10/02/2026
1,000 people are about to land on 3rd Avenue. If you own a business in High River, you still have time.
Heartland Season 20 world premiere is tonight. Doors at 5. Screening at 7. Sold out. Crowds are already coming in.
What to do now:
1. Story. Film 10 seconds of prep. Kitchen, specials board, window, staff. Pin the location.
2. Feed post. One photo. Say you’re open, until when, and what’s on tonight.
3. Google Business Profile. Post an update with a photo, and set today’s hours. That’s what shows on Maps when someone searches “open now.”
4. Hours everywhere. Door, Google, story, feed. If you’re open later for dinner or coffee, say the time.
5. Tonight only. Restaurants: one drink and one plate, with the price. Retail: one thing a visitor can grab in five minutes.
Restaurants and cafes, also do this:
- Last seating and walk-in vs reservation. People will not guess.
- A premiere special on the board outside, not only on your phone.
- Photo of the actual plate or drink. Not the logo.
- After 9, post what’s still open. That’s the second wave.
Retail, also do this:
- Window sign: open late, and until when.
- Photo of the gift, local product, or small thing someone buys on the way past.
- A simple bundle if you have one. Don’t invent a sale you can’t ring through.
Use the words people are already searching: Heartland, High River, downtown.
Showing up on your own page is how they find you once they’re already on the street.
Heartland | CBC Calgary | High River
