Time & Space Media

10/04/2023

We are thrilled to announce that Time & Space Media has been acquired by AVENIR GLOBAL.

We are also delighted to be joining forces with our long-time Canadian partner agency NATIONAL Public Relations - Cabinet de relations publiques NATIONAL under AVENIR GLOBAL. Together we share unwavering commitment to providing exceptional value and leadership to our clients.

A wholehearted thank you to our phenomenal team, whose dedication to their clients and communities has been a cornerstone in this pivotal chapter of our story and to our clients for their confidence in our work and talent.

We remain eager to enhance our partnerships and deliver even greater innovation.

NATIONAL

05/24/2023

We placed this ad on Spotify for our client, Medavie Blue Cross / Croix Bleue Medavie for their personal health insurance campaign. Digital audio is an exciting and quickly evolving space and we’re happy we could bring our client onto this platform!

08/11/2022

Join one of Canada's leading and fastest-growing independent agencies!

We are hiring for two key positions on our Client Strategy team, and are looking for individuals who want to make strong connections, guide strategy, play active roles on their team and make a solid impact on their clients' business.

Apply on our website timespacemedia.com/careers and find more info about us on LinkedIn or Glassdoor under 'Time + Space Media'.

05/19/2022

“Following the runaway success of bite-sized Timbits donuts, Biebs Brew will be joined behind the counter by the return of Bieber’s first cross venture ‘Timbiebs,’ in Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle-flavored varieties.” Tim Horton’s hugely successful collaboration with Justin Bieber is a testament to the power of influencer marketing and while Bieber is as big as influencers get, there are many smaller influencers for brands with more modest budgets.

Justin Bieber is singing the praises of fast food chain Tim Hortons in a Canadian mash-up that will give the world its first taste of his vanilla-flavored cold brew coffee.

05/12/2022

“Spotify has released a first-party measurement tool that promises to furnish commercial partners with improved metrics governing the success of their campaigns. Available to advertisers of all shapes and sizes, Brand Lift quantifies the impact of promotional messages to tempt advertisers to shift resources toward the fast-growing audio segment.” Digital audio as an ad medium has a lot of potential and Spotify’s newest feature will help make it easier for brands to implement it in their strategy.

Spotify has released a first-party measurement tool that promises to furnish commercial partners with improved metrics governing the success of their campaigns.

05/04/2022

“Budweiser’s new campaign seeks to reach younger people in a way that may be more impactful than a standard ad. .Paak has over 22 million monthly Spotify listeners, and the video featuring the rapper could resonate with younger generations interested in music and art.” Partnering with a creator is a great way for brands to break through the noise and connect with younger audiences in a way that feels fresh and authentic.

As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.

04/27/2022

Hastings said Netflix will look to figure out how to implement low-end, ad-supported plans over the next year or two. The course correction comes just weeks after CFO Spencer Neumann said advertising was not currently in the company’s plans, but seemed to open the door to a change by warning, “never say never.” Netflix’s decision to implement ad-supported steaming is great news for brands and opens to the doors to connect with the platforms massive and diverse audience.

After losing subscribers for the first time in over a decade, the streamer's change of heart has ramifications for advertisers and the ad-tech industry.

04/11/2022

“After steadily growing over the past few years, digital audio ad spend is now on par with that of terrestrial radio, after being just a third of the total audio ad market three years ago, per a new report by Standard Media Index (SMI). That growth is being driven in large part by ad spend on podcasts, which grew 68% year-over-year in 2021 and now accounts for 8% of all digital audio spend.” Podcasts are hugely popular nowadays and provide ample opportunities for brands to connect with specific, niche audiences.

To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

04/07/2022

“As mobile commerce continues to grow, the new Product Explorer feature arrives, representing the first time Twitter has allowed products to be showcased in 3D. Consumers can touch and rotate goods, as well as click a "Shop Now" button to complete a purchase at the brand's website.” Social commerce is a growing industry and while Instagram has been the go-to platform for a while, Twitter’s new feature allows brands to expand their efforts further and reach new audiences.

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

04/05/2022

This past holiday season, jewellry brand Alex & Ani partnered with “Ex co to create personalized communications, such as gift guides, for website visitors. This resulted in a 27% increase in average order value (AOV), a 65% lift in conversions, a 65% completion rate and a 33% clickthrough rate. In addition, revenue more than doubled.” Consumers are increasingly receptive to personalized experiences from brands and the tremendous success Alex & Ani experienced this past holiday season is evidence of that.

The 2021 holiday campaign that really paid off.

03/31/2022

"Bumble is continuing its efforts to challenge the ‘traditional’ rules of dating with an all-too-relatable print campaign by copywriters Oli Beale and Alexandre Holder." Consumers want to feel understood by brands and Bumble's newest campaign about the awkwardness of online dating will surely hit home for many consumers.

Bumble is continuing its efforts to challenge the ‘traditional’ rules of dating with an all-too-relatable print campaign by copywriters Oli Beale and Alexandre Holder.