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Graf-Martin Communications

Name: Graf-Martin Communications
Address: 40 Church Street West, Elmira, ON, N3B1M7, CA
Telephone: +15193423703
Price range: $

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Graf-Martin Communications

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For nearly 20 years, Graf-Martin has guided mission-led organizations.

Today, as Graf-Martin Advisory Group, we work alongside leaders to navigate strategy, change, and growth—strengthening organizations committed to hope, generosity, and justice. Graf-Martin Communications Inc. is the leading provider of integrated brand strategy, publicity, social media marketing, and strategic marketing communications services to organizations connecting with Canadian Christian audiences coast-to-coast. If you need a well-equipped, experienced, versatile marketing and publicity agency to help your great idea grow, we'd love to connect.

BRAND STRATEGY --- PUBLICITY --- INTEGRATED MARKETING

10/13/2026

How does a non-profit stand out in an era of AI sameness, global instability, and rapid cultural change?

As we look toward 2027, the communication, donor, and cultural landscapes are shifting radically. Staying ahead requires strategic foresight and objective clarity.

On November 5, Ellen Graf-Martin will take the stage at the 26th Annual Charities & Non-Profit Seminar hosted by Volkenant Law Group. She'll be unpacking 5 critical 2027 trends every non-profit and charity leader needs to understand to survive and thrive.

If you are an ED, board member, or senior leader looking to cut through the noise and future-proof your organization’s strategy, this is a room you’ll want to be in.

📍 Vancouver Area

📅 November 5, 2026

🔗 Learn more & register: https://www.linkedin.com/feed/update/urn:li:share:7505377111151415297/

Tag a West Coast colleague or leadership team who should join us!

10/01/2026

How much valuable counter space is "sunken cost" taking up in your organization?

In the video below, Ellen Graf-Martin shares a lesson from a recent makeup audit: throwing out years of accumulated products, choices that no longer worked for her life, and clutter.

The hardest part wasn't letting go of the items. It was facing the sunk costs—the expensive, recommended tools that no longer served a purpose, but stayed on the counter simply because they’d already been paid for.

In non-profit and charitable leadership, operational clutter looks remarkably similar:

- Legacy programs draining team capacity for diminishing returns.
- Accumulated tactics left behind by past strategic shifts.
- The psychological weight of "we've always done it this way."

Strategic stewardship isn't about adding more to a maxed-out team. It’s about having the objective clarity to clear the counter, eliminate operational debt, and focus on what actually moves your mission forward.

🎥 Watch Ellen’s full reflection below.

What’s taking up unnecessary "counter space" in your organization this season?

09/30/2026

Most organizational crises don’t hit on a quiet Tuesday morning. They tend to strike at 4:30 PM on the Friday before a long weekend. Is your organization ready to respond?

As a proud partner of Kentro Christian Network, our team is host-leading a practical, hands-on workshop to help values-driven leaders navigate high-stakes situations with wisdom and clarity.

In this webinar, you will learn:

1. How to define a true crisis vs. an everyday issue

2. What a wise, faith-aligned response looks like under pressure

3. How to build and use a Crisis Communications Playbook to protect your mission

Event Details:

📅 Date: November 17

🕐 Time: 1:00 PM – 2:00 PM EST

🎟️ Cost: FREE for Kentro members ($15 for non-members)

Don't wait until a crisis hits to start planning. We hope you'll join us!

🔗 Register here: https://kentronetwork.ca/event/kentro-webinar-when-crisis-hits-be-prepared-to-respond-with-clarity-integrity-and-courage/

09/24/2026

What a privilege to join the Christian Education Benefit Solutions team as they celebrated the opening of their new Canadian office in Edmonton, AB! We're grateful for the chance to work alongside people so invested in the Christian education community across Canada.

Thank you, Kim Mortimer and TheSnapHappy Photographer, for the great 📸

09/14/2026

Most communications plans don't fail because of a lack of ambition; they fail because of operational overload.

A Living Communications Plan acts as an operational filter to help leadership decide what not to do.

Building a Sustainable Filter:

💡 Start with WHY: Anchor everything in core purpose rather than jumping straight to tactics. When you start with WHAT, plans get bloated.
💡 Pass ideas through the 5 Layers: Strategic Objective ➡️ Marketing Objective ➡️ Audience ➡️ Strategy ➡️Three Priorities.
💡 Don't build it alone: Governance friction happens when leadership builds strategy in isolation. Involving your implementation team early sets realistic capacity expectations and ensures smooth ex*****on.

Download your Living Communications Plan Template here: https://bit.ly/4j3cBl6

09/08/2026

Canadian church leaders face unprecedented demand for care. They are navigating rising anxiety, addiction, and unprocessed trauma with stretched-thin teams.

Celebrate Recovery Canada knew they needed to shift how church leaders perceived their ministry, from an "addictions program" to a capacity-multiplying discipleship tool for all of life's hurts, habits, and hang-ups.

Through authentic storytelling video production, a centralized pastoral landing page, targeted bilingual e-blasts, and a 12-month content roadmap, Graf-Martin helped CR connect directly with over 10,000 leaders.

The result? A 50% combined email open rate, a 60% open rate in the Francophone market, and a cohesive brand message across web, SEO, and social.

Grateful for Deb Jones and the Celebrate Recovery Canada team as they equip leaders across the country!

09/02/2026

Extending genuine hospitality starts online!

Before a searching family ever walks into a church, they evaluate the ministry online. If that digital experience is confusing or outdated, connection stops before it even begins.

Graf-Martin was proud to partner with Credit Union to create a practical digital hospitality roadmap for local congregations.

Key takeaways from the guide include:
💡 Removing navigation friction so key information is easy to find
💡 Reducing newcomer anxiety with clear details on parking, childcare, and service flow
💡 Ensuring digital channels accurately reflect the warmth and heart of the congregation

Read the full feature on Kindred Credit Union's blog: https://blog.kindredcu.com/unlocking-your-churchs-digital-front-door-a-practical-guide-to-digital-hospitality

08/31/2026

New role. New team. And probably a long list of things you’re already thinking about changing.

But before you start fixing, adding or replacing what’s already there, it’s worth taking some time to understand why it’s there in the first place.

Not everything you inherit is broken. And not everything needs to stay.

Be curious before critical. Informed before decisive.

Our latest blog looks at how leaders can take stock of their communications, figure out what’s working (and what isn’t), protect their team’s capacity and make changes that actually stick.

📖 Worth a read:
New to Leadership? Build Your Filter Before You Build a Plan

Address

40 Church Street West
Elmira, ON
N3B1M7

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+15193423703

Website

http://www.grafmartin.com/

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