Chapter 35 by Lianne Charlene

Chapter 35 by Lianne Charlene Formerly Lianne Charlene Creative. We craft soulful, strategic brand stories that connect, inspire, and elevate your business.

We offer design services in branding, packaging, web, illustration, campaign development, and brand coaching.

In a world where so much can be created quickly, copied easily, and polished within minutes, people are craving somethin...
09/07/2026

In a world where so much can be created quickly, copied easily, and polished within minutes, people are craving something that feels real.

A brand should never just look beautiful, but help someone feel something. It should build trust, and recognition that there are real humans behind the work. Thats why here at Chapter 35 we dig deep to tell your story and shape your brand around that.

Because the brands that will matter most now are not the ones trying to sound like everyone else. They are the ones brave enough to be honest about who they are, what they value, and why their work matters.

This is where trust begins. If your brand is ready to feel more human, more intentional, and more aligned with the people behind it, let’s start the conversation.

www.chapter35.ca/say-hello

Brand Design | Custom Branding | Human Brand Design

Your story is the part your people connect to first.Before the visuals, before the logo, before the final brand pieces c...
09/04/2026

Your story is the part your people connect to first.

Before the visuals, before the logo, before the final brand pieces come together, there’s always something deeper guiding the work.

It’s your values as the business owner, and your purpose and how you want to serve your customers or clients.

Your story is not an afterthought. It’s the foundation.

Is your current brand telling the story you actually want people to remember?

09/02/2026

A pretty brand might catch attention, but strategy is what helps people understand what you do, why it matters, and why they should trust you.

That’s why our brand services go beyond visuals.

Depending on where your business is at, we can support you with brand strategy, visual identity, custom branding projects, brand coaching, website direction, packaging, campaign development, social graphics, and fractional creative direction for larger teams who need ongoing brand leadership.

Because a strong brand isn’t just about looking beautiful. It’s about creating something people can feel connected to. The experience and the way people recognize themselves in what you’re building.

That’s where design becomes more than decoration. If your brand still feels unclear, let’s talk about what kind of support would make the most sense for your next chapter.

www.chapter35.ca

Alberta Branding, Brand and Design, Edmonton Brand & Design

It’s time for my next evolution.Lately, I’ve been thinking about the legacy I want to build and what I want Chapter 35 t...
08/31/2026

It’s time for my next evolution.

Lately, I’ve been thinking about the legacy I want to build and what I want Chapter 35 to become.

When I rebranded to .ca, I repositioned the studio to be more human, heartfelt and intentional about the work we create. Although, I still feel connected to that vision, something was missing. I wasn’t fully lit up by my day-to-day work, and the structure of the business wasn’t supporting the future I envisioned for my family or the studio. When I asked myself where my passion truly lives, the answer was always in the work itself.

So, I’m returning to the reason I started this business in the first place. Moving forward, I’ll be hands-on across every project; from strategy and creative direction to design and ex*****on. I want to shape the big idea, translate it visually and ensure the outcome is as thoughtful as the strategy behind it.

Of course, I can’t (and shouldn’t) do it all alone. The Chapter 35 network is growing, with trusted designers, web developers and specialized contractors coming together based on each project’s needs. When a project requires more than I can build alone, I’ll bring in the right people, not more layers between you and the work.

The second exciting announcement: this fall, I’m stepping into a new role as a sessional design instructor at MacEwan University. I’ll teach one class a week, fulfilling something I’ve always imagined as part of my future. I’m incredibly excited to mentor emerging designers, share what I’ve learned and help shape where our industry goes next.

What does this all mean for the studio?
I’m becoming more mindful of my time and more selective about the work I take on. Every project has to align with the studio’s vision and values. I want to work with heart-led founders who are ready for their next evolution, who value the creative process and who are prepared to invest in getting it right, not simply getting it done.

This is Chapter 35: sharper, more aligned and more focused than ever.

Let’s build your next chapter together.

08/28/2026

Your first brand got you here. But the version of your business you’re building today, deserves more than something you made when you were figuring it out.

A rebrand isn’t about changing colours because you’re bored, it’s about creating a business that people trust before they ever inquire.

One where your website, messaging, visuals and customer experience finally tell the same story. Because when every piece works together, marketing becomes easier. Sales conversations become shorter and your business starts attracting the clients you’ve been trying to reach.

If you’ve been thinking “something feels off” every time you send someone to your website that feeling is usually right. Ready for a brand that matches where your business is going?

Book your consultation through the link in our bio or see our website.

www.chapter35.ca

Your brand is being experienced long before you get the chance to explain it. Through your website, your social content,...
08/26/2026

Your brand is being experienced long before you get the chance to explain it. Through your website, your social content, and your emails; through the way your team speaks about the work to the experience someone has after they hire you.

Embodying your brand means those pieces are all telling the same story, even when you’re not there to tell it yourself.

If you weren’t in the room to explain your business, what would your brand say for you?

www.chapter35.ca

08/24/2026

One thing I’ve seen time and time again working with growing businesses: not every challenge means you need to start over.

Sometimes, you already have a great team. Good ideas and a strong foundation. What’s missing is someone who can step back, see the bigger picture and help you to:

-connect the dots
-get everyone moving in the same direction
-protect the integrity of the brand as you grow
-bring clarity to the bigger creative decisions

Often, that outside perspective and creative leadership is where the biggest shift happens. You don’t necessarily need more people doing the work. You may just need someone helping your people do their best work.

If that sounds like where your organization is right now, book a consultation and let’s talk about what Fractional Creative Direction could look like for your team.

www.chapter35.ca/say-hello

The most meaningful rebrands don’t simply change how a business looks. They change how people experience it, remember it...
08/21/2026

The most meaningful rebrands don’t simply change how a business looks. They change how people experience it, remember it, and connect with it. That’s where the real shift happens.

If you’re entering a new season of business, let’s build a brand that reflects it.

www.chapter35.ca

The brands we’re most drawn to has never fit neatly inside one box.From food brands to lifestyle ventures, non-profits, ...
08/19/2026

The brands we’re most drawn to has never fit neatly inside one box.

From food brands to lifestyle ventures, non-profits, municipalities, and service-based businesses, what attracts and connects us is the heart behind it, not the category. The vision. The story. The feeling you want people to walk away with.

That is why our process is always strategy-led.

Because whether we are shaping a brand like HOM, Buff Wax Spot, or Rooster Roasting, or creating visual storytelling for a community-centred project like Wheatland County, the goal is the same: to build something cohesive, confident, and unmistakably yours.

We are here for the brands doing meaningful work and ready for their visuals to reflect the depth of what they actually bring.

If you are building something with heart and substance and you are ready for a brand that feels clear, elevated, and deeply aligned, book a project consultation through the link in bio.

www.chapter35.ca/say-hello

08/17/2026

This is the fear many CEOs don’t always say out loud, and I can see it when I look at other businesses.

The business has grown, the work is stronger, and the team is capable, but the brand still feels like it belongs to an earlier version of the company.

That gap can affect trust, confidence, and conversion. Our intensives are created for businesses ready to close that gap with strategic direction and elevated ex*****on.

If your brand no longer reflects the level you’re operating at, book a consultation. We can sit and go through our Brand Intensives with you.

www.chapter35.ca

Edmonton Brand Studio

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Edmonton, AB

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