07/18/2019
Hey friends, 🙋🏻♀️
It's me, Katie, and I'm coming at you live from my bedroom with a new IG handle because I decided to make a change.
I don't know which is stronger -- my indecisiveness or my impulsiveness, (who can relate 🤷🏻♀️?!) but all I know is that my business is going through some massive shifts and a "creative company" doesn't fit the bill anymore.
I've always been marketing focussed, but I wanted to get really clear on what I do and how my business is positioned, starting with the name!
When I launched White Oak, brand design was a core pillar of my service offerings. Now, I'm when I'm knee-deep in social media strategy and digital marketing. 💻📲📩
I heard someone on the podcast say something along the lines of "being successful involves being able to pivot"... in a much more profound way of course.
The mission and vision is still the same, we just had to pivot a little bit to make room for what's to come! 🙏🏻
Thanks for being on this journey with me, I can't wait to share more behind-the-scenes and how-to's from the marketing world!