KA Social Media Consulting

06/07/2026

A HUGE THANK YOU for inviting me to be a guest speaker for the Regional Conference for Progress Clubs ❤️❤️❤️

06/05/2026

This is one of the reasons I love being self-employed so that I can volunteer and help out at my daughter’s school ❤️

📸 Journée mondiale des parents

Le 1er juin, nous avons souligné la Journée mondiale des parents en reconnaissant l’engagement exceptionnel de l’une de nos bénévoles dévoués.

Félicitations à Kerra Aucoin, qui a reçu une certificat de reconnaissance pour toutes ses années de bénévolat à notre école! 🎉

Toujours prête à offrir son aide et son soutien, on peut souvent la voir derrière sa caméra, capturant les précieux moments de notre communauté scolaire.

Son implication constante et son dévouement font une réelle différence dans la vie de nos élèves et contribue grandement à la vitalité de notre école.

💙Félicitations, Kerra, pour cette reconnaissance bien méritée, et merci pour tout ce que tu fais pour notre communauté scolaire!

06/04/2026

A big THANK YOU to Cole Harbour & Area Business Association for having me as your Guest Speaker yesterday!

Always fun to chat about Social Media Marketing with other business owners!

06/03/2026

I have people ask me all the time how I'm on social media ALL the time.

The short answer? I'm not!

I've talked about batch posting and using my Social Media Content Planner before, so this week's post is specifically about how you can stay visible without needing to actually be online the whole summer.

https://www.kasocialmedia.ca/blog/how-to-keep-your-business-visible-on-social-media-this-summer

06/01/2026

Branded merch isn't just swag — it's marketing that keeps working long after an event is over.

From apparel to drinkware and everything in between, there are so many ways to get your brand noticed.

What's your favourite promotional item? 👇

05/29/2026

I love being an MPI Atlantic Canada Chapter members and now you can be too!

Missed the Global Meetings Industry Day (GMID) membership offer? We’ve got you covered.

In celebration of MPI Atlantic Canada’s 20th anniversary, we’re offering 20% off new memberships for a limited time.

Whether you’re a Planner or Supplier, this is your opportunity to join a strong, connected community of meetings and events professionals in Atlantic Canada.

🗓 Offer valid: May 8 – June 7, 2026
🔑 Use code: ACCHAPTER2026

If you’ve been thinking about joining, this is the moment. We’d love to welcome you.

05/27/2026

Social media is called social for a reason. 👏

If you’re only posting and never having conversations, you’re missing the best part. People want connection. They want to feel like there’s a real person behind the account.

Reply to comments. Ask questions. Start conversations. Build community.

That’s where the magic happens!

05/26/2026

Can I tell you the thing that I see tripping business owners up the most when it comes to social media?

They have ALL the tactics! And zero themes.

This hamster wheel feeling comes from listening to people on social media talk over and over about how to be successful online but they're sharing tactics, and without the themes to back them up, you're just posting randomly, hoping something sticks.

A tactic, which is what we cover every week in The Social Media Minute Newsletter, is the "what to do today" stuff. Film a quick video. Update your bio. Comment on five posts in your community.

But a theme is different. A theme is what your business actually talks about online regularly. It's the categories of stuff you post about regularly. For example, a boutique inn might have themes like the guest experience, the local area, behind-the-scenes of running the property, and the story of the people who built it. A boutique clothing store might have new arrivals, how to style what they carry, and the faces behind the shop.

Themes don't change every week, while tactics change all the time!

When you only have tactics, your content ends up feeling all over the place. A sale post. A random quote. A selfie. A product photo. It's not like it's wrong, but it's not working for you.

When you have themes, every tactic you use has somewhere to fit. You're not starting from scratch EVERY time you open Instagram.

The first step to making social media actually work for your business is knowing what you're supposed to be talking about. That's it!

That's what we're talking about in this week's Social Media Minute: Why Your Social Media Needs Themes (And How to Figure Out Yours)

https://www.kasocialmedia.ca/blog/start-planning-with-themes

05/25/2026

A little bit more details about Connect & Conquer and your invite to join me!