Hard Money Marketing

08/31/2026

Edmonton business owners: where are your next 10, 20 or 30 prospects coming from?

Not eventually.

Next month.

If I asked you right now where your next month of business is coming from, could you give me a predictable answer?

Referrals are great. Networking works. Repeat customers are valuable.

But if you want to grow, there should also be a system actively putting your business in front of people who need what you sell.

That's what we're building at HM Marketing.

Depending on your business, market and goals, that strategy could include:
• Lead-generation campaigns: Start creating opportunities now by putting a specific offer in front of a targeted audience. Campaigns can begin generating data and leads as soon as they're launched and optimized.
• Google Ads: Capture people already searching for your services. Unlike waiting for organic rankings to develop, paid search can begin creating visibility as soon as campaigns are live.
• SEO + Local SEO: Build your long-term Google visibility for the services and communities you actually want more business from. Think months, not days. Early movement can happen sooner, but meaningful organic growth typically builds over 3–6+ months and compounds over time.
• Google Business Profile: Strengthen your local presence and give Google better information about your services, relevance and location. Improvements can begin quickly, while stronger local visibility develops over time.
• Website + Landing Pages: Don't just create traffic. Give that traffic somewhere designed to turn visitors into calls, inquiries and appointments.
• CRM + Follow-Up Automation: A lead isn't worth much if nobody follows up. We can build systems around email, SMS and your sales process so opportunities don't quietly disappear.
• Physical + Local Advertising: Billboards, transit, direct mail and other media can expand awareness and keep your business visible beyond the digital channels your competitors are fighting over.
•
The strategy isn't to sell you every one of these things.

It's to figure out:
How many new opportunities do you need?
Who do they need to come from?
Where can we reach them?
And what combination of marketing gives us the best chance of getting there?

If adding another 10, 20 or 30 qualified prospects each month would make a meaningful difference to your business, I'd like to sit down with you this week.

Tell me what you sell, what a customer is worth and where you want the business to go.
Then we'll start working backwards.

Book a meeting with me here: https://calendar.app.google/nZWhA8ThGgN3CRUw7

JC Bince | HM Marketing Strategic Marketing. Measurable Growth.
7808689076

Learn how Google Calendar helps you stay on top of your plans - at home, at work and everywhere in between.

08/31/2026

SEO is easy to talk about. Watching it work in real time is a lot more exciting.

We're only at the start of Month 2 of an SEO campaign for one of my clients, and we're already starting to see exactly what we built the strategy to accomplish.

Not random traffic.

Not just searches for the company's name.

We're starting to hit the keywords, services, and geographic areas we specifically set out to target.

That's the part I love.

Before starting an SEO campaign, we identify who the business needs to reach, what those people are actually searching for, which services matter most, and which communities we want Google to associate with the business.

Then we build around it.

Website structure.

Services and content.

On-page SEO.

Technical improvements.

Links.

Google Business Profile.

Authority building.

Tracking and continuous optimization.

And then you wait for Google to start connecting the dots.Seeing those targeted searches begin appearing this early tells me we're moving in the right direction.

Month 2 isn't the finish line. It's barely the beginning.

SEO compounds over time, so I'm excited to see what Months 3, 6 and 12 look like as these rankings continue developing.
There's also something satisfying about being able to show clients the actual data.

I can talk all day about SEO.

I can tell you I know how to build websites that rank.

I can tell you we can target specific services and areas.

But I'd rather show you the proof.

The keywords are appearing.

The targeted areas are appearing.

Visibility is growing.

The strategy is starting to work.

That's not blowing smoke about SEO. That's watching the strategy we built begin producing measurable results.

And when we combine that long-term organic growth with lead-generation campaigns that can create opportunities right now, that's where I'm really excited about where HM Marketing is going.

If you're a business owner wondering why your website isn't showing up for the services and areas you actually want more business from, call or text me.

I'll take a look at what you're currently ranking for and show you where the opportunities are.

JC Bince | HM Marketing
Strategic Marketing. Measurable Growth.
780-868-9076

11/27/2025

Edmonton Business Owners, Your Google Business Profile Should Be Bringing You Calls Every Day

If you are not showing up in the top three spots of the Google Map Pack for your industry and city, you are losing customers to competitors who did the work to get there.

Most business owners set up their Google Business Profile once and assume it will just “work.” But Google ranks active, optimized, and locally trusted businesses. If your profile is missing anything, you get pushed down the list and the phone stays quiet.

Here are the most common issues I fix for business owners:

• Verification problems or suspended profiles
• Wrong business categories or missing secondary categories
• Low review count or reviews with no keywords
• Missing service area setup
• Weak descriptions that do not help Google understand the business
• No backlinks pointing to the GMB listing
• No weekly posts or updates
• No photos, videos, or proof of work
• Duplicate listings that drag your ranking down
• No tracking links or website connections
• Inconsistent name, address, and phone details across the internet

My Google Business Profile services include:

• Full profile optimization
• Category and service setup
• Keyword enhanced business description
• Review growth strategy and local review automation
• Weekly posting and content updates
• Photo and media optimization
• Link-building for map ranking
• Fixing verification issues or profile suspensions
• Competitor analysis and ranking plan
• Citation building to strengthen your authority
• Tracking tools so you can see calls, clicks, and direction requests

The Map Pack is one of the most valuable pieces of real estate on Google. If you get into the #1 spot, you become the business people call without even visiting your website...ggghbb

If your competitors are ahead of you, I can show you exactly why and what needs to happen for your business to take over the top positions.

If you want your Google Business Profile to generate calls every day instead of sitting quietly in the background, let’s talk.

JC Bince
Hard Money Marketing
Call or text 587-415-6976
Book a time: https://go.oncehub.com/JCBince

11/27/2025

Edmonton Business Owners, Let’s Talk About Your Website

If you already have a website but it isn’t producing calls, clicks, or booked clients, there is a reason… and it’s usually not what people think.

Most business owners I meet are sitting on websites that look good, but are buried on page 3, 4, or 5 of Google. And when you’re that far back, your competitors in positions #1, #2, and #3 are collecting all the local calls that should be coming to you.

Here’s what we focus on at Hard Money Marketing:

• Fixing websites that Google barely sees
• Improving your ranking for your actual business keywords and city
• Rebuilding pages so they load fast, match search intent, and attract local traffic
• Cleaning up broken SEO from past developers
• Tracking your competitors and building a plan to beat them in search results
• Getting your site, Google Business Profile, and branding working together for more leads

Because a website that does not produce calls is not an asset. It’s a bill.

And December is the best time to fix it so you roll into January with momentum.

For the rest of December, I’m offering a full website and SEO audit for businesses that want to compete properly in their category. If your site is buried, I’ll show you exactly why and what needs to be done to get you moving into the top search results.

If you want 2026 to start with more phone calls, more clicks, and more clients, let’s have a chat.

JC Bince
Hard Money Marketing
Call or text: 587-415-6976
Book a time: https://go.oncehub.com/JCBince

Let’s fix your website now so January hits harder.