The Details Design

01/22/2026

Today is the day! kicks off tonight in Fredericton. The Details is a presenting sponsor and had a lot fun creating this year’s look. Which show are you looking forward to? ❄️

12/09/2025

The New Brunswick Teachers' Federation (NBTF / FENB) plays a vital role in supporting teachers across the province. We partnered with NBTF to refresh their visual identity—modernizing the logo, colour palette, and graphic system while preserving their brand equity and long-standing icon. The new brand is confident, cohesive, and equips the organization with stronger tools to advocate for New Brunswick’s educators.

12/01/2025

Brunswick Credit Union offers honest financial advice to new Canadians, helping them navigate everything from everyday banking to buying a home. Earlier this year, they wanted to promote their newcomer banking services. Our team created their Arrive and Thrive campaign, including creative strategy, copywriting, photography, art direction, and design. Our friends at Panoply Media Innovation created a media strategy that outperformed and helped drive traffic to their website. We’re proud to partner with organizations that are committed to making a meaningful difference.

11/21/2025

11/13/2025

Each year, we create a fresh look for our friends at Shivering Songs. This year’s concept features portraits of festival-goers wrapped tightly in their winter gear paired with bold colour palettes. The design is a reminder that even in the coldest months, Shivering Songs brings people together to share something warm & bright. Shivering Songs is happening January 22-25, 2026. Get your tickets and passes now! 🎫❄️

10/02/2025

Last year, we had the opportunity to partner with the UMNB / Union of the Municipalities of NB / Union des municipalités du N.-B. to refresh their visual brand identity. UMNB works with municipalities across the province to collaborate, advocate, and build strong, sustainable communities. We love working with purpose-driven organizations to help elevate their important work in the province with design and strategy. Thank you, UMNB!

09/12/2025

Thank you to everyone who came out last night to the official opening of our new office! 🎉

06/02/2025

Happy June! The sun is finally out, and York Street looks particularly majestic this morning. 🍃

05/08/2025

For St. Thomas University 2024/25 brand assets, we created the “STU-niverse”—an illustrative expression of their inclusive, supportive campus experience. STU is known for its excellence in liberal arts education, and we love working with them year after year to help their vision come to life. 💚💛🌟
Photography: Bang-On Photography
Videography: Brock Jorgy Media
Media Strategy: Panoply Media Innovation

04/22/2025

As YFC Fredericton International Airport expands its destination network, the need to amplify its services grows. The 2025 brand awareness campaign was designed to strengthen YFC’s identity and build a deeper connection with regional travellers, positioning the airport as New Brunswick’s travel hub. The Details led the creative strategy, messaging, and ex*****on, launching the campaign across digital, video, and print. ✈️

Go Anywhere positions YFC as a gateway to the world, from Fredericton.

Video/Photography Production: Uproar Productions
Media Strategy: Panoply Media Innovation

03/08/2025

Today, we celebrate the incredible women who inspire, challenge and empower. Let’s continue to support each other, not just today, but every day. Happy International Women's Day. 💕

03/05/2025

Fredericton has long been known for its thriving knowledge economy and as a launchpad for tech startups. Building on a strong history of innovation, the city set out to position itself as the ideal destination for new investment. Introducing, the Knowledge Capital.

City of Fredericton Government