Alba Public Relations

08/01/2016

Shoshin is a Zen Buddhism philosophical concept that means “beginner’s mind”. A beginner’s mind is open, eager to learn, free of preconceptions that can infect an honest, open, transparent conversa…

07/20/2016

There are few things as frustrating as trying to get someone to see your point of view. Working in the world of agriculture where you make up less than 2% of the population, means you can often fin…

06/16/2016

It can be difficult to hold people’s attention at the best of times in a world full of distractions. Start talking about something they know little or nothing about peppered with facts, data, and s…

06/06/2016

Results from a survey conducted by the Canadian Centre for Food Integrity released this past Tuesday indicate that a large portion of Canadian consumers are unsure about Canada’s food system.…

05/18/2016

"Knowledge doesn't change behaviour."

In the agricultural world we know this to be all too true. It doesn’t matter how many times we repeat science-tested, black and white facts to consumers, at best it falls on deaf ears and at worst it doesn’t change their opinions (behaviour) at all.

http://bit.ly/1TkYfds

05/16/2016

As a very science based profession agriculture’s scientific concepts can be difficult to understand without technical training.

We should assume that our audiences (consumers) are just as curious and concerned as we are about agriculture and its future, but we have to understand that they can’t know what they don’t know.

http://bit.ly/1T89zvb

05/11/2016

Excited to launch our latest project 'The Farmer's Survival Guide: Communicating with 21st Century Consumers.' Have a look, let us know what you think, and share with your friends, colleagues and contacts in the ag industry!

http://www.farmerssurvivalguide.com

12/16/2015

http://www.agriculturemorethanever.ca/from-the-team/speaking-up-is-good-business/ #.VnHLtb97xFk

Check out all our ag-proud resources at AgMoreThanEver.ca

12/08/2015

A strategy that almost never works — come up with yet another solution you haven’t tried.

A strategy that almost always works? Solve a different problem.

https://hbr.org/2015/12/are-you-solving-the-wrong-problem?utm_campaign=HBR&utm_source=linkedin&utm_medium=social

12/02/2015

Deep work versus shallow work. We should all follow these tips for more productivity - the right kind of productivity!

http://www.bakadesuyo.com/2015/11/how-to-manage-your-time/

Want answers on how to manage your time from an expert in the field? Georgetown professor Cal Newport explains what it takes to get things that matter done.

11/20/2015

“Clean and clear labeling and ‘free from’ foods have all gained traction and moved on to the next level during 2015,” reports Lu Ann Williams, Director of Innovation at Innova Market Insights. “While other emerging trends for 2016 include the rise of the part-time vegetarian (‘flexitarian’) consumer, interest in a return to food processing the natural or old-fashioned way, the search for permissible indulgence and the re-establishment of links to ‘real’ food.”

http://bit.ly/1kKOp70