Chapter 35 by Lianne Charlene

05/29/2026

Brand confusion is not always loud. Sometimes it’s hard to differentiate and it sounds like second-guessing, or could look like inconsistency.

Sometimes it’s that private feeling of knowing your business is stronger than what the brand is currently communicating. It’s a feeling.

That discomfort is useful as its telling you something. It usually means your business has changed, but the identity, message, or system hasn’t caught up yet.

If you want clarity, you can do something about it.

www.chapter35.ca/say-hello

human branad design | rebranding your business | branding studio in Edmonton

05/25/2026

In 2026, brands aren't remembered by feeling more perfect, they win by feeling more real. They have a unique story and truth behind them. They stand out because they are different.

At Chapter 35, we are here to help shape brands that feel true to the people behind them, the work they do, and the clients they’re here to serve.

That’s the kind of work we love most and the clients we love helping the most. Contact the studio if your brand is ready to feel more aligned with the story behind it.

www.chapter35.ca

Edmonton Brand Design | Rebranding | Brand Audits | Alberta Branding

05/22/2026

Your business has grown. Your brand just hasn’t caught up yet.

You’re thinking bigger, making different decisions, and going after more.

But your brand is still speaking to an older version of you.

And that’s the disconnect and what’s holding things back.

This is where we come in. We refine, reposition, and evolve your brand so it matches the level you’re already operating at.

Because growth shouldn’t feel like a stretch. If you think you’ve outgrown your brand, you probably have.

We'd love to help. Book a consultation right here on our website. https://www.chapter35.ca/work-with-us

Brand Design | Brand Strategy | Brand Alignment | Rebranding

05/21/2026

Honoured to be a guest on the This Mother Means Business podcast. On the podcast I spoke about how my cancer diagnosis redefined success and how I run my business today. Have a listen! ⬇️

In this episode, Laura sits down with Lianne Cawley, founder of Chapter 35, a branding and graphic design studio based in Edmonton, Alberta. Lianne shares the deeply personal story of being diagnosed with leukemia while raising two young children ...

05/16/2026

Your marketing team can be talented, capable, and full of ideas, but if the brand foundation is unclear, everything takes more effort than it should. Design decisions take longer and campaigns feel harder to align. This is where creative direction matters.

For growing businesses with larger teams, fractional brand support gives your team strategic guidance whithout needing a full-time creative director. This is something we offer.

Contact us to hear more about Lianne coming to support your business as a Fractional Creative Director.

www.chapter35.ca/say-hello

Edmonton Brand Studio | Alberta Brand Design

05/14/2026

If people are still confused about what you do, who it’s for, or why it matters… the design isn’t carrying enough meaning yet.

That’s what we care about most. Not decorating a business, but clarifying it.

When your brand is built well, people don’t just admire it, they understand it. And when they understand it, trust comes faster.

Just remember, pretty is not the same thing as clear.

Brand & Design Studio Edmonton Alberta

05/12/2026

If your business invests in a rebrand, the next step is to implement.

We've seen businesses slowly drift away from intentional branding, and six months later, their templates don’t match, their social feels disconnected, and their materials are being created reactively instead of intentionally.

This is exactly why we created our Coaching and Implementation Packages for businesses that need this guidance and strategic rollout support. This piece takes time and direction, and we want to see our clients protect their brand with integrity long after the launch.

Contact us to find out more about our Implementation offers, and we'll be happy to discuss which one would be a right fit for where you are in your business right now.

www.chapter35.ca

Edmonton Branding Studio, Brand Strategy, Branding & Design Human Connection Branding, Storytelling Branding

05/08/2026

You can feel it right away. When a brand isn’t aligned, people don’t trust it.

Not because they’re skeptical but because they’re intuitive.

In a world full of AI, automation, and constant selling, people are paying closer attention than ever. If your brand feels unclear, or disconnected, they won’t lean in. They’ll keep scrolling.

This is the work we do. Bringing your brand back into alignment so it actually reflects who you are, what you stand for, and where you’re going.

If things feel “almost right” but it's not quite landing, that’s your cue. Let us help fix the gap.

https://www.chapter35.ca/services

Brand Design | Brand Strategy | Brand Alignment |

05/06/2026

There are a lot of opinions about branding online. These are a few of ours. We believe a brand should make your business easier to understand, easier to trust, and easier to choose.

We believe that strategy is not the “extra.” Your identity should support growth, not trail behind it. The best brands don’t just attract attention, they deepen belonging.

If you're ready to explore what this could look like for you, get in touch to find more about our Branding Packages.

www.chapter35.ca

Alberta Business branding, Brand Strategy, Rebranding a Business, Edmonton Brand Studio Alberta Brand Studio

05/04/2026

A lot of brands are so careful not to alienate anyone that they stop standing for anything memorable at all. But the point of branding is not to be universally agreeable. It’s to create recognition, resonance, and trust with the right people, your people. Not all people will be the right fit and thats OK.

The safest-looking brand is not always the strongest one. Often, the strongest brand is the one with enough clarity and conviction to actually say something.

If you need clarity for your business and brand, our team can help.

We have many branding, coaching and implementation packages. Send us a DM or get in touch via our website which is here below.

www.chapter35.ca

Edmonton Branding | Human Brand Design |