Sophie Armstrong Public Relations

12/25/2025

Happy Holidays to our amazing clients and friends! ✨🎁

So grateful for the love, support, and unforgettable moments this year. Wishing you all joy, sparkle, and success this holiday season and beyond 🤍

10/29/2025

Barbara Egan is an award-winning therapist, keynote speaker, and former elite athlete and coach who helps athletes, performers, executives, and organisations unlock their full potential.

With a background competing and coaching at the NCAA Division I level with Ohio State University, as well as with the University of British Columbia, USA Hockey, and Hockey Canada, Barbara blends high-performance sport experience with clinical expertise to deliver powerful insights on mental performance, leadership, and resilience.

She is the founder and owner of Alive Counselling, an award-winning clinic in Kelowna, BC with a multidisciplinary team of 17 therapists, and the founder of a mental health charity that supervises graduate students from international programs to provide free counselling in the community.
Barb helps her clients optimise their mental health for peak performance.

We are proud to support Barbara Egan!

02/24/2025

Spring is in the air! It's the perfect time to host an event- why? Head to our blog to find out! https://saprglobal.com/2023/07/18/why-host-an-event-for-your-brand/

11/03/2024

I’m deeply saddened to hear that my dear friend, the great Darrel Janz, has passed away. Darrel was one of the kindest people I’ve known, a faithful believer, a mentor to many—including myself—and incredibly generous with his time. He was, of course, an icon in the Canadian news world. This is such a loss for all who knew him. Darrel, you are loved and you will be missed. I’m glad you’re home. 💔

10/04/2024

In our fast-paced, digital world, the power of personal connection can often be overlooked. Yet there’s something truly magical about picking up the phone and hearing a friendly voice on the other end. 📞✨

Whether you’re nurturing a business relationship or simply catching up with an old friend, a phone call allows for real-time dialogue and a genuine exchange of ideas. So, let’s embrace the charm of a good old-fashioned phone conversation and remember that sometimes, the most meaningful connections are just a call away.

09/22/2024

A beautiful evening in Edmonton last night in support of the Lois Hole Hospital for Women! $1,000,000.00 raised!

09/10/2024

09/09/2024

It’s essential for every client to be crystal clear about who they are and what they do—their core purpose and reason for being. Without this clarity, no matter how talented your PR team is, they can only amplify what you provide. Your message, your brand, your story—all start with YOU. When you’re clear on your values and vision, it gives your PR team a strong foundation to work from, allowing them to craft authentic, powerful narratives that truly resonate with your audience. So, before you invest in external help, make sure you’ve defined your why. It’s the key to success.

Once you have that clarity, we can fine tune the language, presentation so that it translates when and where required for maximum effectiveness.

If you can’t explain who you are and what you do in 30 seconds, you’re not clear enough. Often, you only have 30 seconds to get your message across, so make it count.

08/02/2024

So excited to be honoured with my certification from the Canadian Public Relations Society today! Excited for what’s next! 🎉 https://factory.cancred.ca/v1/assertion/8b78d0ee7c602069ba84924545bf4547a387de2f

07/28/2024

A fabulous event! 🐎

07/12/2024

Entrepreneur Shannon DeSouza and her latest venture InstaKey, .co featured n Valiant CEO. The InstaKey brand is set to rock the real estate industry this year, and while busy working on the new system, CEO Shannon was also featured on Fox News discussing the latest in AI, and more. Keep an eye on .co

This fabulous new platform for realtors is launching officially in August. We are so excited, and here’s why:

🤖 AI-Powered Magic: InstaKey harnesses the power of AI to make content creation a breeze. Customized, engaging posts can be scheduled with just a few clicks, giving realtors more time to do what they do best: closing deals! 🏡

🔍 Real Estate Focus: No more generic content - InstaKey is specifically tailored for real estate professionals, delivering targeted and engaging posts that hit the mark every time! 🎯

🏠 All-In-One Package: Forget juggling multiple platforms and tools - InstaKey is the ultimate social media sidekick, handling everything from scheduling to captions and designs. It’s all about making realtors’ lives easier! 💪

💡 Visionary Leadership: Co-founder Shannon DeSouza brings her innovative genius to InstaKey, and together with partner Nikita France CEO of , this dynamic team are merging technology and real estate marketing to create a platform that’s truly ahead of the game.

🛠️ Reliable and Supportive: InstaKey boasts a stellar 99.98% uptime, ensuring users can count on it day in and day out. Plus, with educational support like “Lunch and Learn” sessions, InstaKey empowers realtors to keep growing and honing their craft. 🌟

We are proud to support .co