ZGM Modern Marketing Partners

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ZGM Modern Marketing Partners We deliver work that works and treat our clients like partners by finding the right balance of humanity and technology to tell their stories.

ZGM respectfully acknowledges that it is located in Treaty 6 and 7 territories, the traditional lands of First Nations and Métis people.

If you know what makes content stand out and are looking for a place where your ideas can shine, we’re looking for a Con...
07/17/2026

If you know what makes content stand out and are looking for a place where your ideas can shine, we’re looking for a Content Lead to bring strategy, storytelling, and creativity together.

Join us in Calgary or Edmonton. Apply here: https://zgmemployees.bamboohr.com/careers/181

Calgary isn't just one colour. It's 333 days of sunshine yellow, Bow River blue, wild rose pink, and everything in betwe...
07/13/2026

Calgary isn't just one colour. It's 333 days of sunshine yellow, Bow River blue, wild rose pink, and everything in between. Working with Tourism Calgary, we made Toronto a little more colourful for the day and brought Calgary's colours to life with an immersive activation at Sankofa Square. Torontonians experienced a taste of the Blue Sky City with complimentary coffee from Calgary's own Monogram Coffee, a spin-to-win with Calgary-themed giveaways, and the opportunity for attendees to be white-hatted and become an honorary Calgarian.

We were grateful to have worked with a rockstar team to bring this to life: our incredible clients at Tourism Calgary, and the talented teams at Behaviour Inc and Sankofa Square.

To dig into the strategy behind the experience, Sarah Fernandes shares six lessons from bringing Calgary Colours to one of Canada’s most competitive creative activation markets. Read the full story here: https://blog.zgm.ca/6-lessons-learned-in-the-6

Toronto is not exactly short on things trying to get your attention.Pop-ups. Street teams. Oversized props. QR codes on ...
07/09/2026

Toronto is not exactly short on things trying to get your attention.

Pop-ups. Street teams. Oversized props. QR codes on QR codes. Probably a QR code mascot holding another QR code. Honestly, we’d believe it.

So when we brought Tourism Calgary’s Calgary Colours activation to the city, the goal wasn’t just to show up. It was to create something people would actually stop for, step into, and remember.

In her latest blog, Sarah Fernandes, ZGM copywriter and one of the creatives behind the activation, shares six lessons from bringing a little Calgary warmth to one of Canada’s most competitive creative markets.

Read the full blog here: https://blog.zgm.ca/6-lessons-learned-in-the-6

07/04/2026

A district with this much going on needed a website that could keep up.

Anchored by Art Gallery of Alberta, Winspear Centre, and Citadel Theatre, Arts District Edmonton brings together some of Edmonton’s biggest cultural institutions. We built a digital home that feels less like a directory and more like an invitation.

One place to explore the art, music, theatre, and events bringing Edmonton’s cultural core to life. With rich imagery, intuitive wayfinding, and community-driven content, the site gives the district the digital front door it deserves.

Take a look around the new Arts District Edmonton site at the link: https://www.artsdistrictyeg.com/

Home to some of the city's biggest cultural organizations, the Arts District Edmonton needed a bold and unified brand th...
07/03/2026

Home to some of the city's biggest cultural organizations, the Arts District Edmonton needed a bold and unified brand that could hold its own.

The goal was to capture the spirit of the Winspear Centre, Art Gallery of Alberta, and Citadel Theatre - create a stronger sense of place, and help the district stand apart as its own creative attraction.

Supported by the City of Edmonton - Local Government, we created a new contemporary identity that will help Arts District Edmonton show up like the flagship creative destination it is: connected, confident, and unmistakably Edmonton.

05/13/2026

After nearly 7 years of building and growing Wolf Willow with WestCreek Developments, we saw an opportunity to evolve the brand in a way that felt unexpected for the category.

With the Bow River, endless pathways, and wilderness right outside your door, the concept was clear: living in Wolf Willow brings out your wild side. And in a market where community ads tend to follow the same familiar approach, playing it safe just didn’t feel right.

So we leaned all the way in by reimagining residents as wolves. 🐺 Playful, adventurous, and just a little feral. The result was a kooky campaign that helped Wolf Willow cut through the noise, while highlighting the outdoor recreation-loving lifestyle that makes this neighbourhood so appealing.

05/01/2026

When you get two free months of electricity, you feel a certain kind of free. Like rekindling your old rock band in the garage kind of free.

Always a pleasure building on this campaign with Direct Energy Canada, alongside our awesome partners Strange Brew Creative and Joe Media Group. Big thanks to our clients for continuing to trust us with such fun creative work.

Four ACE Awards. Twelve distinctions. Six incredible clients.Hardware well earned at the ACE - Advertising Club of Edmon...
04/27/2026

Four ACE Awards. Twelve distinctions. Six incredible clients.

Hardware well earned at the ACE - Advertising Club of Edmonton ACE Awards.

Grateful to see the work recognized across so many teams, and to be part of an industry that keeps raising the bar.

04/24/2026

We’re taking a little trip down memory lane to a campaign we created for Direct Energy Canada to support their sponsorship of Calgary Wild FC, part of Canada’s first professional women’s soccer league.

With Cooper & O'Hara Photography behind the lens, we captured the Wild’s athletes front and centre, while championing both brands in this visually stunning campaign.
The Calgary Wild FC kick off their first home game at McMahon Stadium tomorrow. Join the action and cheer them on as they launch into their 2026 season.

Address

11150 Jasper Avenue NW #850
Edmonton, AB
T5K0C7

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+17804280411

Website

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