07/28/2026
We pulled these numbers straight from a client's Google Ads dashboard this month.
No stock photos, no made up examples. Just what's actually happening in one of our accounts right now:
>15.27% average CTR (that's over 3x the typical search benchmark)
>11.16% average conversion rate across the account
> A handful of keywords sitting at a perfect 10/10 Quality Score
> "Above average" Landing Page Experience on most of the account
> One keyword converting at 33.33%, meaning almost 1 in 3 clicks turns into a lead
If you've run Google Ads before, you know Quality Score and Landing Page Experience aren't just numbers on a report. They're literally what Google uses to decide how much you pay per click and how often your ad shows up at all. When those two are solid, everything else tends to follow: better CTR, better conversion rate, lower cost per click.
This didn't happen by accident. Our designers, developers, and media buyers all work off the same data and talk to each other constantly. So when we're building a landing page, we're already thinking about how it'll perform in the campaign, not fixing it three weeks later once the numbers come in low.
Want us to take a look at your account? It's free, no strings attached.
+1 (647) 823-8931
[email protected]
scaleprosmedia.io
