Bockmaster Creative - Brand Strategy + Design

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Glencoe, ON
Bockmaster Creative - Brand Strategy + Design

Crafting thoughtful brand and website experiences that inspire and endure.

12/23/2020

You saw a sneak peek of the first logo concept for , now here's a look at a handful of illustrations I created to accompany it.

Because they make children's toys and decor, I knew I wanted to bring a playful element into their brand identity. These custom illustrations give so much flexibility and versatility, while staying consistent and true to the brand across all platforms. Combined with other elements from the suite, these icons will be perfect on social posts, highlight covers, packaging, and more!

12/22/2020

The holiday season is SO busy for small business owners, but don't forget to take care of yourself! These are the non-negotiables on my new daily to do list.

I work with on her publications and I wind up learning so much reading her content while I design. She talks about her non-negotiables of every single day, and I decided to give it a go. I can tell you that it's only a couple hours into the day and I already feel more inspired and productive! Taking care of yourself is the best way to stay on your game as a business owner, mother, and overall as a human being.

What are your daily non-negotiables? 👇🏻

12/21/2020

Sneak peek at the first concept for 's new brand identity!

Sometimes it's a slam dunk right off the bat, and the client comes back with no revisions! But sometimes it takes some collaboration for us to land on the final. After all, you know your business best!

That's why every brand package includes 2 rounds of refinement where we discuss what's working and where there's room for improvement. Excited to see where we land on this!

12/07/2020

A little motivation for your Monday work day 💪🏻

Growing your small business isn't going to be easy. If it were, everyone would be doing it! Just keep going.

Tag a friend who needs some small business motivation today, and save this as a reminder to your future self. We're in this together!

11/18/2020

I shared the process of creating a custom wordmark in my stories over the weekend. Here is a look at where I landed!

A font is not a logo. And a logo should not be a font! I will often start out with a font for an overall direction, but I always spend the time to tweak, modify, and rework the letterforms to create a versatile wordmark that is unique to the brand.

Why not just find a font you like and type out your business name? Modifying characters adds to the memorability of the wordmark, and differentiates your brand from others. If you simply choose a font for your logo, what's stopping anyone else from doing the same? If a bunch of businesses start popping up with similar looking word marks, you get lost. Check out the last slide for an example.

A customized wordmark is unique to you, helps you stand out against your competitors, and speak directly to your audience!

11/16/2020

Is a thing? Either way, here's my face.

The powers that be say that posts showing the human behind the brand help establish meaningful connections with your people... It's just so easy to keep pushing it off for another day when your hair game is on point or you've got a cute new sweater to show off.

Since clean hair, makeup, and getting dressed rarely happen on the same day anymore, here's a photo from my last branding shoot with the amazing .photography

Have a great start to the week! Post a photo of your face today! 💪🏻

11/14/2020

This is a brand identity at work 👆

Every opportunity to interact with the customer is:
✨ branded
✨ thoughtful
✨ exciting
✨ consistent
✨ professional
✨ cohesive

Details make the difference! When every point of interaction with your customers is thoughtful and consistently branded, your messaging comes through louder and clearer.

If you're ready to invest in a strategic and long-lasting brand identity, I'm booking into January — Let's chat!

11/12/2020

If you've been thinking about your branding and website and want to start the new year fresh, I'm now booking into January!

But there is one way to get booked in sooner! Check out my last post for a giveaway I'm doing with to offer one small business owner a complete rebrand!

11/09/2020

✨ REBRAND GIVEAWAY ✨

I’m so excited to announce that I’m partnering with for a giveaway to offer a small business owner a total REBRAND!

This giveaway is perfect for business owners whose brand, photography, and social media presence is in need of a boost to help reach their ideal audience

OR

New business owners who want to hit the ground running with a striking and cohesive brand!

Swipe to see what’s included, and when you’re ready, follow both:

And head to the link in my bio to submit your application!

*Giveaway will run until November 20th and the winner will be selected by November 23rd. The branding process will take place during the month of December 2020 and photography + social media consult will be completed in January 2021.

*This giveaway is no way sponsored, endorsed or administered by the Instagram corporation. By entering, entrants confirm they are 18+ years of age, release IG of responsibility and agree to IG’s terms of use. Open to everyone. Must be local to London, Ontario or willing to travel to London for head shots.

10/30/2020

It’s been a while, but I’m back at my mini series with a little tip to help you improve your website’s usability and SEO, and (consciously or subconsciously) gain your audience’s trust.

A favicon.

Okay let’s back up a bit, because you might be asking “What on earth is a favicon?” and you’re not alone. I get puzzled faces often when the topic comes up. Allow me to clear it up for you. A favicon is the symbol or icon you see next to a website’s title in the browser window. It also appears in a list of bookmarks, history, and search bar recommendations (➡️ swipe for examples).

While favicons don’t have a direct impact on SEO (search engine optimization), they DO affect the usability of your site... and usability affects your SEO! To put it in perspective: favicons make it easier for people to browse your site. In a window with many tabs open (I know I’m not the only one!), they help users locate your site. They do the same thing in a list of bookmarks, history, or search bar recommendations. When people can more easily identify and spend time on your website, they are more likely to do it! And search engines favour sites that people actually use.

Have I convinced you? Good! Now how do we go about correcting that missing favicon? That’s where your brand identity comes in. My brand package includes a collection of submarks that you can select a favicon from! Because they display at only 16x16px, you’ll want to choose one that is simple like a monogram or symbol. Avoid anything complex or with text as it won’t be legible at this size. Upload it in your site’s settings and you’ve made a great step towards improving your sites usability and SEO!

Did you read this far? Thank you 🙏🏻 For more tips, check out my blog (link in bio).

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Glencoe, ON

Website

http://bockmaster.com/

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