10/08/2026
The Women Behind Bold: Sam 🖤
If you know me, you know Bold.
But what you might not know is just how much of me exists inside this business.
Bold Promotions has never just been a job. It’s been one of the biggest parts of my life, something I’ve built, fought for, stressed over, cried over, celebrated and probably talked about way too much. 😂
Being an entrepreneur is funny. From the outside, people see the business, the growth and the successes.
Behind it is a woman who has questioned herself a thousand times, made mistakes, taken some pretty big risks and had days where she had absolutely no idea what she was doing.
But she kept going.
And somewhere along the way, Bold grew.
We became more than one location. We built incredible teams in Fort St. John and Dawson Creek. We built relationships with customers who became friends. We’ve been part of our communities and helped other businesses bring their ideas to life.
I’m incredibly proud of that.
But I think somewhere in all the building, leading, and constantly chasing the next thing, I forgot something:
I really love what I do.
I love to create, challenge myself, and grow what I have built. I am always excited about what’s next.
So, who is Sam?
She’s a traveller. She’s adventurous. She’s figuring herself out.
But she’s also an entrepreneur.
A dreamer.
A risk taker.
A leader who is still learning every single day.
And the first woman behind Bold.
