01/06/2026
Not every business needs to go all out in its marketing.
Some businesses genuinely just need to be consistent, visible, and clear.
But many businesses feel frustrated because theyâre applying the wrong level of marketing to what theyâre trying to build and getting crickets. Or worse, they go all in on being viral on socials and get 0 sales.
But the goal with any of it is not to just do more.
Itâs about focusing on whatâs actually going to do something, instead of just going through the motions.
And this applies whether you are doing it yourself or hiring it out.
So when âmarketing expertsâ try to tell you that their templated databases, b-roll only rhetoric, and one-size-fits-all options, without taking into account the type of marketing you need, youâre just being set up for failure.
Through our account, the goal for 2026 is to be a resource for as many people as possible and pull back the curtains on what every business should know about its marketing, regardless of budget or lack thereof. If you have any questions right out of the gate you want covered, just let us know in the comments âđť
