Forty Four

Forty Four Engage. Entertain. Educate. Branded and Experiential Marketing.

Instead of just telling you why video is king, here's some facts...91% of businesses use video as a marketing tool, maki...
06/09/2026

Instead of just telling you why video is king, here's some facts...

91% of businesses use video as a marketing tool, making it one of the most widely adopted forms of content marketing today.

93% of marketers say video has helped increase brand awareness, proving that video is one of the most effective ways to get noticed in a crowded marketplace.

85% of marketers say video has helped generate leads for their business.

83% of marketers report that video has directly increased sales.

82% of marketers say video increases website traffic, helping businesses attract more potential customers online.

82% of consumers have purchased a product or service after watching a video about it.

44% of consumers say they prefer to learn about a product or service by watching a short video, compared to reading text.

Video viewers retain up to 95% of a message, while text-based content is remembered at a much lower rate.

Short-form video continues to deliver the highest ROI of any content format, which is why platforms like YouTube Shorts, Instagram Reels, and TikTok continue to dominate attention.

We will gladly help grow your business, generate new leads and keep traffic on your website!

fortyfourinc.com

06/08/2026

Social media management services. So you can focus on your business and we will focus on your growth.

Most realtors don’t have a content problem.They have a cost perception problem.They know they need better listing media ...
05/27/2026

Most realtors don’t have a content problem.
They have a cost perception problem.

They know they need better listing media and stronger personal branding…
they just assume it’s out of reach.

So they stick with “good enough” and wonder why their listings don’t stand out.

We make high-quality real estate content accessible without the overproduced price tag.
Clean, cinematic, effective and built for real results!

02/12/2026

Big projects deserve big stories.

We recently produced a series of videos for Trusscore featuring HGTV’s Bryan Baeumler a collaboration built around quality, credibility, and real-world expertise.

When you’re working with a brand that’s redefining building materials, and a trusted voice like Bryan who understands construction inside and out, the production has to match that level. Clear messaging. Strong visuals. Purpose-driven storytelling.

This is the kind of project we love at Forty IV, bringing together industry leaders and crafting content that feels as solid as the product itself.

Proud of the team on this one.

I didn’t want to be a director.When I attended Sheridan College, I went in planning to become an editor. A teacher there...
02/03/2026

I didn’t want to be a director.

When I attended Sheridan College, I went in planning to become an editor. A teacher there completely crushed my confidence in my editing skills. I still love editing, but that experience pushed me toward producing, and I’m grateful it did.

What’s a producer? I get asked that a lot. A producer is the person or team behind the production who plans what the entire production needs. Equipment, locations, talent, crew, and even craft services. By the time a director calls “action,” a good producer has already planned, anticipated, and solved most of the problems. On set, their job is to keep everything running smoothly, put out fires in the background, and make sure all the pre production work actually pays off.

So why did I become a director too? Unlike most film students, I never set out to direct. When I got into the music video industry, I naturally stepped into that role and found I loved the balance of producing and directing. Taking a concept and watching it come to life.

I went on to produce and direct over 100 music videos during the heyday of MuchMusic, CMT, and MTV, working with a wide range of Canadian artists across every genre.

What those years taught me was how to work within budgets of all sizes, problem solve fast on set, and manage teams ranging from two people with an SUV full of gear to crews of twenty with eighteen wheelers packed with lighting and camera equipment. From shooting inside a house to shutting down the entire downtown core of my hometown.

Today, I still produce most of our projects and direct when needed. I’ve gone from large scale productions to days where it’s just me, a camera, and a lighting kit. I do miss the big music video sets, but if I’m honest, it’s the people I miss most.

01/30/2026

So cold.

01/28/2026

Working with The Town of Gravenhurst on a new video.

01/17/2026

Your next client is already online.
Professional listing content, aerial drone shots, clean floor plans, and personal brand videos help Simcoe County realtors attract more attention and turn views into inquiries.
We create content that works as hard as you do.

With the Toronto Boat show happening this weekend, (as well as the National Franchise Show). I'm reminded of when we wer...
01/16/2026

With the Toronto Boat show happening this weekend, (as well as the National Franchise Show). I'm reminded of when we were presented a challenge of a tight deadline and something we had never done before. Never skip an opportunity to grow with your clients!

The Boat Show That Nearly Didn’t Happen...
We were already managing Armored inc.'s social media and content creation. They are a car PPF and wrap company in Burlington and Barrie, Ontario. They wanted to apply their vehicle protection services to the marine industry. The Toronto International Boat Show was coming up in less than a month, and they needed to make a splash! (see what I did there!!)

They didn’t just need content. They needed an identity, a message, a presence. And they needed it now!!!

Over the next few weeks, we:

- Designed a new logo and sub-brand tailored to the marine industry
- Built a new website to match the offering
- Created marketing materials from brochures to booth signage
- Helped them build their exhibit booth
- Delivered content and video assets to showcase their services on-site

What could have been a missed opportunity turned into a launchpad. They had a team behind them that understood their vision and moved quickly to bring it to life. This project didn’t happen because we were lucky. It happened because we’ve spent years figuring out how to make things happen. That’s the foundation Forty IV is built on — not just services, but support. Not just marketing, but momentum.

Whether it's launching a new brand, adapting to new platforms, or pulling off what seems impossible under tight timelines — we grow by helping our clients grow. If you're looking for a team that thinks like a partner, moves like a startup, and builds like an agency — let’s talk.

To everyone at the shows this weekend, enjoy!

01/16/2026

Another great segment from the Beyond The Hustle about It’s not just what you sell—it’s who you are. People connect with real stories, real values, and real humans behind the brand. Be human. Be real. That’s what makes them stay.

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