Boom12

05/15/2026

Every year, without fail, it arrives. In the lead up it feels like it never will. But the sun stays up a little longer, the buds appear on the trees, and one morning you choose to leave without a jacket.

That exhale is the shift from enduring to enjoying. As Maritimers, as Canadians we feel it just a little more than those a little further south.

This weekend is symbolic. It gives us an extra day to appreciate that we made it.
Businesses can get there too; from enduring to thriving. Seldom by accident, the best by design.

Those operating from a clear strategy with a brand that means something and a marketing engine that's actually working don't just grow. They reach a point where the momentum carries them. Where the hard work compounds. Where it starts to feel less like pushing and more like moving.

That's what we build toward. Every engagement, every plan, every decision we make with a client is pointed at that moment.

Take a breath this weekend. You’re not meant to endure, you’re meant to enjoy.

When you’re ready to stop enduring and start thriving in business, we’re here. Until then, for now, we’re off to crack a cold one, kick back, and enjoy.

Happy Victoria Day long weekend.

04/16/2026

Check out this cool recipe from our friends at Hello Canola.

This wonderfully colourful recipe is a great source of fibre and iron. Feel free to cook all rice in the same pot; and go ahead and sous vide the beef if you desire!

This wonderfully colourful recipe is a great source of fibre and iron. Feel free to cook all rice in the same pot; and go ahead and sous vide the beef if you desire!

04/14/2026

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04/10/2026

Good marketing doesn't happen by accident.

It happens when strategy, brand, and ex*****on are working together. All of which should be planned around real business goals, not bolted together after the fact.

Most businesses invest in one or two and wonder why the third isn't performing. At Boom12, we've built a process that connects all three: Think, Create, Grow. Strategy informs the brand. The brand anchors the marketing. The marketing builds on both.

Less waste. Better results. Sustainable growth.

04/07/2026

March break is great for the kids but mom needs a break too! Check out Rage Room Halifax's Parental Leave package to let off some steam, avoid the cleanup, and have a smashing good time.

Parental Leave is one of our biggest and best packages built to help overworked moms let off some steam!

04/04/2026

Curry. Canola. Apple. Oh my. Here's another great recipe from our friends at Hello Canola. Let us know what you think in the comments.

Curry and apples go together like summer time and sunshine. Add some chickpeas into the mix and you’ve got enough protein to power you through the day. Pack this for a family picnic to the beach, or in lunches for a happy and healthy afternoon.

04/03/2026

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04/02/2026

Bookings are live! There's big stuff happening this year over at Halifax Harbour Tours with the introduction of a second all-electric boat. Now the only electric fleet in the harbour. No fumes. No noise. Just a casual cruise on the water.

The Violet Mac is our all-electric, environmentally-friendly 1930s-style harbour launch. With a maximum passenger load of eight people, we provide a truly

03/31/2026

Check out Picture Perfect Tours on YouTube and subscribe. There's behind the scenes content coming along with exclusive views of Sable Island National Park Reserve

Our Nova Scotia small group adventures and private excursions are led by local artists, photographers and architects. We depart from Halifax to all points across Nova Scotia and our speciality is in organizing day trips to the magical wilderness of Sable Island National Park Reserve. People are what...

03/25/2026

How about another canola recipe! This one is a classic and the canola version takes it in a whole new direction and we're here for it.

Whip up a batch of crunchy, savory Nuts n Bolts! This timeless Nuts n Bolts recipe uses a seasoned canola oil blend to create the ultimate family snack.