The MARK Consulting & Marketing

09/05/2026

🚗💬 Straight from the GM’s Desk

We get this question a lot:
“It’s just a small chip, does it really matter right now?”
According to Ken Franczek,
our GM yes. Every single time.
“The best time to fix a windshield chip is the day you get it.” He’s the GM, so we’re contractually obligated to agree with him. But here’s the thing: he’s also right.

A chip the size of a coin doesn’t stay that size. Temperature swings, road vibration, and that one pothole you didn’t see coming can turn a quick 30-minute repair into a full windshield replacement and a much bigger bill. Catching it early usually means:

✅ Faster repair
(often same-day)
✅ Lower cost than a full replacement
✅ No compromise to your windshield’s structural integrity
✅ One less thing to think about before winter hits
Whether it’s your daily driver or your entire fleet, our techs across BC, Alberta, and Saskatchewan are ready to take a look no appointment drama, no guilt trips, just straight answers and solid glass work.

🗓️
“The best time to fix a windshield chip is the day you get it.”
— Ken Franczek
General Manager

your clear choice for all your glass needs.
💻 https://CrystalGlass.ca
📲310-Glass
📍51 locations throughout &
🚘🏠🏢

06/21/2026

Your niche isn't too small.

You're just not embarrassing enough yet.

I'll say it once and let it sting: every 'my content isn't working' DM has the same root cause.
It's never the algorithm.
It's never the niche being too narrow or too local.
It's that the person posting still sounds like they're applying for a job instead of starting a conversation.

I've spent 16+ years in combat sports and the last 13 in digital marketing for clients who write checks based on results, not guesswork.

And the accounts that win aren't the ones with the cleanest strategy decks.
They're run by people willing to say the thing the polished version of themselves would never say.

You're not protecting your 'professional image.'
You're protecting yourself from being seen. Your audience can feel the difference. Safe gets scrolled past in 0.4 seconds.

Viral isn't luck; it's someone deciding the comfortable version of their message wasn't worth posting anymore. So, before you ask why your reach is flat, ask yourself something harder: when's the last time something you posted actually sounded like you, opinions and all?

That's the gap. Close it, or I'll close it for you.
— Mark Pavelich, President
The Mark Consulting & Marketing.
💻 https://TheMarkConsulting.com

12/19/2025

There are businesses you shop at… and then there are businesses you believe in.
MeatHead Inc. is the second kind.

This is what happens when passion, family, and community come together under one roof.

A true Edmonton original, family owned and operated, built on relationships, not shortcuts.
Every cut of beef, every piece of chicken, pork, seafood — it’s all chosen with intention. Quality isn’t a slogan here, it’s the standard.
And the love for local? That runs deep. Meat Head doesn’t just support Edmonton — they showcase it. Walk through the shop and you’ll find locally made sauces, seasonings, and products from fellow small businesses who care just as much as they do.

When you shop there, you’re not just feeding your family — you’re supporting dozens of local families at the same time.

That’s why they’ve earned ⭐⭐⭐⭐⭐ across the board.
People feel the difference.
They taste it.
They come back for it.

This place is about pride in craft, respect for customers, and staying true to what matters. No corporate fluff. No cutting corners. Just real food, real people, and real community.

If you haven’t been yet, this is your sign.
Come visit:
📍 MeatHead Inc
7664 156 Street NW, Edmonton

🕒 Hours:
Monday–Saturday: 11am–6pm
Sunday: 11am–5pm
Support local. Eat better. Feel good about where your food comes from.
❤️🥩

http://meatheadinc.ca

Owner Mr. Ken Franczek

07/10/2025

06/16/2025

TOM GOODCHILD
Memorial Golf Tournament
THURSDAY, JUNE 26, 2025
Millwoods Golf Course, Edmonton

Kick off the day with a delicious breakfast, followed by a round of golf at the scenic Millwoods Golf Course in Edmonton. Enjoy drinks and a gourmet dinner, culminating in a lively auction. This event is not just a celebration of Tom Goodchild’s legacy but also an opportunity to support a great cause.

As a proud sponsor of the Tom Goodchild Memorial Golf Tournament, we’re honoured to support a cause that builds brighter futures.
Investing in skilled trades means investing in strong communities, and we’re all in. Just 10 days to go, watch the video below to learn more.

💻 https://sawmill.ca/golf/

👉🏻 Crystal Glass
👉🏻 PCL Construction

💻 https://CrystalGlass.ca
👉🏻 Ken Franczek
General Manager

03/27/2025

X Is Coming for TikTok
— And You Better Pay Attention

X just launched a React with Video feature.

No more hiding behind text—now you can reply to any post with a full-blown video reaction. Your face, your voice, your opinion—front and center.

They’re not stopping there.
A new green screen-style effect is in the works too, letting you overlay yourself right on top of the content you’re reacting to. Think TikTok vibes but tailored for X. It’s built to be frictionless, fast, and in your face.

Why? Because X isn’t just “adding features”—they’re going all-in on video. They’ve declared themselves a video-firstplatform. What does that actually mean? It means they’re tired of being just a text feed.

They’re aiming to be the everything app: part social, part news, part Netflix, part chaos.

Video views on X are already up 40% year over year. That’s not a trend—that’s a signal. A loud one.

Here’s the reality: the algorithm is leaning into video.

The platform is pushing creators to show up on camera. If you’re still hiding behind text and images, you’re not just missing out—you’re getting left behind.

This isn’t just an update.
This is a shift in how content is consumed, how conversations happen, and how you build a brand. Fast reactions. Big opinions. Real connection.
Adapt or get left in the dust.

— Mark Pavelich

💻 https://TheMarkConsulting.com

03/13/2025

How to Leverage TikTok’s Tentpole Strategy for Maximum Brand Impact
TikTok’s new research with Magna highlights how brands can maximize “tentpole” events—big moments like the Olympics, Valentine’s Day, or product launches—by tapping into trends and audience engagement.

Unlike traditional platforms, TikTok is interactive. As they put it:

“On TikTok, people don’t just watch moments – they shape them.”
Here’s how brands can take advantage:

✅ Start Early
Trends build weeks before an event. Get ahead of the curve.

✅ Encourage UGC
Challenges, duets, and remixes drive massive engagement.

✅ Partner with Creators
Influencers make your content feel organic, not forced.

✅ Leverage TikTok Shopping
Seamless in-app purchases turn views into sales.

✅ Keep It Going Conversations don’t end when the event does. Keep the hype alive.

Traditional ads don’t cut it anymore. Brands need to join the moment, not just advertise around it. Want to make TikTok work for you? The Mark Consulting & Marketing can help.

Let’s talk.

— Mark Pavelich CEO

💻 https://TheMarkConsulting.com
📧[email protected]

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