The Business Growth Guys

10/01/2024

P&G needed something to save Old Spice from extinction. This is the ad that did it.

Stephen and Matthew examine how P&G revived one of their dying brands.For more information:www.stickysalesstories.comSTEPHEN SEMPLE - Business Growth GuysW...

06/24/2024

This one-day course is for anyone who sells what they think is a complicated or difficult-to-explain service offering.

You know how your business works intimately and completely.
You know beyond a shadow of a doubt that people would benefit from it.

You know what you do will change people’s lives.

But you just can’t seem to explain it in a way that other people understand it.

Simon Sinek said, “People don’t buy what you do. They buy why you do it.”

The professionals that take this class will leave knowing:

- Why you don’t need to educate your customer
- How to bond emotionally with the customer before meeting them
- How to be entertaining without giving up your professionalism
- How to differentiate yourself from your competition
- The science behind how trust works emotionally
- How to put what you learned and created into use right away

Are you an Insurance Agent, Investment Advisor, Accountant, Lawyer, Doctor, Medical practitioner, or B2B Service provider?

Are you not on this list, but do you know that you have the same problem explaining your services to potential customers in a way that resonates with their needs?

Spend one day at Wizard Academy for a workshop that will change how you message and talk to customers.

How to Market Professional Services - Tuesday, October 8th.

How to Market Professional Services This one day course is for anyone who sells what they think is a complicated or hard to explain service offering. You know how your business works intimately and completely. You know beyond a shadow of a doubt that people would benefit from it. You know what you d...

04/10/2024

Materials for Stephen Semple's workshop next week. Book Stephen to speak at your next event, he'll leave the audience craving more.

07/05/2023

This week's podcast is about making ice!

L.A.? Really, the Zamboni was invented in L.A.? Not Canada? Listen and learn.

05/10/2023

WOW, Episode 100!! Please give it a listen!

Does how you answer your phone effect your brand? Do you care how people feel about your company? Of! Course! You! Do!

03/29/2023

Listen to the story of the Mother of Franchising on this week's podcast episode.

You haven't heard of her, but you should have. The woman who gave birth to franchising, Martha Harper.

03/22/2023

Remember Liquid Paper? Listen to how this Empire came to be on this week's podcast!

How a liquid miracle came to be. Painting over mistakes instead of erasing them by finding solutions from other businesses.

03/01/2023

Go behind the scenes of the podcast!

We uncovered why Stephen started The Empire Builders Podcast. Listen in... he is very open.

02/22/2023

Hope you enjoy this week's podcast episode!

McKee Bakery championed individually wrapped snacks. Come on, you know who they are.

02/16/2023

Thanks for listening!!!

Thank you to all of our listeners. We are just getting warmed up.

02/15/2023

What would have high school been without MTV?

MTV - Monkey to Mogul to the birth of a new Music Medium.

01/25/2023

"Smoke Break," anyone? Amazing how a small observation of human behavior leads to a vast empire on this week's podcast. Listen in on your favorite podcast app.

Buckle in for marketing overload. American To***co Company, wow. Now we need a smoke break.

***co