http://rezilyentdigitaldesign.ca/

re'zilyent digital + design, Guelph, ON (2026)

04/23/2026

Florabelle ❀ Brand Strategy | Visual Identity | Website Design

This was such a good time.

My girl Luce is evolving her biz. Formally known as "Fit&Eats", she no longer felt that this name was comprehensive of the services she was / is looking to offer; or what she stands for.

A line that stands out for me from her brand strategy was: "I put the effort into my own care so that I can put the same effort into your post-partum care."

What started as a personal necessity to pick herself up after her pregnancy and birth experiences, became a passion. A passion that grew beyond *just* nutrition / fitness coaching, and one that honours mothers in their individual journies.

So, she came to me without a business name, and we got to work. We started with some brainstorming activities that led to "Florabelle"; a name that combines femininity and strength ("Flora" also being her daughters name 🥹). From there, we built the pieces of her brands' foundation: the story, architecture, statements, voice, personas and competitive analysis.

The selected moodboard was titled "I'm a cool mom" and I think this identity captures JUST that; Lucy is the coolest. The board was instilled with energy, edginess, vibrant colours, movement-focused imagery and an overall vibe that isn't often seen in the "wellness" space. That "peritwinkle" blue 😍

The logo design(s) embody Florabelle: blending femininity + softness, with strength, confidence and empowerment. We see this as the script blends with the bold, serif-text, suggesting that YES GIRLFRIENDS: we can be both STRONG and feminine.

Anywho, I'm absolutely obsessed. Our next step is the website, and it's going to be the kewlest.

Thank you, Lucy, for your trust. You're a powerhouse!

xo
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04/01/2026

These little ads of mine for the stellar crew at are a finalist in the 's National Awards for Housing Excellence (category: best print ad). 🥹

These were a team thought-project; we looked to visually, and simplistically, represent the principles, importance and benefits of a high-performance home. The Frontiers crew are doing B I G things in this arena, and to be a little fly on their marketing wall is something I'm incredibly proud of, and grateful for. They're my boys, blue!

The process of designing these was also my first introduction to working with Generative AI in using 🤘 I don't have too much exposure to this (yet), BUT based on how fun + impactful these were, I'm excited to learn more. And don't get me wrong, there's still a lot of *design* and fine-tuning to be done, even when using such a wild tool.

Woo! HOW RAD IS THIS!
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03/25/2026

A spring - f r e s h - website to complement the brand - r e f r e s h -.

We spent some good time on the prep for this one; ensuring the content and the main nav aligned with their brand architecture, voice + target audience(s). The priority was ensuring it felt incredibly intuitive to find what you're looking for, because there is such a variance in ages within their audiences.

That planning, combined with a beautiful brand, led to a pretty stellar site. 🤟🏻
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03/23/2026

Wilder Concepts Inc. 𖣂 Brand Strategy | Visual Identity | Website Design

Officially launched, officially v i b i n g.

The team approached me with the goal of revamping their brand to better evoke a *premium* feeling. But, their ask wasn't all that "simple". They've been in the game for over 30 years, so while they were looking to draw the eyes of a high-end clientele, they never want to forget their roots (or the people that got them here).

We worked through a full brand strategy where we (re)defined their story, brand architecture, brand statements, brand voice, ALL audience personas and reviewed their current (and extensive) competitive landscape.

With those pieces in place, we chose to keep their "Wilder Orange" in the palette and maintain their inclusive + accessible language (on their marketing materials); but broaden their identity with a sophisticated font, clean, editorial-style imagery / design elements, and a broader, moodier palette (wood tones, deep greens, golds).

Their brand promise: "Where Dream Concepts become Dream Realities." So at the primary logo's heart, is just that. A diagonal line references the before/after sequence: concept versus reality.

The Samara / Maple Seeds always come in pairs (two wings surrounding the seed), referencing the partnership between the two owners and symbolizing new beginnings. They combine to form a White Birch tree (subtly), which is a tree native to the Guelph area.

I'm so incredibly proud of this one! And so excited to see what the Wilder team does with it. ☀️

xo
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03/18/2026

A 4-minute yap fest because I should really just do these as podcasts. AND, who cares about the algorithm okay????

I'll always be real on here, and this is me finally giving myself a little bit of a breath. Something I didn't mention in this *documentary* is that I am also in a state of constant comparison and overwhelm with everything I'm "not" doing. I don't want to compare, I want to relish in MY work and MY vibe. I'm so incredibly proud, and grateful; I want those feelings to win.

I'm talking to you as much as I'm talking to myself here, and I'm both terrified & excited to see how this helps my little biz (and me!).

Anywho, listen at your leisure. I'll hopefully be showing up a little bit more as I give myself back some of that space.

"I'm right on time."

xo
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03/02/2026

HOW ABOUT THAT FEBRUARY!?!? ☀️

It's been a while since I've done one of these, but as we close out the *lowest* month of the year, I figured it was just about time.

Okay SO, the past few weeks have been filled with loss, grief, and some painful family health-related news that knocked me off my feet (emotionally). But while the outlook is uncertain, and while I am TERRIBLE at this, I am doing my best to take a breath... or two. How do I do that?

I'm really not good at feeling out of control, so I am trying to find the things I *am* in control of and make myself a home there, for now. That, of course, is my business, working with some kewl clients on even kewler projects, spending good time with the B E S T people, prioritizing my body's health (I'm also rehabbing some lil' tweaks, I blame stress), and reminding myself to slowwwww down.

These *very public* mental health check-ins always allow me to shine a light on the challenges of owning a business, and not being able to just "call in sick" when the heaviness floods in. Because unfortunately, we can't. Instead, we can lean on those closest to us and find comfort in remembering that we aren't alone. So, I hope this does that for you if February was a little less than stellar, too.

xo
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02/23/2026

☀️ Mood Boardin' & Creative Direction

How about some sunshine for this Monday? It's wild what a little *pop* of colour can do for my brain, and .fit is bringing the spark.

There's so much I can say about the work we did here, but I'll leave that for the full brand look. But what I will say is that Luce is a dream. I felt her trust from the moment we dove in, and that, above all else, is all we can ask as creatives. It lead to a pretty seamless design process, one that just "hit me" and stuck.

Sneak on over to her profile to meet Florabelle (and Lucy), and to stay locked in on the powerhouse she is.

xx
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02/04/2026

A little web *refresh* for 🔥

Chris, and his entire team, are a JOY. I'm in love with their little studio space, and seeing for my bi-annual trim / hair colour. So, getting to work on the redo of this site was so fun.

We didn't touch the original logo, but instead, added some flare to Carbon's visual identity with the design and flow of the site (introducing a colour palette, proper font usage, type hierarchy, design accents). Because while I do loooOooooOOoove a rebrand, that's not what this project called for.

Anywho, if you haven't had the chance to meet this team, definitely do! Their wholesome and incredibly talented.

OH, and a nod to for the *perfect* stylists pics. 🫶
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01/30/2026

Prime Care Pharmacy & Home Health exists to maximize community health and well-being. Since opening its doors in 2004, it has been a landmark for several key healthcare services.

Their patient-centered approach is rooted in its original owners' passion for helping others, and his legacy of instilling this passion into the branches of his team.

This identity needed to reflect Prime Care's roots, while still alluding to the industry in which it sits.

The mark (icon) combines both: the recognizable medical cross and a leaf cut through the negative space in the middle (representing the pharmacy's location in the Arboretum). The line work ("flows") are also traces of Guelph's Eramosa river.

The mood of this brand is meant to "reinvigorate" what's traditionally a very *cold* industry (no one loves going to a Pharmacy). So, we took a risk on purples + blues and I think it brings so much JOY to the marketing materials (and within their space). The fonts are classic, but soft + complimentary to the flows within the identity. 🤟🏻

I'm pretty proud of this one, and overwhelmingly grateful to Kaity & Mikaela for trusting me.
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01/28/2026

I love the ambition, but when you hire a creative, you're hiring someone who has put so much *time* (mental, physical) into what they have presented.

This also means we are very protective over the finalized identities, and we want to ensure their integrity stays intact.

If there's something that's *not sitting quite right*, I'd much rather you connect with me to rework + fine tune than convolute the pieces of the brand. And because ultimately, that's what you're paying me for! 🫶🏻

In a full identity package, you'll receive primary logos, secondary logos, marks / icons / monograms / crests / badges (whatever *fits* your brand), graphic elements, social media designs, collateral designs etc. etc. You will have everything you need to hit the ground SPRINTING. So, there shouldn't need to be any "playing around", right??????

xo
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re'zilyent digital + design

04/23/2026

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