05/04/2026
Top three on Google. Zero citations in ChatGPT. That gap is now a measurable business problem.
Most professional firms in Edmonton's downtown core—from the law offices near Churchill Square to the clinics in the Ice District—are still buying SEO that optimizes for a system search engines are quietly retiring.
Rankings are being reweighted around entity recognition—whether your brand is a confirmed node in the Knowledge Graph, with verified Schema.org markup, sameAs references, and structured author signals that RAG pipelines and AI Overviews can actually cite.
Visibility without authority is unsecured debt. It looks fine on the dashboard until the next core update calls the loan.
We just published the full forensic breakdown of what entity authority actually requires and why high-ranking pages are getting skipped by AI retrieval systems.
Read the full technical breakdown in the link in the first comment below. 👇