MQO Research

05/14/2025

With the recent 2025 Canadian Federal Election now behind us, we hope to help inform this discussion by making the concept more tangible: What would our House of Commons look like if Canada had a form of proportional representation as our electoral system?

Check out our analysis for The Canadian Press News

What would Canada's parliament look like with proportional representation? Presenting our Proportional Representation Simulator based on the voting results from the federal election held in April, 2025.

04/29/2025

Overall, another well-polled federal election by the Canadian market research industry.

04/27/2025

Our final federal election vote share projection*:
🔴LPC: 44% | 🔵CPC: 38% | 🟠NDP: 9% | ⚜️BQ: 5% | 🟢GPC: 2%

*Based on our last election poll for Global Public Affairs , among those who already voted or rated themselves as 80%+ likely to vote on election day.

Full results & interactive data dashboard: https://www.mqoresearch.com/canada-federal-election-poll-apr23-apr26-2025/

04/21/2025

Which leader performed best at the debates? Depends who you ask -- sort of.

OVERALL: Poilievre (35%) | Carney (32%) | Singh (8%) | Blanchet (6%)

🔵CPC voters stuck behind Poilievre (78% choosing him).
🔴LPC voters were somewhat less committed to Carney (66%) with 19% saying the leaders did equally well or they were unsure.
🟠NDP voters had one eye on Singh (54%) and the other on Carney (24%).
⚜️BQ voters were equally likely to choose Poilievre (27%) as they were to choose Blanchet (28%), with a quarter unable to choose a top debater.

04/07/2025

Our latest nationwide federal election polling for Global Public Affairs finds the Liberal Party holding a 10-point lead among decided and leaning voters: https://www.mqoresearch.com/mqo-global-public-affairs-2025-canada-federal-election-polling/

03/06/2025

U.S. trade tariffs have changed the export landscape overnight. We're here to help: https://www.mqoresearch.com/canadian-export-accelerator/

To help Canadian businesses adapt quickly, leverage government funding, and capture new export opportunities, we developed the Canadian Export Accelerator in conjunction with our friends at ATN Strategies, m5 the agency, and Swagger Promo—a one‐stop, expedited solution to prepare for international markets fast.

We are also pleased to offer a special top-up for PEI-based businesses to access in conjunction with Innovation PEI's new Export Enhancement and Diversification Fund.

01/02/2025

It’s 2025 and the question on everyone’s mind is:

Are your holiday decorations still up?

If so (or if you still have some lingering holiday spirit) – you might be interested in listening to the holiday episode of our podcast, 🎤 What Number Surprised You?🎤, where we unpack responses from the poll we conducted to measure Canadian opinions about the holidays.

Take a listen and see what surprises you about what Canadians think about the holidays!

https://lnkd.in/ggUz9K2Q

12/19/2024

🎤🎁🎄We have a fun and festive podcast episode for you today as we head into the holiday! We ran a lighthearted poll among 550 Canadians around holiday preferences and practices, including some contentious ones like:

* When and for how long is it okay to have holiday decorations up?
* Are Die Hard and Gremlins holiday movies?
* How grumpy are certain MQO teammates about the holidays?

This episode features MQO’s Kasey Connely and Richard Foot joining host Brenden Sommerhalder.

We had fun with this one and we hope you do too!

https://www.mqoresearch.com/2-wnsy-holiday-polling-die-hard-movie-festive-insights-2024/

[Brenden 00:03] Hello again. Welcome back for Episode 2 of What Number Surprised You, a show about polling and opinion research. I’m Brenden Sommerhalder with MQO Research. We have a fun and festive one for you today as we head into the holiday. We ran a light-hearted poll among 550 Canadians arou...

12/17/2024

🎉It’s time for more festive survey insights:🎉

Find more holiday results from our online survey of 550 Canadians below.

🎁 Part 2 festive insights🎁:

•Home Alone is the #1 holiday movie in Canada, Die Hard is in the top five.

•Most Canadians consider Nightmare Before Christmas to be a holiday movie whereas few consider Mean Girls to be one.

•A large majority of Canadians are giving gifts to friends and/or family this year.

•Significant others are considered the hardest people to buy the perfect gift for – especially among males.

•Gen Z feels more positive about the holiday and well suited for Santa’s nice list compared to other generations.

•As we get older, our interest in making New Year’s resolutions seems to wane.

Happy Holidays!

12/12/2024

🎉It’s the most wonderful time of the year! 🎉

To celebrate, we surveyed 550 Canadians to see what they had to say about the holiday season. Below you'll find some of our initial findings.

🎁 FESTIVE INSIGHTS🎁: PART 1

🙂 Most Canadians feel positive about the upcoming Holidays

😇 Most Canadians think they belong on the nice list (with fewer than 2% seeing themselves as totally naughty – whew!)

🦃 Most Canadian consider ‘holiday meals’ to be their favourite holiday tradition (followed by ‘giving gifts’)

🎄 Most Canadians are putting up an artificial Christmas tree this year

📅 About half of Canadians think Dec 1 is the earliest to start decorating and about half think it’s ok to start even earlier (some as early as right after Halloween 🎃!)


Note: This is Part 1, come back next week for more fun holiday data as we get even closer to the holidays!

12/03/2024

When you answer polling calls you are helping to make them ever more accurate and valuable. Your participation matters.

Check out our new podcast What Number Surprised You? to learn more about political polling and how accurate results showed up in Nova Scotia on election day 2024.

Listen here: http://mqoresearch.com/podcast

11/27/2024

For your drive home tonight, introducing our podcast, What Number Surprised You?

https://www.mqoresearch.com/1-wnsy-polling-nova-scotia-audio-story/

For our first (pilot) episode, "Polling Nova Scotia’s 2024 Election, An Audio Story", MQO's Brenden Sommerhalder chronicles his reactions to the Nova Scotia election results as they came in last night. We hope you enjoy!