Jessica Laccetti Communications

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Jessica Laccetti Communications

I can help you tell stories that engage! I'm all about authentic content that converts. A bit of background: while completing my PhD. and Post Doc.

Jessica Laccetti, that's me (!), is an entrepreneur; a wearer of many hats! I love to create engaging content that supports business strategy and goals. I help businesses design and implement digital strategies that are creative AND scalable. in England, I *really* began my career in online communications. My first taste of the power of strategic storytelling came from working with a local (in Le

icester) brick and mortar bookshop that was about to close its doors. I created a blog and I posted pics about the amazing character-filled oldy-world space oozing with literariness. Happy ending, the shop was filled with people and could stay open. I strongly support small and medium size businesses but have worked with government, start-ups, and large global brands. Since 2010, I've had the privilege of sharing my learnings as an adjunct professor at the University of Alberta.

07/05/2024

🔥 Is ChatGPT Really Just "Bu****it"? 🤯

"ChatGPT is Bu****it" by Michael Townsen Hicks, James Humphries, and Joe Slater is the paper the AI community has been waiting for! 📚

While the hype around large language models (LLMs) like ChatGPT is real, this paper dives into their intrinsic biases and limitations. 💀💀 Spoiler alert: ChatGPT isn’t a thinking, conscious being. It’s a sophisticated pattern recognizer that mimics human language based on its training data. If that data is biased, the output will be too. 🤖💬

Here’s the ☕️: The term "AI hallucinations" is misleading. ChatGPT doesn't perceive reality, so it can't hallucinate. Instead, the authors argue these inaccuracies are better described as “bullsh*t”, in the sense of being indifferent to the truth. 🧠🔍

💡 Key Insights:

👉🏽 LLMs mainly produce "soft" bullsh*t—text generated without concern for truthfulness.
👉🏽 Misleading metaphors can lead to misguided applications and unrealistic expectations of AI.

💅🏽While LLMs like ChatGPT have their uses, they can't replace human emotion, experience, knowledge, and perception. 🌍❤️

Dive into this thought-provoking paper and join the conversation on the future of AI ethics! https://link.springer.com/article/10.1007/s10676-024-09775-5

****itDetection

06/26/2024

🎉 New Blog Post Alert! 🚀
If you're ready to take your copywriting game to the next level, my latest blog post is for YOU!
🔥 Discover advanced techniques that will transform your content from good to irresistible.

Whether you're crafting web copy, emails, or socials, these tips will help you engage your audience and boost your results. 🌟

👉 Head over to my latest blog post to learn:
✨ Techniques for different platforms
✨ Persuasive writing tweaks that convert
✨ Advanced SEO tactics for better rankings
✨ Data-driven strategies to improve your copy
✨ A/B testing methods for optimization

✍️ Visit https://jesslaccetti.blogspot.com/2024/06/advanced-copywriting-techniques-to.html to read the full post! 💻

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Jessica Laccetti is a freelance writer, web designer & communications consultant. While completing her PhD. in England, Jessica began her career in online communications. She worked with local businesses and government to form strategies to grow their business. Often this meant combining social media and web design elements. Since 2010, Jessica has been sharing her knowledge as an adjunct professor at the University of Alberta and also working with non-profits, emerging business groups, tourism/recreational organizations, technology/startup companies & all levels of government to help share their unique stories and develop their online presence & reach.