Inspired Method Digital Marketing & Business Coaching

09/30/2026

Rolls-Royce could sell far more cars. They deliberately don't.

Instead, they pour everything into the customers they already have. Premium brands do this all the time.

Home service businesses can too. Most furnace installs end with an invoice and silence. But add a check-in call, a fall tune-up reminder, a maintenance plan, and a referral ask, and that one job becomes years of work and a few happy neighbours calling you.

Same customer. Far more value.

It's the big idea behind the book I'm launching soon. Stay tuned.

What's one thing you do after the job that keeps customers coming back?

09/30/2026

We have long believed that investing in people is how a city grows.

Whether your path was university, the trades, a college program, adult learning, or a teacher who changed your direction, education has likely played a role in the person and career you have built here.

What Edmonton school, program, teacher, or campus made a difference in your life?

09/30/2026

Stop discounting your prices!

Cartier, the luxury watch brand, spent nearly half a billion euros buying back its own watches just to avoid selling them cheaply. Lowering your price doesn't just cut your profit; it teaches customers what your work is really worth.

Know your value and protect your margins!

09/29/2026

Before you can charge premium prices, you have to earn the right to.

09/29/2026

According to official records in 2025, there are over 30,000 businesses in Edmonton. Small businesses roughly make up 94 - 97% of all Edmonton businesses. Small businesses are defined by the province of Alberta as having 1 to 49 employees.

09/29/2026

Innovation really can change the world! Learn how a Japanese ceramics company in 1917 understood the future enough to reinvent their entire business category!

09/28/2026

You've used every one of these companies this week. You probably can't name half of them.

These are the businesses quietly running Edmonton behind the scenes. The one that powers your home. The one that built the tower you work in. The one that washed the sheets in your hospital room. Nobody talks about them, and the whole city would stop without them.

Here's the lesson for your own business. You don't need to be famous to be essential. Being the one everyone quietly depends on is its own kind of empire.

Which one surprised you? Swipe through.

09/28/2026

Nobody copies the average guy. They copy the best one.
So when a competitor steals your stuff, take it as a compliment

09/28/2026

You absolutely, positively cannot be everything to everybody. But you can be everything to some.

09/26/2026