Tenth Man Marketing

01/30/2024

Thank you for the wonderful review! I had such a blast working with the team!

11/22/2023

Thank you! 🙌

If you’re struggling to get more customer online, let’s talk. I’ve helped businesses double traffic to their site, & increase qualified monthly leads by 30%! It’s not about more traffic, but about the right traffic.

To book a 30-min no-obligation SEO discovery call:
*email me at [email protected]
*visit tenthmanmarketing.com

10/18/2023

Happy Small Business week 🙌. Tag your favourite small business in the comments below and follow some of my faves
Worksheet Shop
Mind Your Bees

Barkday Treats





Ten and Co.
Comeback Snacks
Wolf Dottir
SHR Management
The Generator
Alex Kus Osteopathy

09/21/2023

I am incredibly grateful for your support and votes in the Hamilton Spec Readers Choice Awards! I am thrilled to share the fantastic news that Tenth Man Marketing has won the gold award. Your trust and recognition mean the world to me - Thank you!

09/20/2023

We are thrilled to share our latest case study, showcasing our outstanding results in driving remarkable growth for one of our valued clients!
Discover how we helped our client achieve 30%+ more leads, a 120% increase in website visits, and a significant boost in positive customer reviews.
Dive into the case study to learn more about our tailored SEO strategy.

Read about how Tenth Man Marketing built and executed an SEO plan that increased leads by more than 30% fort HAmilton lawn care business.

08/04/2023

📣We're back with our FINAL installment in the "Win Back Emails" series, and today we're focusing on one item that is often overlooked and the reason you may feel your email campaign is not working: The Follow-Up!

🎯Don't stop at just one email. 🎯Set up a series of follow-up emails to keep reminding lapsed customers about your value proposition and the benefits of re-engaging with your business. For an effective win back email series, it's important to have tailored series of emails for different customer actions.

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Here are some examples:

🎯For customers who did not open the email:

Subject: We Miss You! Just for You: Exclusive Offer Inside

Content: In this email, you can try a different approach to grab their attention. Personalize the email by acknowledging their inaction and highlighting a compelling offer to entice them to engage. Remind them of the value they can receive by returning to your brand.

🎯For customers who opened but did not click:

Subject: Haven't Found What You're Looking For? Discover More Inside

Content: This email should focus on reminding the customer about the benefits of your products or services. Showcase popular or new products, highlight positive reviews, or create a sense of urgency with limited-time offers or discounts. Encourage them to click through to explore further.

🎯For customers who clicked, added to their cart but did not make a purchase:

Subject: Last Chance! Complete Your Purchase for Exclusive Savings

Content: Convey a sense of urgency in this email, emphasizing that time is running out to take advantage of their exclusive offer or discount. Remind them of the benefits and value they will receive by completing their purchase. Consider offering additional incentives like free shipping or a limited-time bonus to encourage immediate action.

💥If customers still won't engage with your emails after multiple attempts, it may be worth considering removing them from your email list. Continuously sending emails to unresponsive customers can have a negative impact on the deliverability of your future emails.
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Developing a powerful win back email campaign with targeted follow-up emails, if done right, can help bring lapsed customers back into the fold. Remember to segment your audience and personalize your emails to increase success.💪🚀"

❗️FINAL REMINDER: When reaching out to lapsed customers, it's important to set realistic expectations and not anticipate the same level of response that you get from your top customers. Give them time to re-engage and prioritize providing value to them before expecting significant results.

Reach out to if you have questions or need assistance! 📧✨

08/03/2023

We're back with our 4th installment in the "Win Back Emails" series, and today we're focusing on a crucial element: creating a clear call to action (CTA) that will drive your recipients to take action! 💪✉️

🎯 To make it easier for you, we've compiled 3 examples of effective CTAs that can help boost clicks through email. As a best practice, remember to place your CTA copy above a button for maximum visibility. Here are the examples:

✉️ "Get 50% off your purchase. Offer ends in 24 hours!" Take advantage now by clicking "Save Now."
✉️ "Claim your free trial now! Limited time offer in 48 hours." Secure your spot by clicking "Claim Now."
✉️"We noticed you've been inactive. Here's a special offer to welcome you back. Claim Your Offer"
✉️ "You've been a valued customer. We'd love to reconnect and provide you with exceptional service again."

By implementing clear and concise CTAs on your emails, you can encourage more clicks that can ultimately lead to increased conversions. 📧💻🚀

Remember, in order for your CTA to be effective, keep it prominent, clear, simple, and straightforward. No extra messages or offers should distract your audience from taking action based on the offer or clicking on the content you're promoting 🔍 You can try testing longer emails later once you figure out what works.

Stay tuned for the final part of our "Win Back Emails" series, where we'll reveal another essential tip to win back your audience. 💌🏆

08/03/2023

This quote captures my firm belief as a business owner, entrepreneur, and person: to grow we must fail. What many don't emphasize enough is the constant process of learning from failure is what helps us the most. This knowledge is truly invaluable on our path to success.

08/03/2023

📢 Part 3 of our Win Back Emails series: Crafting Compelling Subject Lines is KEY! 🚀

In the vast sea of unread emails, you need to hook your lapsed customers with an irresistible subject line. 😲

In their overcrowded inbox, you need to grab your lapsed customers' attention with an enticing subject line that stands out. This is where you should spend most of your creative time and effort, as it determines whether your email gets opened or not. After all, if they don't open the email, all the time you spent crafting the perfect email content will go to waste.

Ready for some examples? 🤩

💥Here are two incentive-based subject lines examples that can help increase the open rates of your win back email campaign:

"We miss you! Here's a 20% discount on your next purchase"
"Don't let this offer slip away: Get a personalized deal just for you"

💥Here are two curiosity-based subject lines examples to pique the interest of your lapsed customers in your win back email campaign:

"Guess what? We saved something special for you..."
"You won't believe what we have in store for you, [Customer Name!"

📧Remember to personalize these subject lines with the recipient's name or any other relevant information about their past purchases/interactions with your business. Also, make it clear that the offer is time-sensitive, to create a sense of urgency and encourage the recipient to take action. 💪

Stay tuned for Part 4 tomorrow, where we dive into effective email call to actions⏰

08/01/2023

🌟 I'm back with Step 2 of our Win-Back Campaign Series! 🌟

Welcome back to our journey towards re-engaging with our valued customers. In this second installment of our five-step series, we delve into a crucial aspect of creating a successful offer.

STEP 2: Offer an Irresistible Incentive.

Provide an exclusive offer, discount, or personalized deal to entice them back. Make it time-sensitive to create a sense of urgency.

Here are 3 examples:

🎁 Personalized Discounts 🎁

Reignite engagement with previous high spenders or those who haven't made a purchase in a while by offering personalized discounts. Tailoring offers based on customer purchase history or browsing behavior can be a powerful way to entice them back. Whether it's a percentage off top products, a free item with a certain threshold purchase, or more, customers appreciate feeling valued and receiving offers specifically crafted for them. Through testing, I've discovered that experimenting with various offers is key to finding what truly works.

🚛 Free Shipping:🚛

Lower the purchase barrier for previous high spenders or customers who haven't made a purchase in a while by waiving shipping fees or offering free shipping. This enticing incentive can also win back those who abandoned their carts due to high shipping costs. To strike the perfect balance, set your free shipping threshold just above your average order value, ensuring it remains within reach for most customers. 💥🛍️

🌟 Nurturing Disengaged Customers 🌟

When engaging with an audience who has never bought from you, it's important to acknowledge that the journey may be longer. Prioritize offering value over making an immediate sale. Your goal is to establish trust and remind them why they were initially drawn to your brand. Focus on getting them to open your emails first. Typically, a series of 4-7 emails works well. However, watch your open rate with this group, as it could have repercussions with email providers. 💪📧

Stay tuned for STEP 3 tomorrow, where we'll reveal insider secrets on crafting compelling win-back email subject lines. Remember to like and share this post to spread the word.💪❤️

07/31/2023

🚀 Struggling with sales online? Want to win back former customers who haven't bought from you in a while? 😲Steal this email marketing tactic that can bring them back into the fold! 💥

Did you know that almost half of the lapsed customers who receive a win back emails go on to open another email from you? 😲 It's time to target these potential repeat customers and reignite their interest in your products or services.

🔥 Here's how you can set up this win back email campaign and steal the hearts of your lapsed customers (This post is a 5-part series, so visit for part 2 tomorrow and don't forget to save and share this post):

⭐️STEP 1: Segment your audience 🔥(examples below)
identifying and segmenting your list of lapsed customers into different categories is crucial. This allows you to create personalized and targeted win back emails, which can greatly improve your email open rates. Surprisingly, this step is more important than the actual content of your email or the offer you provide. With 15 years of experience in email marketing across various industries, I've seen firsthand how proper audience segmentation can make all the difference in the success of your email campaigns.

❓️But how❓️

Here are some examples:
⭐️Those who haven't opened the last 3 emails
⭐️Those who haven't made a purchase in a while
⭐️Previous high-spenders who stopped engaging
⭐️Subscribers who have never bought or opened an email.

💥Mark your calendars for tomorrow! STEP 2 is coming at the same time. Be sure to show your support by liking and sharing this post!

Need help? Reach out to today for a free consultation.
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NOTE: It is important to ensure that your customers have opted in to receive marketing emails from your business if you want to send them a win back email. This is why encouraging customers to sign up for marketing communications is critical.

Why? In Canada, CASL prohibits businesses from sending marketing to individuals who have not given their consent for receiving marketing communications from your business.

07/31/2023

It's about time that you make your website work hard for you by using SEO to drive leads. Sure, SEO might seem tiresome and technical, but getting new clients is not. It's like having an employee who works for you 24 hours a day. Your website is always open, and it's an excellent opportunity for you to generate more leads.

SEO helps you improve your visibility on search engines like Google, which will lead to more clicks, traffic, and potential new clients. You might be giving up opportunities if you're not leveraging the power of SEO. So, if you want to generate more leads and grow your business, SEO could be the perfect solution.

At Tenth Man Marketing we're to help you get started with SEO. We'll help you identify the right keywords, optimize your website, optimize your Google My Business profile and use a range of SEO strategies to improve your online visibility. We work with financial advisors, dentists, B2B businesses, eCommerce stores, and more. Contact us today: https://www.tenthmanmarketing.com/contact