03/23/2026
Some projects are special because of the work itself. Others are special because of the people behind them. Work Wild was both.
We recently launched this project with the Alberta Forest Products Association, and I’m really proud of where it landed. What began as a refresh became something bigger: research, strategy, storytelling, brand development, and a new website designed to better connect with young people and bring fresh energy to the program.
One part of the client feedback that really stayed with me was that the work was “thoughtfully developed and true to the research,” and that the refreshed brand and website led to “noticeable increases in program engagement.”
You can see the case study here:
Work Wild What We Did Research Branding System Graphic Design Video Production Website Social Media Banner Swag Exploring Forestry. Working Wild.Project OverviewWork Wild is an Alberta Forest Products Association (AFPA) initiative that helps Grades 7–12 students and educators explore careers in Al...
