09/17/2022
The quality of photographs on your website can make or break it. Your website can be super-simple and good photos will make it sing. Conversely, it can be gorgeously designed and poor photos will spoil it.
Not all of us are masters of the camera, and sometimes we want to use pictures of people but don't have "model releases" signed for our own photographs so we can't use them on our website. That's where stock photos come in.
I have several recommendations when it comes to choosing stock photos:
1. In most cases you'll want to avoid pictures that are "cheesy", like ones where people are obviously posing and staring at the camera. Non-cheesy photos are out there, but it can take more effort to locate them.
2. Your website's audience is likely made up of a variety of demographics (age, gender, ethnicity, etc). Look photos that reflect that variety. (Stock photo websites tend to have mostly pictures of young, attractive, white people, so this search can take some time.)
3. Stick with a consistent photography style in your website. So if you're using black and white (or sepia-toned, or faded-looking) photographs, stick with that. If you're using crisp bright colours, stick with that.
4. If you do use your own photographs, make sure they are perfectly focused, well lit, and don't have things like lamp posts growing out of people's heads or messy areas in the background.
Here are some free places I usually look for free stock photos:
www.pexels.com
www.unsplash.com
This article lists a bunch more places: https://snappa.com/blog/free-stock-photos/
And here are some places you can buy affordable stock photos (a few dollars per photo) without having to commit to a monthly subscription fee.
www.123rf.com
www.depositphotos.com
Do you have a favourite place to get stock photos that you can recommend?
A curated list of websites with beautiful free stock photos that can be used for personal and commercial projects.