WHATASITE.COM - Web hosting, Web/Graphic Design, Internet Consulting

03/15/2025

https://www.photopea.com/

Photopea Online Photo Editor lets you edit photos, apply effects, filters, add text, crop or resize pictures. Do Online Photo Editing in your browser for free!

12/24/2024

Best of the season!

09/01/2024

Brier Island Whale and Seabird Cruises are one of our amazing clients and we simply had to share this series of fantastic photographs. Wow!

07/17/2024

We are so proud to share this video clip of our good friend Shelley sharing her story about whales off of Brier Island.

We have proudly worked with Shelley for years to promote Brier Island Whale Watch.

07/15/2024

You can slow down. You can take a breath. You can take back your mind.

07/09/2024

06/14/2024

Right now: June 14, 2024 at 10 am

06/06/2024

A nice business story.

This Day In History June 4 1937 The world's first shopping carts were introduced at Humpty Dumpty grocery stores in Oklahoma City, Oklahoma.

Sylvan Goldman, the Oklahoma grocer who in 1937 invented the shopping cart, had a business problem that was keeping him from increasing what we today would call in-store sales.

The women who came to Goldman's grocery stores (and in the thirties, they were mostly women) stopped shopping when their hand-carry baskets were full. I can just imagine Goldman sitting in his office after a long Saturday pondering the problem and thinking “how can I grow my business by making it easier for these women to shop?”

With a bigger basket, his customers could buy more things. Since the basket would be too heavy to lift, Goldman put it on wheels, using a folding chair for the frame. His “prototype” was kind of klunky, but Goldman figured it was good enough for a market test.

Like most entrepreneurs, Goldman discovered that his target market was hugely resistant to change. He studied his customers' objections. Women said the cart reminded them of pushing a baby carriage, and men resisted because pushing a cart didn't feel “manly enough.”

Confident that he was on to something, Goldman hired male and female “ringers” to shop for groceries, pushing carts. He also added a greeter to offer carts to shoppers as they came into the store. It worked. The carts caught on, Goldman patented his invention, and earned his way to becoming of Oklahoma's philanthropic multimillionaires.

Goldman also sought to grow his business by providing better service to his customers. And, like any outstanding entrepreneur, he had a solid exit strategy, ending up licensing his shopping cart patent to a company that improved the product to the telescoping baskets we use today.

Photo: Goldman with one of his carts in 1960

05/20/2024

When we started WHATASITE, Netscape was all the rage... https://fb.watch/sbganBwXGj/