speak their language and they’ll find you.

Grab my email subject lines that get opens from families actually looking for help. Link in bio.

It may seem simple, but its true.As parents, it boils down to this one thing.Your website is either working or it’s not....
08/22/2026

It may seem simple, but its true.

As parents, it boils down to this one thing.

Your website is either working or it’s not. A parent lands on your site, immediately understands what you do and books a call….or they leave and find someone else.

A lot of sites are pretty, but they dont answer the question families are asking: “Can you help my kid?”

If those 30 seconds doesn’t tell them:
- whats actually going to change for their child
- whether this is the right help
- how to take the next step

Then they’re gone.

Prettier design isn’t the solution. Its clarity.

Specificity attracts right-fit clients. Vagueness attracts everyone (wrong fit included).Once you’re clear on what you d...
08/20/2026

Specificity attracts right-fit clients. Vagueness attracts everyone (wrong fit included).

Once you’re clear on what you do? Families need to actually find you. That’s where SEO and email marketing come in.

DM or link in bio if you want to talk about getting found by the families who need exactly what you offer.

08/17/2026

Here’s what everyone gets wrong about email marketing:

They think its about sales, pitching, and hitting families with offers every week until they convert.

So therapists avoid it. They don’t want to be “that person” constantly asking for business.

Here’s what email CAN actually do: keeps you connected to the families that already trust you. They are the ones who came for your services and are now a part of your community.

Email is showing up, consistently, and with updates and insights. With reminders that you’re there and you care.

That’s not salesy - thats how you build a sustainable practice.

08/14/2026

Here is what I here from therapists about social media pressure: “I know I should be posting more.” “I’m not good at Instagram.” “I feel like I’m failing…”

They also told me they’re exhausted, burnt out.

You don’t need to be a content creator to build a thriving practice. You don’t need daily posts, viral reels or even the perfect aesthetic.

You need to be findable where people are searching for. Thats it.

You’re not falling- you’re just working the wrong angle.

Sustainable marketing- what I actually mean.It’s not posting every day or even “show up consistently ln every platform.M...
08/12/2026

Sustainable marketing- what I actually mean.

It’s not posting every day or even “show up consistently ln every platform.

Marketing that keeps working after you’ve done the work. SEO and email that’s built around your actual schedule and not a template for someone that has a team behind them.

OTs and SLPs have full caseloads and unpredictable weeks. Your marketing should fit that and not add to the pressure.

Address

Edmonton, AB

Telephone

(780)7177910

Website

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