The Met Agency

03/23/2026

Some projects are special because of the work itself. Others are special because of the people behind them. Work Wild was both.

We recently launched this project with the Alberta Forest Products Association, and I’m really proud of where it landed. What began as a refresh became something bigger: research, strategy, storytelling, brand development, and a new website designed to better connect with young people and bring fresh energy to the program.

One part of the client feedback that really stayed with me was that the work was “thoughtfully developed and true to the research,” and that the refreshed brand and website led to “noticeable increases in program engagement.”

You can see the case study here:

Work Wild What We Did Research Branding System Graphic Design Video Production Website Social Media Banner Swag Exploring Forestry. Working Wild.Project OverviewWork Wild is an Alberta Forest Products Association (AFPA) initiative that helps Grades 7–12 students and educators explore careers in Al...

08/24/2023

On this day in 2005 The Met Agency was officially incorporated as a company. I was lucky to have a business partner and brother in James Schutz, who took a chance on starting up a company with no money and no clients.
Instead of celebrating the company today, I wanted to celebrate all the fantastic people I've had the opportunity to work with over the years. People like Michelle McBride, Jane White, Andrea Gibson, Adolfo Ruiz, Chris Reyes, Dale Bochon, Adrian Watzke, Blake McWilliam, Jeremy Chugg, Jim Hunter, Justin Kowalczuk, Darren DeVries, and so many more.
Thank you for spending time with me over the years and unleashing your talents. XO JMo

07/08/2022

Music fans unite!⁠
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Take a peek at a recent brand we launched for the Edmonton 2023 JUNOS Host Committee!⁠
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(p.s. mark your calendars, JUNO fest is happening March 2023, live music and all) ⁠
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We are proud to be a creative partner with the Edmonton Junos Host Committee bringing the 2023 JUNO Awards to Edmonton.⁠
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07/01/2022

Happy Canada Day from The Met Agency! 🇨🇦

06/28/2022

Check out our latest project, a visual identity piece we created for an entertainment brand, A John Cameron Experience. This brand rolled out across social media platforms, digital ads, event signs, swag, and more.

06/07/2022

Hey there Met friends. Here's a reel of our work we just tossed up on our website. Hope you like it.

06/03/2022

One day we’d like to mount a real car to our Jiffy L**e billboard creative. But until then we’ll keep images of cars moving in their advertising. Beep beep! 🚗

**e

06/22/2021

Today is the day. We had the opportunity to rebrand Alberta's third largest city, Lethbridge. Check out the work:

Gateway to Opportunity What We Did Brand Story Research Visual Identity Graphic Design Brand Strategy Rebranding Alberta’s Third Largest CityCommunity is the Lethbridge superpower.Cities in Alberta and across the country look very similar. Some are bigger, some are smaller, some have generic posit...

08/24/2020

Today marks the 15th anniversary of The Met. We are grateful for everyone we've worked with, from customers to team members to our network of suppliers and friends. Thank you!

08/06/2020

Just weeks before the pandemic hit, the team had just wrapped up this project for the City of Leduc. They asked us to create a very special "lookbook" aimed at event organizers and decision-makers. The intent was to showcase the facilities and the city culture and to help sports organizations to imagine their sporting event was hosted in Leduc.

Stand Out Making a mark in sport tourism The category of sport tourism is very competitive. Cities across Canada and around the world are vying for large scale sporting events. Being picked means a significant economic impact on the host city, and helps foster a sense of belonging and togetherness