2 Steps Ahead Consulting

2 Steps Ahead Consulting We believe that the stories about your customers, staff, and service are what connect people to your

We hope you all enjoy a MERRY Christmas and a safe and happy new year! This laugh courtesy of our creative genius Kirst...
12/24/2024

We hope you all enjoy a MERRY Christmas and a safe and happy new year! This laugh courtesy of our creative genius Kirsten Overdulve who makes all things sparkle✨️.

We are very blessed to have such a talented team of creative geniuses and dynamic personalities! Looking forward to another great year as we roll into 2025. Myron Glova Sara Studerus Azi Afousi Suraya Lee Heather Brekelmans Heather L Brekelmans ✨

How do you end the work week? With you favourite clients, and the best team 'quote' or rather laughing moment of the wee...
10/04/2024

How do you end the work week? With you favourite clients, and the best team 'quote' or rather laughing moment of the week!

This week's best comment goes to our amazing Azi who asked: "They have all the best and brightest people working there - why is it built like this?"

Wonder what she means? We are constantly stretching and exploring ways to do our work better and watching changing trends on social media. This particular moment we were discussing the struggles of having optimal 'looking' content across multiple platforms in different sizes and keeping them ALL looking stunning!

You WOULD think that with the best minds working FOR these social companies would prioritize how things 'could' look best right? We won't point fingers - but some platforms just don't play as nice as others.😉

Today's key lesson? Social media is ONLY a bulletin board and a place to share, authentically (hence this book of a post) and we can all spot fake work a mile away so be on social to share, to educate and just BE yourself - and IF you're looking for results you aren't getting - maybe you're just focused on the wrong platform to achieve your goals.

This weekend just BE - you'll enjoy that a lot more than TRYING to be something or someone else!

Have a campaign coming up and need images to match? Or maybe you're ready to start planning for the holiday rush? Let us...
10/03/2024

Have a campaign coming up and need images to match? Or maybe you're ready to start planning for the holiday rush? Let us create branded images for you! Available as a package with two or three images for a limited time.

Contact us today to schedule your image order.

08/29/2024

Are you a Canadian small business looking to start or grow your online store? You might be eligible for funding through the CDAP Grow Your Business Online Grant, accepting applications until September 30, 2024. And the best part is, you don’t have to do it alone, the grant can also help to cover consultation, done-with-you, and done-for-you services.

Read more about this opportunity on our blog: https://bit.ly/4759GjW

When it's Friday night....and you're part of a team that's a team that's havin a blast.🎶" This is how we do" it, workin...
08/17/2024

When it's Friday night....and you're part of a team that's a team that's havin a blast.🎶" This is how we do" it, working on product concepts. The best working moments have a soundtrack!
Sing-a-long!! Ear worm courtesy of Montel and Sara!
https://youtu.be/0hiUuL5uTKc?si=HxWPCLddjSZ01CcX

"Say Buddy one more time though, I dare ya!" For you Kirsten ;)

06/28/2024

Did you know that using an engagement ring for a marriage proposal started with a marketing campaign in the 1930s? The campaign was created to evoke an emotional connection, and the idea of a tradition, between the sparkly stones and an everlasting marriage.

The campaign was incredibly successful, and within a few years, proposing with a diamond ring became the standard. In 1948, DeBeers added "A Diamond is Forever" to their marketing and 75 years later, it's a tagline we're still familiar with.

For , we're bringing your our team's favourite binges, books, and podcasts for those days when you need a little extra ...
06/26/2024

For , we're bringing your our team's favourite binges, books, and podcasts for those days when you need a little extra inspiration.

Recently Kirsten was watching an episode of The Diary Of A CEO and was inspired by Nicola Kilner talking about how a small group of people with an amazing idea can take small, consistent actions that can create big change in the world. To listen to the whole episode and consider how you and your small business can affect big change, visit: https://bit.ly/3VYvKZy

This , we're introducing you to our newest team member, Azi Afousi. As a recent graduate of Humber College's Bachelor o...
06/24/2024

This , we're introducing you to our newest team member, Azi Afousi. As a recent graduate of Humber College's Bachelor of Commerce in Digital Business Management, Azi brings a strong passion for communications, digital marketing, and advocacy to the team.

As the former President of College Student Alliance, she's honed her skills in leadership, organization, communication, presentation, and knowledge of the post-secondary sector.

With a skillset tailored for campaigns, Azi helps our clients ensure their messaging is focused and effective.

I failed my driving test today. The instructor asked me, "What do you do at a red light?" 🚦 I said, "I usually check my ...
06/14/2024

I failed my driving test today. The instructor asked me, "What do you do at a red light?" 🚦 I said, "I usually check my emails ✉️ and see what people are up to on Facebook."

06/11/2024

AI is definitely a trend everyone is talking about in marketing these days, but what about - do you know much about it?

Augmented reality is what lets you try on glasses or clothes while you're shopping online, but it's also becoming more common in social media and recording filters, as well as equipment, like cameras, built specifically for capturing AR content. Have you experimented with any of the filters that use augmented reality? What are your thoughts on them?

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Thursday 9am - 6pm
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